5
X
increase in product tour completion on average among Mixpanel customers.
13
%
increase in mobile engagement on average among Mixpanel customers.
Mixpanel is the intuition pump for our product team. It enables our product managers and designers to uncover and focus on larger opportunities for product discovery and improvement.
Angela Sun
Sr. Product Manager, Data Products
Product teams
Confidently launch new features with measurable impact, shorten feedback loops, and refine user experiences to maximize stickiness.
Data teams
Empower self-serve analytics by providing easy to use dashboards that are governed, trusted, and real time.
Marketing teams
Identify key user segments for targeted re-engagement campaigns to reduce churn.
Engineering teams
Identify specific user interactions that precede app crashes or errors to aid in debugging.
![[byJ1OFcE59VeZ8PXUTPa0otBK4.webp]](https://framerusercontent.com/images/byJ1OFcE59VeZ8PXUTPa0otBK4.webp?width=2688&height=2700){kind=link}
![[Nm3oQlxl554ID6PRRpNfYzTRKc.svg]](https://framerusercontent.com/images/Nm3oQlxl554ID6PRRpNfYzTRKc.svg?width=252&height=293){kind=link}
![[jDfI9ZlRDkXyxZj7SYFgheMMkf0.svg]](https://framerusercontent.com/images/jDfI9ZlRDkXyxZj7SYFgheMMkf0.svg?width=252&height=293){kind=link}
![[M3a1SVl0wShgrcCSKyFmM7Mwus.svg]](https://framerusercontent.com/images/M3a1SVl0wShgrcCSKyFmM7Mwus.svg?width=179&height=166){kind=link}
![[Mixpanel user engagement analytics dashboard showing a cohort analysis around switching plan types. The graph compares product engagement between adopters and non-adopters over a 15-day window, illustrating average events per user per day. Tooltip details highlight spikes in customer engagement for adopters, supporting data-driven product engagement strategies.]](https://framerusercontent.com/images/7TkadymMMgKfvIJYcyzEPxqq1s.svg?width=739&height=512){kind=link}
![[Mixpanel product engagement funnel analysis showing three core steps: Product Viewed, Product Added, and Purchase Completed. Bars indicate conversion rates and drop-off between steps, quantifying user engagement and customer engagement with overall retention metrics, helping teams optimize product engagement analytics.]](https://framerusercontent.com/images/kkHiUEHQRyMYfLkeU2C8YapuD1k.svg?width=740&height=512){kind=link}
![[Mixpanel product engagement analytics UI illustrating customer segmentation for users who viewed a product and completed a purchase in the United Kingdom. Conversion rates and user counts are displayed with options to export data or create cohorts, enabling precise analysis of user engagement and customer engagement across regions.]](https://framerusercontent.com/images/EvGISK98sO7N1IQMYWCLOzGJbY.svg?width=738&height=512){kind=link}
![[icon]](https://framerusercontent.com/images/V70B72ESf1Pv3QBMBMZnKhg4dg4.svg?width=16&height=16){kind=link}
![[Mixpanel product analytics dashboard highlighting web analytics and mobile app engagement through a correlation analysis of user actions linked to increased retention and conversion. Heatmaps show strong and weak correlations between specific behaviors and mobile app retention, enabling product teams to enhance the mobile app user journey, mobile conversion funnels, and app store optimization (ASO).]](https://framerusercontent.com/images/xdfapJxLhFJcOnOUrSgY2gO6oU.svg?width=360&height=360){kind=link}
![[icon]](https://framerusercontent.com/images/nrE0AVdLPAEEcwzpezjdUKJeUfI.svg?width=16&height=17){kind=link}
![[Digital analytics platform dashboard displaying web analytics metrics for total signups segmented by Premium, Standard, and Free plan types. Time-series graph visualizes daily user engagement, app user behavior, and mobile app retention rates across cohorts, supporting app store optimization (ASO). The dashboard highlights trends in mobile conversion funnels and aids teams in tracking the mobile app user journey and in-app purchase growth through granular user segmentation.]](https://framerusercontent.com/images/A4rhyTKDRv8N8Poda08lqyA4H0Q.png?width=720&height=720){kind=link}
![[icon]](https://framerusercontent.com/images/1OPuzhQPTXmBHerTQCx2sTqmZrE.svg?width=16&height=17){kind=link}
![[Mixpanel marketing analytics dashboard showing web analytics and mobile app engagement metrics, including return-on-ad-spend (ROAS), revenue, and ad-spend breakdown by traffic source. Visualization supports tracking app user behavior, optimizing marketing campaigns, and improving conversion rates for app store optimization (ASO) and in-app purchase performance. ]](https://framerusercontent.com/images/x5e2okMfiJVod5Of3xmNdzYkcOc.svg?width=360&height=360){kind=link}
![[icon]](https://framerusercontent.com/images/93hjTyuLfQ6mDL8cXcJGnRxeM4.svg?width=16&height=16){kind=link}
![[Digital analytics platform dashboard for engineering teams displaying mobile app engagement metrics, including CPU usage by project and total events ingested. The visualization helps track app user behavior, identify bottlenecks affecting mobile app retention, and optimize the mobile conversion funnel for improved app store optimization (ASO) outcomes.]](https://framerusercontent.com/images/ZX0s7Y1indK16Y46yG6wNXPYeo.svg?width=360&height=360){kind=link}
Mixpanel integrates with 100+ marketing tools, so you can rest assured we work with your tech stack.