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Link by Stripe: One-click payments

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Frictionless checkout

Boost conversion at checkout with Link

Link auto-fills your customers payment information to create an easy and secure checkout experience.

Explore the docs  Contact sales 
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1 item
Pay
A$42.08
Email
Card information
1234 1234 1234 1234
MM / YY
CVC
Shipping address
United States
Name
Address line 1
Address line 2 (optional)
City
Postcode
State
ella.williams@example.com
Use your saved information with Link
Enter the code sent to () 35 to securely use your saved information.
Resend code
Ship to
Ella Williams
Change
25 Ocean Street
SYDNEY
NSW 2000
Australia
Pay with
9328
Change
Safe and secure
Pay
Pay
Messages
Your verification code is: 424242
Payment successful
A$42.08
The payment will appear on your statement as P Skincare.
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Increase conversion

Create a frictionless checkout businesses with a large repeat customer base have seen an average returning user conversion increase of 14%.

Speed up checkout

Enable your customers to check out in seconds with the optimised Link experience, 3x faster than non-Link customers.

Access a global network

Reach over 300 million consumers worldwide. Built into millions of Stripe-powered sites, Link helps you tap into a fast-growing customer base and drive higher conversion.

Activate quickly

Turn on Link directly in Stripes payment integrations its available in Checkout with no code required and will match your customised UI in Elements.

Uber logo Etsy logo OpenAI logo Substack logo Airbnb logo Anthropic logo Anthropologie logo Squarespace logo

How it works

Link customer experience

Link autofills your customers' saved information in a few simple steps across any device and browser and in supported AI agents. Your customers' data is encrypted to keep it secure and, as a certified PCI Service Provider Level 1, Link meets the highest level of certification available in the payments industry.

1

Save payment info

Customers choose to save their payment information at checkout.

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2

Account verification

When customers use Link on a new site or new device, theyll receive a one-time code via SMS to verify their identity and keep their payment information secure.

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3

Check out faster

Link instantly populates customers saved payment details when they enter their email address, allowing them to check out quickly on any Link-supported site.

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Fully integrated

Get started in a few simple steps

Link is built into Stripe payments surfaces.

Stripe Checkout

Link is automatically included in your payments integration if you use Checkout or Payment Links. You can manage Link directly from the Dashboard.

Visit the dashboard 
Link-Dashboard.en-gb [Link-Dashboard.en-gb]

Stripe Elements

For businesses and platforms in 40+ countries, seamlessly integrate Link into your checkout with the Payment Element. Link is also available for the Express Checkout Element and the Card Element.

Explore the docs 
Payment Method > Link > Fully integrated > Columns > Link in Elements > Image > Asset [Payment Method > Link > Fully integrated > Columns > Link in Elements > Image > Asset]

Case studies

ChatGPT Plus sees faster checkout with Link customers.

OpenAI builds models such as ChatGPT and DALLE. These models demonstrate the potential of AI to transform the way we communicate and create.

Challenge

OpenAI sought to introduce its first paid subscription plan, ChatGPT Plus, and quickly stand up commercial operations that could scale.

Solution

Within weeks, OpenAI was able to integrate Stripe payments products, including Link. Link enables OpenAIs customers to pay 40% faster.

Products

The performance of Link speaks for itself the product has significantly increased our conversion rate and delivered a faster checkout experience.

Peter Welinder, VP of Product and Partnerships, OpenAI
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Kickstarter

Kickstarter is the premier crowdfunding platform for creative projects.

Link powers one in three payments on Kickstarter

Challenge

Kickstarter had strategic plans that required it to find a partner that would help the company quickly enter new markets, adapt the platform for local regulations and add local payment methods.

Solution

Over 35% of transactions are processed using Link. Kickstarter now sees around 70% of Link transactions that are from returning Link customers, demonstrating Links ability to streamline checkout for first-time backers.

Products

When a new creator comes to Kickstarter, they bring their own community of friends and family who may not be familiar with crowdfunding. If they get to the checkout page and don't have a saved payment method, conversion is tougher. If those new backers have Link, it can unlock a huge number of pledges.

Jason Goss, Former Head of Revenue Accounting and Operations
Read more 
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    Pricing

    Simple, transparent pricing

    Pricing

    Link

    Included in your payments processing cost with no additional fees*, regardless of the payment method.

    1.7% + A$0.30

    for domesticcards

     3.5% + A$0.30

    for internationalcards

    Custom pricing

    Custom pricing is available for companies with large payments volume, high-value transactions, or unique business models.** Contact our sales team to learn more.

    Contact sales 

    Ready to get started?

    Link is built into existing Stripe payments integrations with no additional charges or fees. Not sure where to begin? Were here to answer any questions.

    See docs  Contact sales 

    *Companies on custom pricing for payments processing should contact sales about their Link pricing.

    **Stripe matches Link Payment Method rates to custom blended rates for cards. Businesses with custom blended rates for cards will have the same rate automatically applied to Link Payment Method transactions and disputes, unless the business also has a custom rate for Link Payment Method.

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