Privacy and security

Branch goes beyond compliance to protect customer data and earn trust at every step.

Certifications

Privacy

GDPR & CCPA

HIPAA

Security

Our team

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We limit the data we collect

We practice data minimization, which means that we avoid collecting or storing information that we dont need to provide our services. We do not collect or store sensitive end-user information, nor do we want to. In fact, our Terms & Conditions prohibit it.

We will only provide you with data about actual end-user activity on your apps or websites

We help our customers understand the relationship between web and app sessions for users they have already seen across their platforms. We do not let customers access data beyond the direct interactions they have with their own users.

We do not rent or sell personal data

Your data is your data no matter what. Neither your competitors nor any other company will ever have access to it. We are not in the business of renting or selling any customers end-user data.

Read our privacy policy

Privacy advocacy

Branch is committed not only to protecting customer data, but also to advocating for transparency, user control, and responsible data practices across the industry.

Branch is a proud member of the Network Advertising Initiative (NAI), alongside Adobe, Microsoft, and Oracle. The NAI brings together industry leaders, policymakers, and consumer advocates to address challenges created by new technologies and to promote privacy protections, ethical standards, and accountable business practices in digital advertising.

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HIPAA compliance assistance

Customers that must safeguard protected health information (PHI) can enter into a Business Associate Agreement (BAA) with Branch for HIPAA-eligible solutions. Advanced Compliance provides enhanced security configurations to support HIPAA-aligned handling of limited, individually identifiable health information.

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Advanced Compliance solutions

Branch Advanced Compliance addresses key standards across the HIPAA Security, Privacy, and Breach Notification Rules through:

Isolated data environments
Strong authentication
Multiple layers of encryption

Learn more about Advanced Compliance

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Dedicated security team

Branchs security team brings deep expertise in cloud application security and governance, and continuously evolves security and governance practices in response to emerging threats.

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Product security

Our secure software development lifecycle enforces diligent security reviews, secure coding practices, and continuous security testing using a mix of internal and external penetration tests and independent third-party security programs.

Cloud security

Physical security controls
Intrusion detection and prevention
Virus and malware protection
Vulnerability detection and management
Security patch management
Continuous security information and event management (SIEM)

Data security

Industry-strength data encryption in transit and at rest
Data leakage prevention solution
Proactive security monitoring to secure data and assets

Learn more about our security policies

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Lester Chan (he/him)

Head of Security and IT

About

Lester Chan (he/him) is head of security and IT at Branch. Lester and his team play a critical role in maintaining a secure and trustworthy environment for Branch and its customers. With over 30 years of experience in IT, security risk, and compliance, Lester is dedicated to upholding the highest standards of safety, compliance, and user satisfaction. Prior to joining Branch, Lester served as VP, chief information security officer at KOHO and head of enterprise security at Zoom Video Communications. He holds a B.S. from San Jose State University in Management Information Systems and MBA from San Francisco Bay University.

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Ayisha Gelin (she/her)

Senior Product & Privacy Counsel and Data Protection Officer

About

Ayisha serves as the data protection officer for Branch and its subsidiaries and as senior product & privacy counsel at Branch. Ayisha provides counsel to Branch on strategic initiatives to ensure compliance with evolving data privacy regulations. Prior to joining Branch, Ayisha worked as senior privacy & product counsel at Okta, and as director, legal affairs at Catalyst. She has extensive expertise and has spent several years working across industries specializing in the areas of privacy and data protection. Ayisha obtained a J.D. from Fordham University School of Law and a B.A. from New York University.

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Privacy and security

Certifications

Guided by strong privacy principles

We limit the data we collect

We will only provide you with data about actual end-user activity on your apps or websites

We do not rent or sell personal data

Privacy advocacy

Health Insurance Portability and Accountability Act (HIPAA)

HIPAA compliance assistance

Advanced Compliance solutions

Our security best practices

Dedicated security team

Product security

Security is in our DNA

Cloud security

Data security

Meet our security and privacy leaders

Lester Chan (he/him)

Lester Chan (he/him)

About

Ayisha Gelin (she/her)

Ayisha Gelin (she/her)

About

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Solutions

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