Avinash Mansukhani

More spend more results. 80% of wasted budget usually comes from 20% of mistakes. We find that one big leak - the ad, channel, or landing page dragging performance and fix it first. Thats how real growth starts, qualitative marketing analytics practices for data-backed decision making. #MarketingStrategy #GrowthMindset #VooshDigital

Most marketers dont have a marketing problem they have a measurement problem. You cant improve what you dont measure, and in business, that measure is ROI Return on Investment. Spend 10,000 and earn 50,000? Thats a 400% ROI and it tells you your strategy works. Spend 10,000 and earn nothing? Youre not marketing youre donating. Its time to stop chasing vanity metrics and start tracking what matters returns. How do you measure ROI in your campaigns? Share your approach below Follow The Data Finance Lab for content that simplifies Data, Finance & Marketing and helps you make smarter money moves. #MarketingROI #DigitalMarketing #PerformanceMarketing #BusinessStrategy #FinanceSimplified #DataDrivenDecisions #MarketingAnalytics #ROI #FinanceForMarketers #MarketingInsights #BusinessGrowth #DigitalStrategy #TheDataFinanceLab

Program-level targeting is how you win in CTV. Relying solely on app-level CTV controls was fine in 2023. Today, marketers needprecision.Program-level controls let you target and exclude content at thecontentlevel, not just the app. Think: Targeting romantic comedies, not just entertainment Avoiding news without blocking a whole channel Precision that boosts brand suitability and performance There are200,000+ showson CTV. App-level buying isnt enough. Program-level targeting is the future. And Peer39 delivers it. Check out ourBuyers Guide to Program-Level Controlsand start winning in CTV today. https://lnkd.in/gHsRQ4JG

Are your best Google Ads campaigns being held back by your worst ones? It's one of the most common (and costly) mistakes we see. Our latest article shows you how to: Identify your core campaigns Reduce wasted spend Scale safely (without big risky changes) Optimisation = better prioritisation. Read the full breakdown https://vist.ly/4st53 #GoogleAds #PaidMedia #PPC #PerformanceMarketing #PaidAdvertising

Looking to level up your Marketing Measurement Game? We have the most comprehensive courses in MMM, Causality and Experimentation

Choosing the right mix requires clear performance modeling, transparent forecasting, and alignment on how each channel contributes to pipeline, CAC, and strategic growth. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal. https://bit.ly/4sqGrSQ

How to quickly spot weak points in your funnel Dont waste budget on blind fixes. If your campaign starts underperforming, run a structured check instead: 1. Compare what your tracker shows with what the ad network is charging. Any mismatch? That's a red flag. 2. Check how many clicks actually reach the landing page - and whether they convert. No conversions? Your LP or traffic quality might be the issue. 3. Audit all redirects, UTM tags, tracker settings, and server stability. Often its the small tech glitches that ruin the funnel. Join the paradoX of success with us.

Your ads get plenty of impressions but few conversions? Maybe its not Google Ads thats failing but the lack of a comprehensive contextual advertising audit. In this article, youll get a actionable audit checklist for contextual campaigns in Google Ads that lets you: ensure your keywords remain relevant and aligned; structure campaigns and ad groups logically; match ad copy to landing page content; optimize your budget and bids; monitor and improve Quality Score; segment audiences and refine targeting. Dive into the full checklist here: https://lnkd.in/dhV_-P5z When was the last time you audited your contextual campaigns? Which area gives you the biggest headache structure, keyword relevance, or bidding? #GoogleAds #ContextualAdvertising #PPC #DigitalMarketing #Audit

Qualification Beats Traffic More visitors wont fix a weak funnel. When you increase intent and reduce friction, conversion naturally follows Ask better questions, capture real demand, and let the numbers compound

2026 will reveal who is truly performing programmatic work and who is merely automating display ads. Automation is not a strategy on its own. The businesses that are succeeding use programmatic to: Align ad spend with ABM account lists, activate first-party CRM data, layer third-party intent signals, and adjust budget mid-cycle based on engagement. This degree of control is already achievable with tools like MediaMath and Adobe Advertising Cloud. What's the difference? Inventory is being purchased by certain teams. Others are speeding up pipelines. That disparity widens in 2026. #B2B #ProgrammaticAdvertising #B2BMarketing