Adobe Privacy Policy

The Adobe Privacy Policy describes the privacy practices of Adobes Services and Software (as defined in our General Terms of Use) and anywhere we display or reference this policy. If you are a resident of North America, your relationship is with Adobe Inc. (Adobe U.S.), which is the controller with regard to your personal information collected by Adobe, and the laws of California and the United States apply.

If you are a resident of Japan, your relationship is with Adobe KK, which is the controller with regard to your personal information collected by Adobe, and the laws of Japan apply.

If you reside outside of North America and outside of Japan, your relationship is with Adobe Systems Software Ireland Limited (Adobe Ireland), which is the controller with regard to your personal information collected by Adobe, and the laws of Ireland apply.

If the content or information that you store in Adobe Services and Software contains personal information of other individuals, you must be legally permitted to disclose the personal information to Adobe.

Summary of Key Points

At Adobe we take data privacy seriously. We believe in transparency so you can control your data and make informed choices about how it is used. We are here to support and protect your privacy decisions wherever you use our products and services. Adobe prioritizes your control over the data you store in the cloud in the following ways:

• This policy explains when we process personal information for our legitimate interests. You can ask us to stop processing this information. Learn more about your rights and how you can exercise them.
• This policy also explains when we will first get your consent before processing your personal information, including when doing so is required by law.
• We use your personal information to enable you to register with Adobe and to provide you with our Services and Software, and other products or services that you request. Learn more.
• We provide interactive features that engage with social media sites, such as Facebook. If you use these features, these sites will send us personal information about you. Learn more.
• We use cookies and other technologies to track the use of our Services and Software. To learn about opportunities to choose not to allow cookies, click here. If you are using our website in a browser, this information is also available in our Cookies Policy and the US Consumer Health Data Privacy Notice.
• There are several places within Adobes Services and Software that allow you to post comments, upload pictures, or submit content which will be publicly available where you choose to participate in these activities. We also disclose personal information to other companies in the Adobe family and with advertising and sales partners consistent with your choices. We also disclose information with third parties we engage to process personal information on our behalf or when such sharing is required by law, or in certain other situations. Learn more.
• We provide additional information regarding your location specific privacy rights and choices, available in the Location Specific Privacy Rights and Information Notice and the US Consumer Health Data Privacy Notice.

The Adobe Worker Communication Supplemental Privacy Notice explains additional ways we use your data when you communicate with Adobes global workforce.

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What does this privacy policy cover?

What information does Adobe collect about me?

How does Adobe use the information it collects about you, and what are the legal bases for these uses?

Does Adobe disclose my personal information to others?

Is my personal information displayed anywhere within Adobe's apps or websites?

Is my personal information secure?

Where does Adobe store my personal information?

Does Adobe transfer my personal information across national borders?

What rights do I have regarding my personal information and how can I exercise these?

What rights do I have in my location?

Withdrawing consent or otherwise objecting to direct marketing

How long does Adobe retain my information?

Can children use Adobe websites and apps?

Will this privacy policy change?

Who can I contact with questions or concerns?

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What does this privacy policy cover?

This privacy policy describes how Adobe (also referred to as "we," "us" or "our") will make use of your information in the context of:

• Adobe websites and web-based services (together referred to as "websites");
• Services that display or include a reference to this policy;
• Adobes marketing, sales, and advertising practices;
• The privacy practices of previously acquired companies, unless otherwise noted here.

This privacy policy applies when (i) Adobe provides products and services directly to an individual (such as when you buy on Adobe.com or units via resellers) or (ii) Adobe collects usage information from employee users of Adobe enterprise customers (unless otherwise directed by an enterprise customer). In (i) and (ii), we are considered the data controller because we determine what personal data will be collected and how it will be handled, as detailed and allowed per this policy.

In contrast, Adobe is considered the data processor and not the data controller when enterprise customers such as businesses or educational institutions, use Adobe products and services (e.g., Adobe Experience Cloud) to support their own provision of products and services to individuals since Adobe acts at the direction of these enterprise customers regarding any collection or processing of data on their behalf. This privacy policy does not apply to the data Adobe enterprise customers may collect from individuals or their uses of that data. For questions about any specific organizations data practices in these scenarios, please contact the organization directly. You can also find more privacy information about Adobe Experience Cloud here.

In some cases, different or additional privacy and data protection policies and notices apply.

Some of our products and services have different or extra privacy details to consider. For example, when we acquire a company, their privacy policy and notices apply until such time as Adobes privacy practices are implemented. Also, certain products and locations have additional privacy policies and notices that may apply. You can find these, along with other relevant policies, on our Additional Privacy Policies page within the Adobe Privacy Center.

Please also see the Adobe Terms of Use and any additional Terms of Use or Consumer Product License Agreements that may apply to the Services and Software you are using.

What information does Adobe collect about me?

Adobe ID, registration, and customer support

When you register to use an Adobe Service, create an Adobe ID, purchase a license to our Services and Software, or contact us for support or other offerings, Adobe collects information that identifies you. This includes:

Identifiers and contact information, such as:

• Name;
• Email address;
• Telephone number;
• Postal or Physical Address;
• Country;

Commercial and transaction information, such as:

• Payment/billing information (where an app or website is 'paid for');
• Licenses purchased;
• Eligibility information (e.g., student or teacher identification for student and teacher editions of apps);
• Content of and information provided through customer support and other communications (e.g., recorded customer and technical support calls and stored content of your correspondence with us via our website, chat features, phone and video calls, emails, and other channels);
• Types of Services and Software of interest.

Professional, education or other demographic information, such as:

• Date of birth;
• Company or school name;
• Title;
• Occupation;
• Job function;
• Expertise;
• Company details, such as the size, industry, and other information about the company where a user may work (when the user has provided the company name);

Analytics or other electronic network activity, such as:

• IP address;
• Browser;
• Mobile Device ID;
• Browser extensions connected to your Adobe accounts.

Inferred and Third-Party Data

To help keep our databases current and to provide you the most relevant content and experiences, we may infer or generate information based on the information we collect or combine information provided by you with information from third party sources, in accordance with applicable law. For example, (i) your preferences (e.g., based on your earlier purchases or engagement with our products and services) or (ii) the size, industry, and other information about the company you work for (where you have provided company name) will be obtained from sources including, professional networking sites and information service providers. We may also infer, generate, or collect and receive information from third parties, including partners, data brokers, service providers, aggregators, and from publicly accessible sources, for purposes that include to detect, prevent, or otherwise address fraudulent, deceptive or illegal activity, misuse of our Services and Software, security or technical issues, as well as to protect against harm to the rights, property or safety of Adobe and our employees, our users, children, or the public.

Adobe Services and Software

We collect information you provide to us (e.g., when you access and use our Services and Software) or permit us to collect (e.g., as part of a third-party integration). We also collect or generate information about how you access and use our Services and Software, including when you use a desktop or mobile app feature that takes you online (such as a photo syncing feature). Depending on the Services and Software you access and use, this information may be associated with your device or browser or it may be associated with your Adobe account or content. It includes:

Analytics or other electronic network activity, such as:

• IP address;
• Browser and device information, including browser and device type, settings, unique identifiers, version, language settings, and configuration;
• Webpage that led you to an Adobe website;
• Search terms entered into a search engine which led you to an Adobe website;
• Use and navigation of Services and Software, including how you interact with Adobe websites (collected through cookies and similar technologies, or by Adobe servers when you are logged into the app or website);
• Analysis of your use and navigation of the Services and Software;
• Analysis of your content subject to your opt-out and consent rights.

Professional, Education or other demographic information, such as:

• Profile information (e.g., account profile, public profile, Behance profile).

Commercial and transaction information, such as:

• Content that includes personal information which is sent or received using an online feature of Adobe Services and Software, or which is stored on Adobe servers, such as documents, photos, videos, activity logs, direct feedback from you, metadata about your content, user generated requests such as search terms, prompts (e.g., text, images, videos, audio, etc.), inquiries, feedback, and other information you may disclose when you access or use our Services and Software as well as any information the Services and Software returns in response to such requests.

Sensitive personal information, such as:

• Precise geolocation (e.g., when you add location data about where a picture was taken using your camera or phone's GPS feature);
• Information about your specific accessibility requirements or preferences, such as mobility, visual, auditory, dietary restrictions, or other accommodations (e.g., when you visit our offices);
• Biometric identifiers or information defined under United States laws or other applicable laws (e.g., faceprints and voiceprints, etc.);

Where required by law, we will seek any required permissions from you prior to any such collection. See the Adobe acting on your behalf and How we analyze your content to deliver features requested by you sections below for more information.

The following links provide further information on:

• Adobe product improvement program;
• Usage Data FAQ: Creative Cloud and Document Cloud Apps
• Adobe Genuine Software
• Your privacy choices regarding how we use this information;
• Adobe products and services licensed by educational institutions;
• How Adobe uses cookies and similar technologies; and
• How Adobe analyzes your content using techniques such as machine learning in order to improve our Services and Software, and how to opt out of this.

Adobe Software activation and automatic updates

• Your device (manufacturer, model, IP address);
• The Adobe Software (version, date of activation, successful and unsuccessful updates);
• Your product serial number (e.g., where this is required before you can start using your product).

You can learn more about app activation here.

Adobe emails

Emails we send you may include a technology (called a web beacon) that collects Analytics or other electronic network activity, such as whether you have received or opened the email, or clicked a link in the email. If you do not want us to collect this information, you can opt out of receiving Adobe marketing emails.

Adobe social networking pages and social sign-on services

You can sign into some Adobe Services and Software using a social networking account, such as a Facebook account. Where you give appropriate permissions, we will receive contact and identifier information about you from your social networking account, such as name, country, and basic demographic information.

Adobe has its own pages on many social networking sites (for example, the Adobe Photoshop teams Facebook page). We will collect information which you have made publicly available on your social networking account, such as name and interests in our products and services, when you interact with our social networking pages. The social networking sites may provide statistics and insights to Adobe which help us understand the types of actions that people take on our pages. Where applicable, Adobe and the social media site(s) have entered into an arrangement which determines our respective responsibilities.

You can learn more about Adobes practices with respect to social networking pages and account sign-on services here.

Adobe acting on your behalf

In certain instances, Adobe is acting only on your behalf for personal information collected and processed by our services (for example, for the address book contacts shared by users when entering recipient information). In such cases, Adobe is acting only on your instructions in order to facilitate the Service requested by you, and you will be responsible for the information shared. In these instances, we will inform you through in-app notifications or other in-time communications. If you submit any information relating to other people to us or to our service providers in connection with your use of Adobe apps or websites, you represent that you have the authority to do so and to permit us to use the information in accordance with this policy.

How we process your content to deliver features requested by you

Adobe offers certain features that let you edit and organize your photographs, videos, and other types of content using characteristics like face and voice (e.g., you can group similar faces, places, and image characteristics within your collection), and such characteristics may be considered biometric identifiers or biometric information under certain US laws or other applicable privacy laws. When you choose to use these features, Adobe is acting only on your instructions in order to facilitate the service requested by you. These features are off by default and, should you choose to enable them, you can always disable these features. Where we process biometric identifiers or biometric information to deliver a feature requested by you, we delete this information once you turn off the feature, unless otherwise specified in the Software or Services.

Visiting our Physical Offices

When you visit an Adobe office, we will collect Identifiers and Contact information such as your name, company name, and email address; and Audio, electronic, visual, or similar information including facial images and voice information such as from CCTV video or voice recordings and photos.

How does Adobe use the information it collects about you, and what are the legal bases for these uses?

Adobe uses the information we collect about you for the following purposes:

• To fulfill a contract, or take steps linked to a contract: this is relevant where you register to use an Adobe app or website (whether paid, or as a free trial). This includes:
  • Providing you with the Adobe Services and Software for which you have registered, and any other services or products that you have requested;
  • Administering product or platform skill/knowledge courses and other content, including testing and certifications (as applicable);
  • Verifying your identity;
  • Processing payments;
  • Sending you necessary communications (for example, related to payments or expiration of your subscription);
  • Providing customer service or support.
• As required by Adobe to conduct our business and pursue our legitimate interests:
  • Analyzing your content and its characteristics using automated techniques, in the following circumstances:
    • Operational Use. To enable the normal running of the Services and Software, our Services and Software will access your content stored locally on your device (Local Content) and content that you have uploaded to our servers or create using our cloud-based Services (Cloud Content).
    • Content Analytics with Cloud Content. Subject to your opt-out rights, including those described here, we may perform analytics with Cloud Content to help us understand how our users are using our Services and Software to allow us to improve your Services and Software experience, provide recommendations to you, and customize your experience. Insights from Content Analytics may be used to inform our marketing to you, subject to your opt-out rights regarding our marketing.
  • Analyzing your cloud content and its characteristics using automated techniques or with human review, in the following circumstances:
    • Illegal and Abusive Cloud Content. Cloud Content may be automatically scanned to ensure we are not hosting illegal or abusive content, like Child Sexual Abuse Material. Human review may occur when your Cloud Content is flagged or reported as illegal or abusive.
    • Public and Shared Cloud Content. All public and shared Cloud Content is subject to review for intellectual property issues and safety issues (for example, violence and nudity). If you choose to share your Cloud Content with others using our Software and Services, we may automatically review this shared Cloud Content to flag abusive behavior (such as spam or phishing). When you make your Cloud Content publicly available, additional human review may occur.
  • Providing you with the Adobe Services and Software for which you have registered and any other products and services you have requested;
  • Analyzing your use and measuring effectiveness of our Services and Software to better understand how they are being used so we can improve them and engage and retain users;
  • Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required;
  • Analyzing your use and navigation of our Services and Software, your profile information, your interaction with our communications (excluding your content), to:
    • Detect and prevent fraudulent, deceptive, or, illegal activity, or misuse of our Services and Software;
    • Improve our Services and Software, and the user experience, subject to your opt-out and consent rights, including those described here;
    • Tailor and customize the Services and Software through marketing communications (learn more);
  • Analyzing your interactions with our customer support agents and sales representatives to improve our products and services, increase customer satisfaction and evaluate sales opportunities and sales performance;
  • Diagnosing problems in our Services and Software;
  • Conducting surveys and market research about our customers, their interests, the effectiveness of our marketing campaigns, and customer satisfaction (unless we need consent to undertake such surveys, in which case we will only do this with your permission);
  • Investigating and responding to any comments or complaints that you may send us;
  • Checking the validity of the sort code, account number, and card number you submit if you use a credit or debit card for payment, in order to prevent payment fraud or other illegal or deceptive payment practices (we use third parties for this see Does Adobe disclose my personal information to others? below);
  • Sharing account information registered under a business email address with employers for account migration purposes;
  • Combining with other data we may have about how you interacted with our products and services when logged out or logged in, in order to provide a more seamless experience, show you the most relevant content and services, and for marketing purposes, with your consent where required;
  • If we merge with or are acquired by another company, sell an Adobe website, app, or business unit, or if all or a substantial portion of our assets are acquired by another company, your information will likely be disclosed to the prospective purchaser, our advisers and any other prospective purchaser's advisers and will be one of the assets that is transferred to the new owner;
  • In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of information in connection with government agency requests, legal process or litigation).

Where we process your information based on legitimate interests, you can object to this processing in certain circumstances. In such cases, we will cease processing information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.

If legitimate interest is not an available legal basis in a particular jurisdiction, we will engage in the processing activities described above on a legal basis that is available in that particular jurisdiction.

• Where required, when you give Adobe your consent or otherwise consistent with your choices:
  • Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes;
  • Placing cookies and using similar technologies in our Services and Software and in email communications, in accordance with our Cookies Policy and the information provided to you when those technologies are used;
  • Accessing information stored on your device for the following operational uses:
    • Information relating to your use of, and engagement with, Services and Software related to crash reports in order to fix the underlying problem causing the crash;
    • Information which you allow us to receive through device-based settings (e.g., photos, location and camera) in order to provide certain functionality within our Services and Software;
  • Analyzing your use and navigation of the Services and Software or your content and its characteristics using automated techniques or human review in order to:
    • Detect and prevent fraudulent, deceptive, or illegal activity or misuse of the Services and Software;
    • Improve our services and the user experience, such as through the Adobe Product Improvement Program as described here;
    • Respond to your request (e.g., customer service).
  • Allowing you to participate in sweepstakes, contests, and similar promotions and to administer these activities.

On other occasions where we ask you for consent, we will use the information for the purposes which we explain at that time. Where we rely on consent to process information, you can withdraw your consent to such activities at any time.

• For legal reasons:
  • Responding to requests by government or law enforcement authorities conducting an investigation.
  • Using or disclosing information as reasonably necessary to detect, prevent, or otherwise address fraud, security, potential deceptive or illegal activities, misuse of Services and Software, or technical issues and software piracy (e.g., to confirm that software is genuine and properly licensed), helping to protect you as well as Adobe.

Where this processing and these disclosures are not strictly required by law, Adobe may rely on its legitimate interests, where available, and those of third parties described above.

Does Adobe disclose my personal information to others?

Disclosing to other Data Controllers

We will disclose your personal information within the Adobe family of companies for the purposes identified above (see a list of Adobe entities and our acquired companies).

We will also disclose your personal information with other third-party data controllers with your consent (where necessary) or to provide any product or service you have requested (e.g., third-party integrations). The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers. In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw. These parties may be joint controllers for this processing. More information is available here.

Third-party data controllers may also use Adobe products and services to collect and process your personal information. If you are using an email address that is associated with a business domain (e.g., yourname@businessname.com) to access Adobe's Services and Software, or if you were invited to use the Services and Software by a business, we may provide your personal information to that business.

Disclosing for Fraud Prevention, Safety and Security Purposes

We will disclose personal information to companies that help us run our business to detect, prevent, or otherwise address fraud, deception, illegal activity, misuse of Adobe Services and Software, and security or technical issues.

Additionally, we will disclose personal information to companies, organizations, government authorities, or individuals outside of Adobe if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to detect, prevent, or protect against such fraudulent, deceptive, or illegal activity, misuse of our Services and Software, or security or technical issues, or where it is reasonably necessary to protect from harm the rights, property or safety of Adobe and our employees, our users, children, or the public as required or permitted by law.

Disclosing to Data Processors

We will also disclose your personal information to companies that help us run our business by processing personal information on behalf of Adobe for the purposes identified above. Such companies (including those that may record or store communications) include providers of customer support services, chatbots, session replay partners who provide services which recreate a web or app session showing meaningful insight into a visitors experience, providers of analytics technologies that record and analyze your interaction with our websites to help us improve your experience, providers of artificial intelligence technologies that record and analyze your content or communications, payment processing services, fraud monitoring and prevention, detecting and preventing deceptive or illegal activity or misuse of our Services and Software, email, social media, and other marketing platforms and service providers, and hosting services. We require these companies to protect your personal information consistent with this Privacy Policy.

Other Information Disclosure

Adobe may also disclose your personal information:

• When you agree to the disclosure;
• When we have a good faith belief that we are required to provide information in response to a subpoena, court order, or other applicable law or legal process (learn more), or to respond to an emergency involving the danger of death or serious bodily harm;
• If we merge with or are acquired by another company, sell an Adobe website, app, or business unit, or if all or a substantial portion of our assets are acquired by another company, your information will likely be disclosed to the prospective purchaser, our advisers and any prospective purchaser's advisers and will be one of the assets that is transferred to the new owner.

Is my personal information displayed anywhere on Adobes websites or applications?

There are several places within Adobes Services and Software that allow you to post comments, upload pictures, participate in message boards or chats, engage with blogs, share technical information, or submit other content for others to see. Sometimes you can limit who can see what you share, but there are some places where what you share can be seen by the general public or other users of the service. Such information can appear in search engine results or through other publicly available platforms and can be crawled or searched by third parties. For example, when users post content on message boards, online chats, blogs, and Community Forums, the information posted by the user will become public. Some online content may remain accessible publicly even after Adobe fulfils a request to delete the posters personal information.

Please be careful when you share your personal information. Do not share anything you wouldnt want publicly known unless you are sure you are posting it within an app or website that allows you to control who sees what you post. Please note that when you post messages on certain user forums on our websites and app, your email address or name and/or profile photo may be included and displayed with your message. You can find more information about managing your public profile here. To remove content you have shared on our Services and Software, please use the same feature you used to share the content. If another user invites you to participate in shared viewing, editing, or commenting of content, you may be able to delete your contributions, but usually the user who invited you has full control. If you have questions or concerns about this, please contact us.

Is my personal information secure?

We work hard to protect your personal information. We employ administrative, technical, and physical security controls where appropriate, such as encryption, 2-step verification, and appropriate contractual confidentiality obligations for employees and contractors.

Where does Adobe store my personal information?

Your personal information and files are stored on Adobes servers and the servers of companies we engage to provide services to us.

Does Adobe transfer my personal information across national borders?

The main locations where we process your personal information are the US and India, but we also transfer personal information to all other countries in which Adobe or its affiliates, providers, and partners operate. We carry out these transfers in compliance with applicable laws for example, by putting data transfer agreements in place to help protect your personal information.

Adobe complies with the EU-U.S., UK Extension to the EU-U.S., and Swiss-U.S. Data Privacy Framework. To learn more, see our Cross Border Data Transfers page, or visit the U.S. Department of Commerces Data Privacy Framework website.

As set out above Adobe uses a limited number of third-party service providers to assist us in providing our services to our users and business customers. These third parties may access, process, or store personal data in the course of providing their services. Adobe maintains contracts with these third parties restricting their access, use and disclosure of personal data in compliance with our Data Privacy Framework obligations, including the onward transfer provisions, and Adobe remains liable if they fail to meet those obligations and Adobe is responsible for the event giving rise to the damage).

The information above applies to Adobe users who are consumers. More information is available for our business customers that want to learn more about Cross-border data transfers.

What rights do I have regarding my personal information and how can I exercise these rights?

When provided for by applicable law, you have the right to ask us for a copy of your personal information; to correct, delete or restrict (stop any active) processing of your personal information; and to obtain the personal information you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this information to another controller. You may be entitled to additional rights based on applicable data privacy laws in your jurisdiction.

In addition, you can object to the processing of your personal information in some circumstances (such as where we are using the information for direct marketing).

These rights may be limited, for example, if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or which we need to defend claims against us. In addition, Adobe websites recognize the Global Privacy Control available in some web browsers. If your browser is configured to send this signal, Adobe will opt you out of Adobes use of advertising cookies on that browser. You can learn more about Adobes advertising practices and your privacy choices here.

To exercise any of these rights (including deactivating your Adobe ID account), you can get in touch with us or our data protection officer using the details set out below. Additionally, many of our Services and Software allow you to edit your personal information by accessing the "my account," "my profile," or a similar feature of the service you are using. Likewise, you can delete files or photos you have stored in our Services and Software by logging in and using the deletion functions that are available.

If you have unresolved concerns, you have the right to report them to your local privacy regulator or data protection authority and, where applicable, you also have the right to lodge a complaint with Adobe Ireland's lead supervisory authority (the Irish Data Protection Commission) or Adobe KKs privacy regulator (the Personal Information Protection Commission).

When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional. For example, to register with Adobe, to create an Adobe ID, and to use some Adobe Services and Software, the provision of some information is mandatory: if relevant information is not provided, then we will not be able to administer an Adobe account to you, or provide you with the Services and Software requested. Other optional information, if not provided, may impact our ability to provide a personalized experience or tailored content or offerings.

What rights do I have in my location?

In addition to the rights above, see Location Specific Privacy Rights and Information Notice and the US Consumer Health Data Privacy Notice for more information.

Withdrawing consent or otherwise objecting to direct marketing

The Adobe family of companies (see list of Adobe entities and our acquired companies) and companies we hire to help market our Services and Software on our behalf may use your information to provide you with information and offers related to Adobe.

Where we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your information for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time by:

• Updating your preferences in your Adobe ID profile;
• Updating your preferences in your specific website or app accounts;
• Clicking the unsubscribe link at the bottom of our marketing emails;
• Contacting us using the details provided at the end of this privacy policy.

Click here for further information on your choices regarding our marketing practices.

How long does Adobe retain my information?

When you register for an account and create an Adobe ID, we process and keep most personal information we process on your behalf for as long as you are an active user of our Services and Software. We delete certain personal information we collect about you when we no longer have a business reason to retain it. Additionally, there is some personal information we need to retain even after you close your account to comply with business and legal requirements, such as personal information related to our contract and business transactions with you, which we retain for ten years after your last interaction with us.

Where we process personal information for marketing purposes or with your consent, we process the information until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a permanent record of the fact that you have asked us not to send you direct marketing or to process your information so that we can respect your request in the future.

Can children use Adobe websites and apps?

Certain products, including those listed below are available to children (individuals under the age of 13 or the equivalent age specified by law in your jurisdiction) but only under the direct supervision of an adult:

• Adobe Express, Creative Cloud, and Document Cloud apps are available to students, including children, for educational purposes under the supervision of school personnel. To provide these Student Services, Adobe collects student data on behalf of participating schools. For more information about how childrens data is handled in this context, see Adobes COPPA Notice for Student Services.
• Project Aqua is an app designed for parents and guardians to use with children. For more information about how childrens data is handled in this app, see Project Aqua Childrens Privacy Notice.

All other Adobe Services and Software are not intended for use by children and certain products specifically prohibit users who are under a certain age. If you do not meet applicable age requirements, please do not use those Services and Software. If you believe we have mistakenly or unintentionally collected personal information from a minor without appropriate permission or consent, please contact us using the privacy inquiry form (also found in the Contact section below) and we will take appropriate steps to respond to your request.

Will this privacy policy change?

Occasionally, we may update this privacy policy (or other documents in the Adobe Privacy Center) to allow Adobe to accommodate new technologies, industry practices, regulatory requirements or for other purposes. If we do, we will change the "last updated" date at the top of this policy and the revised policy will be posted to this page so that you are aware of the information we collect, how we use it, and under what circumstances we may disclose it. We encourage you to periodically review the Adobe Privacy Center and our Adobe Privacy Policy Version History page for the latest information on our privacy practices. Under certain circumstances (for example with certain material changes or where it is required by applicable privacy laws) we will provide notice to you of these changes and, where required by applicable law, we will obtain your consent. Notice may be by email to you, by posting a notice of such changes on our Services and Software, or by other means consistent with applicable law.

Who can I contact with questions or concerns?

If you have a privacy question, concern, or request, please fill out a privacy inquiry form.

If you are outside North America, you can also get in touch with Adobe Ireland's data protection officer at DPO@Adobe.com or by postal mail at 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland.

For practices that are covered by our PRP Certification, if you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

If you believe Adobe maintains your personal data in one of the services within the scope of our Data Privacy Framework certification, you may direct any inquiries or complaints concerning our Data Privacy Framework compliance by filling in our privacy inquiry form. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://www.ana.net/content/show/id/accountability-dpf-consumers. If neither Adobe nor our dispute resolution provider resolves your complaint, you may have the possibility to engage in binding arbitration through the Data Privacy Framework Panel. For more information on this option, please see Annex I of the EU-U.S. Data Privacy Framework Principles.

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