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Pinterest is where people discover new ideas, plan and shop. With Pinterest ads, you can reach your audience at every stage of the consumer journey. Sign up for a free business account to access ads and other marketing tools.
The #1 reason people use Pinterest is to find new products andbrands1
A place where ads dont feel likeads
Weekly Pinterest users are more likely to say that ads feel relevant on Pinterest, compared to people using other platforms.2 Because people on Pinterest are here to take action, ads actually enhance their experiencethey dont distract from it.
Effective solutions for everygoal
Brands win big with Pinterestads
Brands like Nestl, Urban Outfitters and CeraVe are already using Pinterest to reach their goals. Explore our success story section to see how brands have achieved results for a variety of objectives.
Plan now and win Q4 on Pinterest
Your 2026 holiday marketing toolkit
Shopping Spotlight
Drive real results with enhanced shopping tools
Your 2026 color forecast
Meet the 2026 Pinterest Palette
Pinterest Predicts 2026
Get ahead with our annual trend report
It all starts with a businessaccount
A business account unlocks our full suite of business tools, like ads and analytics. Its free to sign up, and easy to get started.
Resources to guideyou
Whether youre new to Pinterest ads or hoping to optimize existing campaigns, were here to help. Talk to our account team for personalized tips and new campaign ideas.
Receive regular updates about Pinterest products, insights and programming.
Pinterest Academy offers tactical, in-depth trainingpowered by our in-house experts. You can take courses, watch webinars or earn badges to show off your skills. Get more from your advertising and level up your success.
Get startedtoday
Frequently askedquestions
First, get a free business account. Then, check out our guide to getting started for tips about business tools and features.
People use Pinterest to discover new brands and shop their products. With a business account, youll have more tools to help reach these audiences and grow your business. For example, youll gain access to ads, analytics and custom audience insights. Business accounts are free, and you can set your own budget if you decide to run ads.
A business account gives you access to powerful tools like ads and analytics. These features arent available on a standard Pinterest account, so youll want to make sure youre using a business account for any marketing goals. If you already have a personal account, you can convert it to a business account in a few simple steps. Or, you can sign up for a new account if you prefer to keep your personal and work accounts separate.
People come to Pinterest with an open mind. Theyre excited to find new brands and products to shop. With a Pinterest business account, you can get in front of the audience you care about at any stage along this journeythen help guide them into purchasing.
Shopping features are designed into many parts of our platform. This means your products will fit right into peoples experience, instead of feeling out of place. You can learn more about shopping ads and products on ourdedicated page.
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