We use your interactions with the App Store such as purchases and downloads and what youve previously searched for and viewed to help you discover apps and games that are most relevant to you through personalised recommendations. We also use your purchase history and payment methods together with account information derived from your Apple Account. You can opt out of the use of this data for this purpose, as described below.

You can disable personalisation features by turning off Personalised Recommendations for your Apple Account. In iOS and iPadOS, go to Settings, tap your name, tap Media & Purchases, View Account, then tap to turn off Personalised Recommendations.