# Reteno Integration
Learn how to integrate Reteno with Amplitude to streamline your data and customer insights.
Source: https://amplitude.com/en-us/integrations/reteno
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# Reteno
Reteno is an AI messaging platform for app user retention. Its designed to convert idle users into regulars through personalized push notifications, in-apps, emails, SMS, and more.
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### What Reteno does
Reteno is an AI messaging platform for app user retention. Its designed to convert idle users into regulars through personalized push notifications, in-apps, emails, SMS, and more. In Reteno, mobile teams can get predictable campaign results, launch ready-made ones in minutes, and manage them without developers.
How this integration with Amplitude works
The Reteno-Amplitude integration makes it breezy to automate the simultaneous streaming of user and event data between your app and both platforms.
Use cases
Run behavior-triggered campaigns in Reteno to advance and retain users across different lifecycle stages.
Enrich Reteno's 360-degree user profiles for pinpoint segmentation and message personalization.
Harness powerful Amplitude analytics to experiment, optimize, and fine-tune your app marketing efforts.
Considerations
Amplitude and Reteno match user profiles by device\_id. By default, both the Reteno SDK and the Amplitude SDK use the same device\_id on iOS. On Android, you must pass the Amplitude device\_id to Reteno to ensure accurate matching.
[View all integrations](/integrations)
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