Professional Accounts
Unlock a suite of tools available exclusively to Professionals
Professional Accounts allow businesses, brands, creators, and publishers to have a unique and clearly defined presence on the platform and the ability to grow and strengthen their presence on X. Professional Accounts are a gateway to a wide range of tools not available to non-professionals, which include:
- Professional Home, a centralized dashboard that gives professionals the ability to track performance, discover product offerings, tap into additional resources and drive performance.
Professional Category, which allows professionals to showcase what kind of professional they identify as directly on their profile.
Profile Spotlights, a dedicated space on a professionals profile to showcase whats most important to them (more details about Profile Spotlights below).
X Shopping, a suite of products available to professionals who want to sell their goods directly on X.
X Ads and Quick Promote
And more to come!
Above is a depiction of how toconvert to a Professional Account.You canget the process started by clickinghere(Note: you must already be logged into your X account to access this page).
Professional Home
Professional Home is a centralized resource hub that gives professionals the ability to view analytics, discover the latest product offerings, drive performance, and tap into additional resources. In its first iteration, Professional Home provides resources and guidance on:
- Account analytics
- Profile Spotlights
- Making more connections
- Promoting Posts via X Ads products
- Monetization
- Additional resources
Profile Spotlights
By converting to a Professional Account, you can add legitimacy to your business presence on X Professional Accounts currently offers four spotlights: Location Spotlight,Shop Spotlight, and Link Spotlight.
To qualify for a Professional Account, your account must adhere to the following requirements:
You must not have a history of repeatedly violating theX User Agreement.
You must have a complete profile with an account name, a bio, and a profile picture.
Your authentic identity must be clear on your profile. Your profile must not feature another persons identity, brand, or organization, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.
Location Spotlight
TheLocation Spotlightallows you to display your business location, hours of operation, and additional contact methods. Features of Location Spotlight include:
Business location: Listed and shown on a small map in the profile spotlight. People can tap on the location map/listing to open Google Maps, or their default map app, for easier navigation to the business space.
Hours of operation: This field is optional but can be customized to showcase the days and times businesses want people to visit their location.
Methods of contact information:When the contact button in the spotlight is enabled, it can kick off one or more of the following directly to the business:
Phone call
Text message
XDirect Message
Email
Shop Spotlight
TheShopSpotlight on your account (currently available to somequalifying accounts) is a dedicated space at the top of a profile where businesses can showcase their products. This spotlight is meant to enable serendipitous shopping moments right on X. Features of Shop Spotlight include:
A dedicated space to showcase productsat the top of a Professional Account where businesses can showcase their products.When this spotlight is enabled, potential customers can scroll through the carousel of products and tap through on a single product to learn more and purchase seamlessly in an in-app browser, without having to leave X.
Spotlight Configuration Page (SCP)
For professionals who are unsure which spotlight is right for their business, the Spotlight Configuration Page acts as a one-stop-shop for professionals to test out and discover new spotlights that become available and simplify the enablement of a spotlight on their profile.
Frequently Asked Questions
Professional Account FAQs
Who are professionals?
Professionals are any person or entity who uses X for commercial purposes. X is home to many professionals, ranging from traditional businesses to creators, publishers, and developers. Anyone who uses X for work and their livelihood is a professional.
What are the benefits of a Professional Account?
Professional Accounts allow users to access advanced professional tools, like Professional Profiles, X Shopping, and Quick Promote.
How much do Professional Accounts cost?
Converting to a Professional Account is completely free. |
Who can use a Professional Account?
To qualify for a Professional Account, user accounts must adhere to the following requirements:
You must not have a history of repeatedly violating the X User Agreement.
You must have a complete profile with an account name, a bio, and a profile picture.
Your authentic identity must be clear on your profile. Your profile must not feature the identity of another person, brand, or organization, nor does it use a fake identity that is intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.
How can I get a Professional Account?
Follow these steps to switch your existing account to a Professional Account.
1. Go to either your profile settings or swipe open the sidebar when on your Home timeline in the app.
- If youre in the sidebar, scroll until you see the X for Professionals tab and select it.
- If youre in your profile settings, scroll until you see Switch to Professional and select it.
2. Once you've entered the conversion flow, select "Get Started".
3. Select a category for your Professional Account and select Next.
[1f4a1.svg] Remember to search for your most relevant category if you dont immediately see it in the list.
![[1f4a1.svg]](https://abs.twimg.com/emoji/v2/svg/1f4a1.svg){kind=link}
4. Choose either Business or Creator and select Next.
- [1f4a1.svg] Remember to select whichever option is closest to how you identify as a professional on X.
5. Congratulations! You are now a Professional on X!
After youve converted to a Professional Account, select any of the options listed on the final menu to learn more about the tools and features that are now available to you.
Customize your profile: This prompt will bring you to your profile settings. From here, you can enable and update your Professional Category and configure the Professional Profile your account qualifies for.
Pick Topics to follow: This prompt will bring you to the Topics selector. We recommend you review the topics lists and follow any relevant to your brand or business.
- Promote a post: This prompt will enable you to learn more about Quick Promote and kick off a campaign.
If none of these options interest you, tap Skip for now
- [1f4a1.svg] Remember, you can always revisit the X for Professionals menu by swiping the sidebar open from your Home timeline
Can I designate my account a Professional Account upon account sign-up?
No, at this time, you can only convert an existing X account into a Professional Account.
Can I switch my account back to a personal account after converting?
Yes, you can convert back to a personal account at any time.
Follow these steps to convert:
1. Go to your profile and select Edit Profile.
2. Select Edit Professional Profile
3.Select Switch Account Type
4. Select the type of account youd like from the menu of options
Can I change my identification as a business or a creator after converting?
Yes, you can convert back to a personal account at any time.
Follow these steps to convert:
1. Go to your profile and select Edit Profile.
2. Select Edit Professional Profile
3. Select Switch Account Type
4. Select the type of account youd like from the menu of options
Can I target Professional Accounts in my ad campaigns?
No, we do not have any immediate plans to build Professional Account targeting.
Can I sync my phone contacts with my X Professional Account?
If you didn't sync your phone contacts when you created yourX profile, you can do so by visiting theX for Professionals welcome screen.
To get here, visit theX for Professionals tab located in the left navigation menu of the app, click on the make more connections section of the welcome screen, then follow the prompts on the subsequent pages to sync and follow your contacts who have a presence on X.
How do I sync my contacts on X?
To add your contacts, visit theX for Professionals tab located in the left navigation menu of the app, click on the make more connections section of the welcome screen, then follow the prompts on the subsequentpages to sync and follow your contacts who have a presence on X.
Why should I sync my contacts on X?
Syncing your contacts is one way to find people to follow and build your timeline.
Location Spotlight
Where is Location Spotlight available?
TheLocation spotlight is available to professionals globally.
How can I update the information on my Location Spotlight?
You can update any of the information in your Location Spotlight, directly in theX app. Follow these steps to make changes:
1. Open the X app and navigate to yourX profile
2. Tap Edit profile in the top-right corner, then navigate to Edit professional profile or Switch to Professional
3. From there you can edit the information in your Location Spotlight by tapping Professional Spotlight and then Edit
4. You can update the information in your Location Spotlight by tapping on the field youd wish to update.
5. When youre done updating, tap Save and return to your profile to ensure youre happy with the new information in your Location Spotlight.
How can I remove Location Spotlight from my profile?
You can remove your Location Spotlight at anytime by following these steps:
1. Open theX app and navigate to yourX profile.
2. Click Edit profile in the top-right corner, then navigate to Edit professional profile > Profile Spotlight.
3. From there you can toggle your Location Spotlight on or off at anytime.
Additional reading
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