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You've spent time getting data into BigQuery, modeling it for analytics, and paying to store it. Why do that again with a traditional CDP? With Hightouch, you can activate your BigQuery data in less than 5 minutes. You no longer have to worry about storing your data with a 3rd party, complex CDP implementations, or having multiple data silos.
Sync directly with your dbt models saved in a git repository.
Query using Looks. Hightouch turns your look into SQL and will pull from your source.
Create and Edit SQL from your browser. Hightouch supports SQL native to BigQuery.
Hightouch converts your Sigma workbook element into a SQL query that runs directly on BigQuery.
Select available tables and sheets from BigQuery and sync using existing views without having to write SQL.
For less technical users, pass traits and audiences from BigQuery using our visual segmentation builder.
Before Hightouch
Inconsistent and inaccurate data
Laborious and expensive
Brittle and inflexible
After Hightouch
Consistent and accurate
Observable and governed
Scalable and flexible
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Hightouch 2026
Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Dooley, Suzanne White, Benjamin Bloom, Audrey Brosnan, 26 January 2026
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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