Email Analytics Get the data you need to drive smarter decisions and better results
You cant afford to guess whats working in your email marketing. Understand your subscribers like never before with richer, more reliable data.
Want to increase your email ROI by 43%?
Brands that use Litmus Email Analytics achieve a 43% higher ROI than those that dont. Go beyond opens and clicks and see what youve been missing.
See reliable opens, read time, Dark Mode usage & more
Integrate with your ESP or other data sources
Share custom reports with stakeholders
Get valuable insights and improve your future email campaigns
Its tough to reach your email marketing goals if youre making decisions based on data thats limited, unreliable, or siloed.
With Litmus Email Analytics, you get insights that help you truly understand your subscribers. You and your team can make design and content decisions with confidence, knowing theyre backed by meaningful, accurate data.
Make every email better than the last
Dont guess what your subscribers will respond to. Litmus reveals how subscribers are engaging with your emails including device usage, Dark Mode, read time, and more. Its easy to spot trends and create winning strategies around whats really resonating.
Access better analytics and avoid uninformed decisions
With data privacy protection measures on the rise, its more important than ever to make sure your analytics give you the full picture. We automatically filter out opens impacted by Apples Mail Privacy Protection so you can focus on true engagement data and make data-driven decisions with confidence.
The insights you need, integrated
Stop wasting time scouring and merging data sources. With Integrated Insights for Salesforce Marketing Cloud, Oracle Eloqua, and Marketo, you can see all your analytics in one place. You’ll uncover new insights that would be impossible to spot with siloed data.
Get powerful data into everyones hands.
Quickly create and share custom reports and spot the trends youve been missing. When its easy to get the right data to the right people, everyone is empowered to innovate and optimize future emails.
Discover the insights youve been missing.
Try Litmus and unlock a richer, more integrated look at your data and a proven boost in ROI.
Get startedWhat other Email Experts are saying about Litmus Email Analytics
700,000+ Users Across Companies Of All Industries And Sizes Trust Litmus
Join 700,000+ marketers who use Litmus to make every send count.
Get startedEmail Analytics FAQs
Is it difficult to start tracking my emails with Litmus Email Analytics?
Nope! We make it easy to create and implement tracking codes so you can get the insights you need without extra work.
Can Litmus Email Analytics help me inform my email design and testing process?
Yes! Within the Previews & QA checklist, we surface Email Client Recommendations. When you track your emails with Litmus Email Analytics, well recommend email clients that are popular with your specific audience so you can prioritize testing and design decisions accordingly.
How can I use Litmus Email Analytics to supplement those from my email service provider (ESP)?
There are a couple of ways you can do this. First, if you use Salesforce Marketing Cloud, Oracle Eloqua, and/or Marketo, well automatically combine key insights for you in the Integrated Insights Report. If you use a different ESP, you can easily export individual-level data from Litmus in a CSV file.
Does Litmus Email Analytics store personally identifiable information (PII)?
Litmus actively promotes PII compliance and prevents the collection of personal information by default. When creating a tracking code in Litmus you are asked to choose the ESP that you will use to send the email. We will automatically insert a relevant and PII compliant unique user identifier upon selection of your ESP from the drop-down menu.
How have other Litmus customers used Litmus Email Analytics to improve their email marketing strategy?
Many customers have shared their success stories with us. One customer, Altos, worked with a non-profit organization that facilitates clothing donations. Since their email list was a lot larger than their social audience, Altos informed their social messaging strategy based on their email results and they saw a 24% increase in website traffic from Facebook year-over-year. Check out other Litmus Email Analytics customer success stories here.
Can I share Litmus Email Analytics reports with my team members?
Yes! Weve made it easy to create custom analytics reports and share them with your team. Plus, if youre using Integrated Insights you can subscribe to a weekly digest to automatically let you know how your emails performed in the last week.