Apple Store
Shopping designed around you
Free
Share
The Apple Store app is the best and most seamless way to browse, learn about and shop the latest Apple products, no matter where you are.
DISCOVER WHATS NEW IN THE PRODUCTS TAB
Shop for accessories that are compatible with products you already own.
Browse the latest iPhone, iPad, Mac, Apple Watch and more. Discover the latest seasonal offerings and exclusive ways to save available only at Apple.
Get shopping support via phone or over text.
FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB
Save and organise your favourites, and easily continue shopping where you left off with Recent Activity.
Conveniently track your order status every step of the way, and be ready when it arrives.
MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB
Get creative tips from our team with videos, sessions and more.
Easily connect with us to find the right support options for any technical or account issues.
A BETTER WAY TO SHOP
Manage your account information including stored payments, shipping address, AppleCare status, as well as your Account Balance.
Add a personal touch with free customised engraving. And even use your Memoji an Apple Store app exclusive feature.
Get answers to common questions with videos that can help walk you through your options during your purchase.
-
The app may ask permission to use the TrueDepth camera to help with fitting Apple Vision Pro.
Note that the Apple Store app and certain features are available only in selected countries.
How your data is used:
To create a personalised shopping experience, well collect and use data about your device, Apple account, Apple Store shopping activity and Apple subscriptions. To change or modify any of these settings, go to Account > Settings
more
I visited the store in Brisbane wanting to buy a iPhone pro. First person pointed me to a person with an iPad in there hand. Waited patiently and then told to wait over in the corner for a specialist. After 15 mins no show and went back and said I just want to buy the phone. No no no you have to see the specialist. Alright then I will buy it online and pick it up. Went back to the office to buy it and you guessed it the store was being updated. Another 2 hrs went by and finally came back, clicked on buy , chose colour and memory and add to bag. NOT AVAILABLE at Brisbane store. Tried the other colours and all out of stock. What a freaking joke. Tried again the next day and only gray and white were available. Wife wanted the blue or black. Now its Friday and still out of stock. There sales techniques must be aimed at airheads with lots of time money. All I wanted to do was buy a phone.
I visited the store in Brisbane wanting to buy a iPhone pro. First person pointed me to a person with an iPad in there hand. Waited patiently and then told to wait over in the corner for a specialist. After 15 mins no show and went back and said I just want to buy the phone. No no no you have to see the specialist. Alright then I will buy it online and pick it up. Went back to the office to buy it and you guessed it the store was being updated. Another 2 hrs went by and finally came back, clicked on buy , chose colour and memory and add to bag. NOT AVAILABLE at Brisbane store. Tried the other colours and all out of stock. What a freaking joke. Tried again the next day and only gray and white were available. Wife wanted the blue or black. Now its Friday and still out of stock. There sales techniques must be aimed at airheads with lots of time money. All I wanted to do was buy a phone.
When we buy a car, a house, a tool or anything else, it is for the life of the product. All tech companies are nothing but greed mongers. Not maintaining products til end of life. Instead forcing you to spend more money, energy and time that is needed to upgrade when all that is needed is time to recode older tech. The fact is. I buy a phone. It should be maintained by the company from which I purchase it forThe life of the product. Not until the company decides it no longer wishes to support its own product. This is blatant elitism making you give more of your life to them to live luxuriously. I am fed up. If I pay for a product. It is until the product dies or I die. Not when the manufacturer decides it no longer wished to support its own product. Total ripOff and totally unethical.
When we buy a car, a house, a tool or anything else, it is for the life of the product. All tech companies are nothing but greed mongers. Not maintaining products til end of life. Instead forcing you to spend more money, energy and time that is needed to upgrade when all that is needed is time to recode older tech. The fact is. I buy a phone. It should be maintained by the company from which I purchase it forThe life of the product. Not until the company decides it no longer wishes to support its own product. This is blatant elitism making you give more of your life to them to live luxuriously. I am fed up. If I pay for a product. It is until the product dies or I die. Not when the manufacturer decides it no longer wished to support its own product. Total ripOff and totally unethical.
An Apple agent from support suggested i use this to save driving 120kms for gift cards Now I purchase around $500 usually so everything goes well says delivered in 1 hour yesterday fri 27-9I tried again for a $450 Email gift card after 5 hours waiting no notifications I was on the phone to support I was on the phone for 3 hours passed around to 12 agents the problem has not been fixed and I have lost my $450 for 10 working days so thats total of 12 days apples bank has my funds and they would be using it on the crypto market message say $0.00 charged but the $450 has gone from my bank account So they lie as well This continually happens I DONT PURCHASE FROM THIS ANYMORE Untrustworthy you will lose your funds for ten days or is it just me because of my disability Im seeing a solicitor about this constant treatment and fraudulently gaining funds for 10 working days BE AWARE Im have shares this is how a shareholder and customer is treated STAY AWAY FROM THIS APP DONT get caught up in the scam Im a disabled pensioner cant afford missing funds Discrimination against a disabled person a customer a shareholder
An Apple agent from support suggested i use this to save driving 120kms for gift cards Now I purchase around $500 usually so everything goes well says delivered in 1 hour yesterday fri 27-9I tried again for a $450 Email gift card after 5 hours waiting no notifications I was on the phone to support I was on the phone for 3 hours passed around to 12 agents the problem has not been fixed and I have lost my $450 for 10 working days so thats total of 12 days apples bank has my funds and they would be using it on the crypto market message say $0.00 charged but the $450 has gone from my bank account So they lie as well This continually happens I DONT PURCHASE FROM THIS ANYMORE Untrustworthy you will lose your funds for ten days or is it just me because of my disability Im seeing a solicitor about this constant treatment and fraudulently gaining funds for 10 working days BE AWARE Im have shares this is how a shareholder and customer is treated STAY AWAY FROM THIS APP DONT get caught up in the scam Im a disabled pensioner cant afford missing funds Discrimination against a disabled person a customer a shareholder
Ive never been fond of this app, my first review was negative in that the app required iOS 14 when devices that were running iOS 13 (which was still supported at that time) could not run it.Now I find that while customers can add items to their cart, they cannot save their cart, only Apple can create a saved cart that can be then processed at a later time; Users only option is to leave their items in an unprocessed cart which can be paid for at the time of purchase. This should be a basic feature of the online store, it should not be reserved for Apple staff so only they can save a list of potential purchases that needs to be emailed to the customer.
Ive never been fond of this app, my first review was negative in that the app required iOS 14 when devices that were running iOS 13 (which was still supported at that time) could not run it.Now I find that while customers can add items to their cart, they cannot save their cart, only Apple can create a saved cart that can be then processed at a later time; Users only option is to leave their items in an unprocessed cart which can be paid for at the time of purchase. This should be a basic feature of the online store, it should not be reserved for Apple staff so only they can save a list of potential purchases that needs to be emailed to the customer.
- Various improvements and performance enhancements.
6.9 22 July
- Various improvements and performance enhancements.
6.8 21 May
- Various improvements and performance enhancements.
6.7.5 9 Apr
- Various improvements and performance enhancements.
6.7.2 21 Feb
- Various improvements and performance enhancements.
6.7.1 19 Feb
- Various improvements and performance enhancements.
6.7 15 Jan
- Various improvements and performance enhancements.
6.6 13/11/2025
- Various improvements and performance enhancements.
6.5.1 17/07/2025
- Various improvements and performance enhancements.
6.5 30/06/2025
- Various improvements and performance enhancements.
6.4 22/05/2025
- Various improvements and performance enhancements.
6.3 16/01/2025
- Various improvements and performance enhancements.
6.2 24/10/2024
- Various improvements and performance enhancements.
6.1 08/08/2024
A fresh, more curated experience makes it easier to quickly find personal and timely content in the For You tab, shop the latest in the Products tab, and make the most of the devices you already own in the Go Further tab.
New options to customise your privacy settings and preferences give you enhanced control over how Apple will use the data you share with us.
6.0 16/07/2024
- Get support during the purchase process with videos, including transcripts for those who need them.
5.24 03/05/2024
- Various improvements and performance enhancements.
5.23 22/02/2024
- Various improvements and performance enhancements.
5.22 11/01/2024
- Various improvements and performance enhancements.
5.21 08/08/2023
- Various improvements and performance enhancements.
5.20 30/05/2023
- Various improvements and performance enhancements.
5.19.1 30/03/2023
- Easily share lists of saved items with your friends and family.
- Access and continue shopping your saved items in more places throughout the app.
- View more details about our Apple Store locations and its surroundings.
Note that the Apple Store app and certain features are available only in selected countries.
5.19 20/02/2023
New capability to engrave Memoji on AirPods and AirPods Pro, exclusively in the app.
5.18 14/11/2022
- Various improvements and performance enhancements.
5.17.1 27/10/2022
- Various improvements and performance enhancements.
5.17 08/08/2022
- Various improvements and performance enhancements.
5.16 25/05/2022
- Various improvements and performance enhancements.
more
Version 6.9 22 July
Data Linked to You
The following data, which may be collected and linked to your identity, may be used for the following purposes:
Developers Advertising or Marketing
- Purchases
- Location
- Identifiers
Analytics
- Purchases
- Financial Info
- Location
- Search History
- Usage Data
- Product Interaction
- Advertising Data
- Diagnostics
Product Personalisation
- Purchases
- Location
- Precise Location
- Coarse Location
- Identifiers
- Usage Data
App Functionality
- Health & Fitness
- Purchases
- Financial Info
- Payment Info
- Other Financial Info
- Location
- Precise Location
- Coarse Location
- Contact Info
- Physical Address
- Email Address
- Name
- Phone Number
- User Content
- Identifiers
Data Not Linked to You
The following data, which may be collected but is not linked to your identity, may be used for the following purposes:
App Functionality
- Diagnostics
Data Linked to You
The following data may be collected and linked to your identity:
- Health & Fitness
- Purchases
- Financial Info
- Location
- Contact Info
- User Content
- Search History
- Identifiers
- Usage Data
- Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Privacy practices may vary, for example, based on the features you use or your age. Learn More
The developer, Apple, indicated that this app supports the following accessibility features to help make common tasks in the app faster and easier to complete. Learn More
-
VoiceOver
Navigate and explore the app using gestures, braille and speech output. -
Voice Control
Navigate and interact with the app using your voice to tap, swipe, type and more. -
Larger Text
Increase the text size in the app to 200% or more. -
Differentiate Without Colour Alone
Use shapes or text, in addition to or instead of colour, to distinguish key information. -
Sufficient Contrast
Increase or adjust the contrast between text or iconography and background. -
Reduced Motion
Modify or reduce certain types of animation that may cause motion sickness or discomfort. -
Captions
Display the dialogue and relevant sounds of video or audio-only content with text, usually time-synchronised.
- Compatibility
- Requires iOS 18.0 or later.
- iPhone
Requires iOS 18.0 or later. -
- iPad
Requires iPadOS 18.0 or later. -
- Apple Watch
Requires watchOS 11.0 or later.
- Languages
- English and 23 more
- English, Arabic, Czech, Danish, Dutch, Finnish, French, German, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian Bokml, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Vietnamese
- Copyright
- Copyright 2026 Apple Inc. All rights reserved.