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Search is how we find nearly everything on the web creators, merchants, answers. AI is rewriting the rules, leaving creators caught between staying discoverable in an agentic era and getting paid for their work. Today we're launching two initiatives to help.
September 26, 2025Cloudflare will soon automatically create an AI-optimized search index for your domain, and expose a set of ready-to-use standard APIs and tools including an MCP server, LLMs.txt, and a search API.
Cloudflare launches AI Crawl Control (formerly AI Audit) and introduces easily customizable 402 HTTP responses.
July 1, 2025Its Content Independence Day: Cloudflare, along with a majority of the world's leading publishers and AI companies, is changing the default to block AI crawlers unless they pay creators for content.
Pay per crawl is a new feature to allow content creators to charge AI crawlers for access to their content.
July 1, 2025Bots can start authenticating to Cloudflare using public key cryptography, preventing them from being spoofed and allowing origins to have confidence in their identity.
Cloudflare is making it easier for publishers and content creators of all sizes to prevent their content from being scraped for AI training by managing robots.txt on their behalf.
July 1, 2025Cloudflare Radar now shows how often a given AI model sends traffic to a site relative to how often it crawls that site. This helps site owners make decisions about which AI bots to allow or block.
From May 2024 to May 2025, crawler traffic rose 18%, with GPTBot growing 305% and Googlebot 96%.
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