3. 10. Snap

Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.

In that spirit of authenticity, we expect advertisers to be honest about their products, services, and content, to be kind to our diverse community, and to never compromise Snapchatters privacy.

These Advertising Policies apply to all aspects of advertisements (ads) served by Snapincluding any creative elements, landing page, or other relevant components of the ads themselvesand you are responsible for ensuring all ads comply.

Advertisers are also required to comply with Snaps Terms of Service and Community Guidelines, and all other Snap policies governing the use of our Services. We may update our terms, policies, and guidelines from time to time, so please check in and review them regularly.

All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason, including in response to user feedback, which we take seriously. We also reserve the right to request modifications to any ad, to require factual substantiation for any claim made in an ad, or to require documents evidencing that you hold any license or authorization which may be required in connection with your ad.

Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.

Snapchatters may share ads with others or save ads to their devices. They may use any of the tools and features we make available in Snapchat to apply captions, drawings, filters, or other creative elements to the ad or, if you run ads in the Audience Network, they may use any tools and features made available where the ad is run. Age-targeted ads can be shared within Snapchat with Snapchatters of any age. To find out if you can restrict ad sharing and ad saving for your ads within Snapchat, please contact your account representative or visit our Business Help Center.

We may publish information related to ads (including the creative, targeting, paying entity, contact information, and the price paid for those ads), or share that information with third parties, including: (a) our media partners when your ads run in content related to that media partner; and (b) third parties whose products or services youve elected to use in connection with the ads.

As we say in our Terms of Service, if you use a service, feature, or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each partys terms will govern the respective partys relationship with you. Snap and its affiliates are not responsible or liable for a third partys terms or actions.

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All required disclosures, disclaimers, and warnings in ads must be clear and conspicuous (see Ad Specifications and Guidelines for more detail), and advertisers must be accurately and clearly identified in the ad.

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Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.

When illegal, regulated, dangerous, violent or otherwise harmful elements are presented in a fictional, newsworthy or documentary context, we will review based on appropriateness for the targeted audience, and whether the fictional nature is clear enough to the user.

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Ads for calling, SMS and VPN services must contain clear pricing and terms, and must not reference using their services illegally or in a classroom setting.

Government entities must work with a Snap sales representative and receive Snap authorization prior to running ads on our platform.

Snap does not accept ads submitted by, paid for by, or that promote, Russian state-owned entities.

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Ads should not promote harassment, bullying, or shaming. For example: fitness ads should not belittle anyone on the basis of body shape or size.

We prohibit profanity, obscenity and obscene gestures.

We prohibit the depiction of real-life graphic violence in creatives (e.g., top Snaps, Filters, Sponsored Lenses). Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top Snap prepares the viewer in some way, and only if appropriately age-targeted.

For fictional violence in movie trailers, video games, etc., see the Entertainment section.

We prohibit the glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse.

We prohibit disturbing content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids, and certain medical or cosmetic procedures.

We allow spooky and scary ads, but please avoid intense jump scares and audio of prolonged screaming or crying.

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The Snapchat community includes diverse users from all over the world. To foster a welcoming platform, we prohibit hateful, discriminatory, or extremist content that undermines our commitment to safety and inclusion.

Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, or veteran status, immigration status, socio-economic status, age, weight or pregnancy status.

Avoid perpetuating stereotypes based on any of the categories listed above.

We strive to maintain an inclusive community for all Snapchatters. Avoid the inappropriate use of culturally-sensitive imagery.

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Ads should not encourage or enlist participation in dangerous or harmful activities. For example, ads should not encourage Snapping while driving.

For more information about how to launch and manage an ad campaign on Snapchat, or how to troubleshoot the ad review process, please visit our Business Help Center.