[Fathom Analytics]

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The Google Analytics Alternative Why you should ditch Google Analytics No cookies & GDPR compliant Actionable insights while staying compliant with privacy laws About us 100% independently owned, zero VC pressure

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[Fathom Analytics]

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A Google Analytics alternative thats simple & privacy-first

Ditch complex, intrusive web analytics for Fathom - a better Google Analytics alternative. Experience ease of use, forever data retention, and complete, worry-free GDPR compliance - all while protecting your time and your visitors' digital privacy.

Start free trialView a live demo

[The simple, privacy-first alternative to Google Analytics]

Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive.

[Ian Mackey, Huberman Lab] Ian Mackey, Huberman Lab

[IBM]

[Bootstrap]

[Huberman Lab]

[GitHub]

[Tailwind]

[Laravel]

[European analytics cat]

Ditch Google Analytics

At Fathom, we strongly believe that analytics tools should be insightful, not invasive. This is why we created a privacy-focused, simple software tool that offers valuable insights without the complexity.

[European analytics cat]

Get setup in minutes

Our script is a single line of code that works with any website, CMS or framework. Set up in minutes and start collecting real-time data without prior technical knowledge. Our analytics software is designed to be easily understood instantly.

[European analytics cat]

Comply with privacy laws

We've hired the best lawyers and legal minds worldwide to ensure our simple analytics software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more, providing essential insights into traffic sources without compromising privacy.

[European analytics cat]

See more accurate data

Our real-time analytics blocks bots, scrapers and spam traffic—showing you only real, human visits. This gives you the flexibility to collect data for (and only pay for) exactly the data you want to see and make decisions about.

[European analytics cat]

Say no to cookie banners

Fathom anonymizes IP addresses and other visitor data without using cookies. That means you don't have to clutter your site or slow it down with cookie consent banners and notices for your site's analytics.

[European analytics cat]

Join the movement

Thousands of companies, including Fortune 100s, pioneers of the Open Web, and governments, have switched from Google Analytics to Fathom for ease of use, better privacy, and more accurate metrics.

[Fathom Analytics dashboard]

Different. In a good way.

For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for free, so tech companies could profit wildly from all of our personal data.

Our software is something quite different. Our software protects your time and your visitors' digital privacy.

Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.

[Joel Gascoigne] Joel Gascoigne
CEO of Buffer

I switched to Fathom because its an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.

[Charli Marie] Charli Marie
Creative director of ConvertKit

I consider Fathom a must have tool if you want to understand what's happening with your website trafficit's simple, speedy, and accurate.

[Ruben Gamez] Ruben Gamez
Founder Signwell & Bidsketch

After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.

[Caleb Porzio] Caleb Porzio
Creator of Alpine.js

They are the best Google Analytics alternative who really care about privacy and simplicity. Fathoms simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.

[Jessica Joyce] Jessica Joyce
SEO Expert

Fathom is a great Google Analytics alternative because it is focused on protecting visitors privacy and does not bog down loading times, leading to faster websites with better SEO.

[Nathalie Lussier] Nathalie Lussier
Founder of AccessAlly.com

Getting started is simple and easy

Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.

Step 1

Sign up for an account

Start with a 7-day free trial. Then pricing starts at $15/month.

Step 2

Add our script

Its a single line of code that works with every site, web app and CMS.

Step 3

See your stats

Watch the dashboard fill up in real time.

[Pixel Cat]

Our featuresHow Fathom works

Features you need, no training required

Event tracking

Use custom events to collect user interactions like newsletter sign-ups, link + button clicks or ecommerce sales, and get valuable insights for optimizing your campaigns.

Get detailed reports

Send email reports every week or month so that you can keep track of your metrics without logging in.

Campaigns & newsletters

Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue.

Keep data forever

That means 20 years from now, customers can still see their data from the day they first started using our software.

Great for your SEO

Our script is lightweight and fast-loading, meaning switching from Google Analytics to Fathom won't hurt your SEO rankings in any way.

Handle any traffic spikes

If an A-list influencer shares your site on social media or your blog post goes viral, your analytics won't slow down or get shut off.

We're happily Big Small Tech

We're a small but mighty team and we don't need (or want) funding or investors. The only people we answer to are our customers.

Designed for developers

Our API is easy to use and so powerful we use it ourselves to load data onto customer dashboards in our software.

[Pixel Cat]

Integrate with the tools and tech stack you already use

Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.

Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.

See all our of integrations

[Bosch] [New York Times] [HashiCorp] [Tuple] [Aston Villa Football Club] [Bootstrap]

Trusted by 1,000,000+ websites and counting

Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private Google Analytics alternative that takes a few minutes to set up and use.

Our new Vue.js website has been using Fathom because I like how its lightweight and respects user privacy.

[Evan You] Evan You
Creator of Vue.js

Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, its a joy to use.

[Jon Henshaw] Jon Henshaw
Founder of Coywolf

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. Theyre an analytics company I can trust.

[Justin Jackson] Justin Jackson
Cofounder of Transistor

I value my time and my website visitors' right to digital privacy. Thats why Ive switched to Fathom.

[Marshall Shorts] Marshall Shorts
Founder of Artfluential

Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.

[Derrick Reimer] Derrick Reimer
Founder of SavvyCal

Im deeply opposed to cookie banners. Using Fathom means I don't have to compromise my morals.

[Ben Orenstein] Ben Orenstein
Cofounder of Tuple

[Pixel cat]

Ready to simplify your analytics?

Start your free trial, import your GA data, and keep every future visit. Cookiefree and clutterfree.

Start a 7-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

Live demo

[Fathom Analytics]

We've counted billions of pageviews for thousands of customers, all without ever compromising anyone's digital privacy. We hope you'll join us.

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