Experiments
Maximize impact & minimize risk with AB testing
Maximize impact & minimize risk with AB testing
Maximize impact & minimize risk with AB testing
Test everything and continually innovate with one end-to-end solution to make faster, more informed decisions.
Target precisely.
Ship safely.
Target precisely.
Ship safely.
Target precisely.
Ship safely.
Roll out with feature flags that use the behavioral cohorts you already trust. Define who sees what and when, and track exposure automatically in Mixpanel.
Roll out with feature flags that use the behavioral cohorts you already trust. Define who sees what and when, and track exposure automatically in Mixpanel.
We can now release a feature, hypothesize its impact, and measure results immediately. Being able to do that without having to leave the tool that already has all of our data, all of our core analytics, and all of our reports just made sense.
Matthew Corley
Head of Engineering
Make confident calls,
not guesses
Make confident calls,
not guesses
Make confident calls, not guesses
See statistically sound results across primary, secondary, and guardrail metrics. Monitor unintended effects and dig into segments in one click.
See statistically sound results across primary, secondary, and guardrail metrics. Monitor unintended effects and dig into segments in one click.
Before Mixpanel, we were relying on assumptions. Now, anyone can run experiments and contribute to our product development. We have the data to back every decision we make.
Igor Costa
Product Manager
Go beyond results, and see the whole story
Go beyond results, and see the whole story
Connect user behavior, experiment results, and session replays in one viewpowered by the same metrics, cohorts, and reports you already use in Mixpanel.
Connect user behavior, experiment results, and session replays in one viewpowered by the same metrics, cohorts, and reports you already use in Mixpanel.
Weve made Mixpanel Experimentation a key part of our regular Experiments review meeting. We now have a dashboard that is simple to set up for each experiment, that is fast and trusted by everyone. And what really made it work for us was being able to reuse saved metrics and sync our backend data with Warehouse Connectors.
Guillaume Lebleu
Head of Product
See how it works
Take a tour of Experiments to learn how you can run and analyze experiment in Mixpanel.
Build a best-in-class experiment practice
How Mixpanel helps at every step of experimentation.
Build a best-in-class experiment practice
How Mixpanel helps at every step of experimentation.
Define your metrics, set your variants, then launch with full control over duration, sample size, and success criteria.
Target the right people at the right time
Deploy seamlessly with Mixpanel or third-party feature flags, target precisely with cohorts based on tracked behavior, and use sticky bucketing to guard against variant jumping.
Evaluate
Evaluate
Make confident calls
Monitor all experiment performance, significance, and details at a glance for simple decision-making on what to deploy.
Dig deeper into how experiments impact behavior by integrating experiment data into your behavioral analytics, informing smarter future experiments and features.
Build a best-in-class experiment practice
How Mixpanel helps at every step of experimentation.
Setup, done simply
Define your metrics, set your variants, then launch with full control over duration, sample size, and success criteria.
Target the right people at the right time
Deploy seamlessly with Mixpanel or third-party feature flags, target precisely with cohorts based on tracked behavior, and use sticky bucketing to guard against variant jumping.
Evaluate
Make confident calls
Monitor all experiment performance, significance, and details at a glance for simple decision-making on what to deploy.
Diagnose
Uncover the why
Dig deeper into how experiments impact behavior by integrating experiment data into your behavioral analytics, informing smarter future experiments and features.
Build a best-in-class experiment practice
How Mixpanel helps at every step of experimentation.
Setup, done simply
Define your metrics, set your variants, then launch with full control over duration, sample size, and success criteria.
Target the right people at the right time
Deploy seamlessly with Mixpanel or third-party feature flags, target precisely with cohorts based on tracked behavior, and use sticky bucketing to guard against variant jumping.
Evaluate
Make confident calls
Monitor all experiment performance, significance, and details at a glance for simple decision-making on what to deploy.
Diagnose
Uncover the why
Dig deeper into how experiments impact behavior by integrating experiment data into your behavioral analytics, informing smarter future experiments and features.
Experimentation Integrations
Happy with your stack?
No problem.
Happy with your stack? No problem
Integrate your feature flagging and use Mixpanel for clearer, deeper analysis on what to ship and why.
Blog
Introducing Experimentation 2.0 + Feature Flagging
Introducing Experimentation 2.0 + Feature Flagging
Read how Mixpanel has rebuilt experimentation to bring analysis, testing, and feature flagging together in one continuous workflow.
Read how Mixpanel has rebuilt experimentation to bring analysis, testing, and feature flagging together in one continuous workflow.
Customer Story
How Step boosted direct deposits by 14% with Mixpanels Experimentation
How Step boosted direct deposits by 14% with Mixpanels Experimentation
Learn how Step boosted growth and trust by making experimentation fast, reliable, and built into every product decision.
Learn how Step boosted growth and trust by making experimentation fast, reliable, and built into every product decision.
![[Experiment results dashboard for a new home layout, displayed on an enterprise-grade analytics platform. Shows primary metrics comparison with control and treatment variants for sign up, purchase, and checkout; a summary of metric lift; a health graph with baseline and long-flow exposures; and a hypothesis area detailing goals for increased engagement. Supports scalable analytics, data governance, data compliance, real-time analytics at scale, and data warehouse integration for optimizing product engagement and conversion rate optimization.]](https://framerusercontent.com/images/8EilF8Oc3xmQrvSOP3CKciwCvLU.svg?width=1128&height=650){kind=link}
![[Experiment rollout configuration interface from an enterprise-grade analytics platform, showing group assignments and percentage rollout for 1,240 users. Provides scalable analytics, secure user permissions and controls, multi-tenant architecture, and data governance for safe and precise experimentation with robust data security compliance.]](https://framerusercontent.com/images/D7riGXDzIN7A2lR7064xL5r6VVs.png?width=1328&height=1182){kind=link}
![[Guardrail metrics dashboard on an enterprise-grade analytics platform listing sign up, purchase, conversion rate, time on site, and bounce rate, with lift, control, and treatment values highlighted. Enables real-time analytics at scale, data auditing, data governance, scalable analytics, and compliance monitoring for data-driven business decisions.]](https://framerusercontent.com/images/DlvkWEf89KWOZ7prg7KjUNQpWo8.png?width=1328&height=1182){kind=link}
![[Experiment tracking and results interface from an enterprise-grade data analytics platform, featuring real-time metric trees for active users and retention, alongside a status panel listing live, pending, and completed experiments. Supports data warehouse integration, security compliance, scalable analytics, and detailed data auditing across multi-tenant architectures.]](https://framerusercontent.com/images/PKBtB7kWmC5OH8V6vGfEmcbI4Rk.png?width=1328&height=1182){kind=link}
![[aqA1Y2f87scIs02i319TR1jYOw.svg]](https://framerusercontent.com/images/aqA1Y2f87scIs02i319TR1jYOw.svg?width=65&height=50){kind=link}
![[Experiment status dashboard listing tests including Main Homepage and User Engagement Study, with status indicators for pending review, in progress, and completed. Shows variant details and metric highlights, enabling scalable analytics, security compliance, data auditing, and robust data governance.]](https://framerusercontent.com/images/g4bhrrG6dyaVKNQf0qUa9HnvqM0.webp?width=1200&height=720){kind=link}
![[DkMBqR8vf11NSoLu1Pz7KyQlUAw.svg]](https://framerusercontent.com/images/DkMBqR8vf11NSoLu1Pz7KyQlUAw.svg?width=14&height=14){kind=link}
![[Experiment eligibility setup screen showing user rollout percentages for Recent New Users and other cohort exclusions. Visualizes multi-tenant architecture, user permissions and controls, and scalable analytics for safe experimentation, data security, and precise audience segmentation.]](https://framerusercontent.com/images/AFz052IeBWuQAhE20eKAlTR6X8.webp?width=1200&height=720){kind=link}
![[Guardrail metric detail from an enterprise-grade analytics platform highlighting purchase behavior across experiment variantslong-flow and Big Button. Shows lift, control, and treatment results for purchase metric with color-coded bars, supporting real-time analytics, conversion rate optimization, data governance, and scalable analytics.]](https://framerusercontent.com/images/ffGNH422LCb8LOAaRkUpbv9AdEU.webp?width=1200&height=720){kind=link}
![[Analytics dashboard with metric and filter selection for item orders and breakdown by experiment type, plus a bar chart showing revenue across dates. Demonstrates real-time analytics, experiment tracking, enterprise-grade data governance, and data warehouse integration for business insight and optimization.]](https://framerusercontent.com/images/dWSV4uSuDe1Fma6qJ0YiUNI4mJE.webp?width=1200&height=720){kind=link}
![[ol5COglGQRoD4OLD52BIhSlgHC8.png]](https://framerusercontent.com/images/ol5COglGQRoD4OLD52BIhSlgHC8.png?width=512&height=512){kind=link}
![[Amsk8sMYGBsUbz6PZ92JIwzAMy4.png]](https://framerusercontent.com/images/Amsk8sMYGBsUbz6PZ92JIwzAMy4.png?width=1185&height=481){kind=link}
![[cr8TCLFPDHw5o6EVBCPhjuuZOnQ.png]](https://framerusercontent.com/images/cr8TCLFPDHw5o6EVBCPhjuuZOnQ.png?width=1185&height=481){kind=link}
![[HOPuqRtQL3Kioig89t6Rb8Mmo4s.svg]](https://framerusercontent.com/images/HOPuqRtQL3Kioig89t6Rb8Mmo4s.svg?width=146&height=142){kind=link}
Video
Mixpanel helps you maximize impact and minimize risk
Mixpanel helps you maximize impact and minimize risk
Watch this short demo to learn how to use Mixpanel to plan, run, and analyze tests with precise targeting and diagnostic insights from your product data.
Watch this short demo to learn how to use Mixpanel to plan, run, and analyze tests with precise targeting and diagnostic insights from your product data.
Drive meaningful growth today
Dive deeper, act faster, and make better decisions, with Mixpanel.
Platform
Business Size
RESOURCES
Drive meaningful growth today
Dive deeper, act faster, and make better decisions, with Mixpanel.
Platform
Business Size
RESOURCES
Drive meaningful growth today
Dive deeper, act faster, and make better decisions, with Mixpanel.
Platform
Business Size
RESOURCES
Drive meaningful growth today
Dive deeper, act faster, and make better decisions, with Mixpanel.
Platform
Business Size
RESOURCES