Product Analytics
Drive product success with actionable user insights
Drive product success with actionable user insights
Drive product success with actionable user insights
See how users experience your product and optimize every touchpoint for maximum engagement, retention, and growth.
See how users experience your product and optimize every touchpoint for maximum engagement, retention, and growth.
Real-time,
self-serve insights
Real-time,
self-serve insights
Real-time,
self-serve insights
Get immediate access to user behavior and trends so everyone on your team can make data-driven decisions.
Get immediate access to user behavior and trends so everyone on your team can make data-driven decisions.
19
%
increase in Monthly Active Users on average among Mixpanel customers.
Analyze funnels,
amplify retention
Analyze funnels,
amplify retention
Analyze funnels,
amplify retention
Discover critical drop-off points and optimize user journeys to boost conversion rates and long-term retention.
Discover critical drop-off points and optimize user journeys to boost conversion rates and long-term retention.
18
%
increase in retention on average among Mixpanel customers.
Segment and analyze
cohorts with precision
Segment and analyze
cohorts with precision
Segment and analyze
cohorts with precision
Drive tailored experiences by understanding distinct user groups and their unique behaviors.
Drive tailored experiences by understanding distinct user groups and their unique behaviors.
Data represents truth. Mixpanel helps us gain real-time access to the truth, enabling us to make faster decisions. We always want to drive more iterations on the loop: ideate, test, measure, iterate, and do it all over again. The faster we can close the loop, the better we can build our products.
Vince Maniago
VP of Product Management
One platform. Many teams.
Shared understanding.
One platform.
Many teams.
Shared understanding.
Mixpanel helps every team contribute to product growthfrom analysis to action.
Mixpanel helps every team contribute to product growthfrom analysis to action.
Product teams
Identify the precise features that promote long-term user loyalty.
Uncover user behavior patterns to inform product strategy and growth initiatives.
Understand which channels drive the highest quality user acquisition and engagement.
Engineering teams
Gain rapid insights into system performance and bugs through detailed event tracking.
![[WKekxXbuRFuGn4X8pEUs2006v4U.webp]](https://framerusercontent.com/images/WKekxXbuRFuGn4X8pEUs2006v4U.webp?width=2016&height=2016){kind=link}
![[lAp4N6r5QPaYvyZwokP6NwiFhkw.svg]](https://framerusercontent.com/images/lAp4N6r5QPaYvyZwokP6NwiFhkw.svg?width=283&height=348){kind=link}
![[6HzphnchDWojiY9sLGCfRR83dg.svg]](https://framerusercontent.com/images/6HzphnchDWojiY9sLGCfRR83dg.svg?width=179&height=166){kind=link}
![[b0JWefkf4Yvy9I8ZujElPxSjd4.svg]](https://framerusercontent.com/images/b0JWefkf4Yvy9I8ZujElPxSjd4.svg?width=359&height=163){kind=link}
![[Mixpanel user engagement analytics dashboard showing a cohort analysis around switching plan types. The graph compares product engagement between adopters and non-adopters over a 15-day window, illustrating average events per user per day. Tooltip details highlight spikes in customer engagement for adopters, supporting data-driven product engagement strategies.]](https://framerusercontent.com/images/tWi447KiBUejUYTXv2lcX9aIgs.svg?width=704&height=512){kind=link}
![[Mixpanel product engagement funnel analysis showing three core steps: Product Viewed, Product Added, and Purchase Completed. Bars indicate conversion rates and drop-off between steps, quantifying user engagement and customer engagement with overall retention metrics, helping teams optimize product engagement analytics.]](https://framerusercontent.com/images/BMtgyXJloTUeaKQP5KLRbiURA.svg?width=832&height=512){kind=link}
![[Mixpanel product engagement analytics UI illustrating customer segmentation for users who viewed a product and completed a purchase in the United Kingdom. Conversion rates and user counts are displayed with options to export data or create cohorts, enabling precise analysis of user engagement and customer engagement across regions.]](https://framerusercontent.com/images/o5aUNpsJ1H2TiGW0WDFThFLzvAw.svg?width=638&height=514){kind=link}
![[KPNHHGZBINbUtLQabE8j5QQGI.svg]](https://framerusercontent.com/images/KPNHHGZBINbUtLQabE8j5QQGI.svg?width=16&height=16){kind=link}
![[Mixpanel product engagement analytics UI showing correlation analysis for user behaviors linked to increased conversion and retention. Heatmaps and charts identify optimal user actions, with key findings and correlation values presented, empowering product teams to drive customer engagement and improve product engagement through data-driven insights.]](https://framerusercontent.com/images/juGadHhxvZPGoWxzlNbf9O2N5o.svg?width=360&height=360){kind=link}
![[TE7ed0zhiUMbZpu31JNBJXAgg.svg]](https://framerusercontent.com/images/TE7ed0zhiUMbZpu31JNBJXAgg.svg?width=16&height=17){kind=link}
![[Mixpanel product engagement dashboard showing user signups by plan type for Premium, Standard, and Free plans. Time-series graph details daily active users, signup events, and week-over-week customer engagement growth, enabling data teams to analyze product engagement trends and inform business strategy.]](https://framerusercontent.com/images/0CKm1iiMYN6w1MKJPl9JxCWsV0.svg?width=360&height=360){kind=link}
![[kbDmv8ilkqKCv3Ubwq3s93bwJ4.svg]](https://framerusercontent.com/images/kbDmv8ilkqKCv3Ubwq3s93bwJ4.svg?width=16&height=17){kind=link}
![[Mixpanel dashboard displaying return-on-ad-spend (ROAS), revenue, and ad-spend analysis by traffic source for the last 30 days. Metrics for Reddit, Twitter, YouTube, Instagram, Facebook, and search/organic channels are broken down, highlighting changes in user engagement and customer engagement. Visualization supports marketing teams with actionable product engagement analytics for campaign optimization.]](https://framerusercontent.com/images/mEzH6KB1XtkHuMENQeD4JZgowM.svg?width=360&height=360){kind=link}
![[G7Zujwa5TjY0X9Mt48vikLvxM.svg]](https://framerusercontent.com/images/G7Zujwa5TjY0X9Mt48vikLvxM.svg?width=16&height=16){kind=link}
![[Mixpanel analytics dashboard for engineering teams tracking CPU usage by project over time. Bar chart visualizes CPU consumption for multiple projects with detailed period-over-period changes, helping teams monitor technical product engagement, infrastructure efficiency, and optimize engineering resource allocation.]](https://framerusercontent.com/images/CHvbAiopGeanGJC3rmJRuVgsKg.svg?width=360&height=360){kind=link}
Mixpanel is the intuition pump for our product team. It enables our product managers and designers to uncover and focus on larger opportunities for product discovery and improvement.
We used to spend a lot of time debating subjective opinions and ideas. With Mixpanel, we can simply let the data do the talking.
Angela Sun
May Chin
Sr. Product Manager
Sr. Product Manager
Integrations
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Integrations
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Get started today, quick and easy
Get started today, quick and easy
Mixpanel integrates with 100+ marketing tools, so you can rest assured we work with your tech stack.
Fuel your growth with data-driven decisions
Platform
Business Size
RESOURCES
Fuel your growth with data-driven decisions
Platform
Business Size
RESOURCES
Fuel your growth with data-driven decisions
Platform
Business Size
RESOURCES
Fuel your growth with data-driven decisions
Platform
Business Size
RESOURCES