Safari Results Today. Preparation For Chrome Tomorrow.
Skip to Content
Solutions
Sellers
Solutions
Sellers
Current cookieless environment
- More than 40% of publisher inventory is cookieless today.
- Publishers are paid half for cookieless inventory compared to cookied inventory.
- Datonics enables advertisers to reach these 40% of users with 1:1 audience targeting.
- Resulting in a boost in scale, conversions and ROI.
- Explore the untapped cookieless frontier.
- Safari results today. Preparation for Chrome tomorrow.
Distributed Identity
We utilize an in house award winning identity technology fueled by first party bidding data on 80k+ publisher sites. This ID graph is dynamically matched to IP addresses, hashed emails, mobile ad IDs and cookies on four different levels - household, person, device and browser.
OUR PARTNERS
Getting ahead of the cookie crumble
Cookieless Audience Targeting is under limited release for current Datonics and Intent IQ clients.
Schedule a consultation to learn more about how to set up a cookieless targeting campaign.
![[Datonics]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1740964975171-ILPBT8075URC8KULUGZX/Datonics+2025+Logo+-+Eco.png?format=1500w){kind=link}
![[]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/35ae5331-4db8-4d58-918e-d62944af609d/Slide+BG+-+transparent_min.png){kind=link}
![[Cookieless%2BTargeting%2BGuide%2BCover%2B01.png]](https://static1.squarespace.com/static/6732a6c091d6d063e0cdddaf/t/675436b53e69df2186996a88/1733572284537/Cookieless%2BTargeting%2BGuide%2BCover%2B01.png){kind=link}
![[Cookieless%2BTargeting%2BGuide%2BCover%2B02.png]](https://static1.squarespace.com/static/6732a6c091d6d063e0cdddaf/t/675436b511a73228edce5c9d/1733572285509/Cookieless%2BTargeting%2BGuide%2BCover%2B02.png){kind=link}
![[]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/db44a32c-20f0-48ad-a1b6-39c50728589d/Distributed%2BIdentity.png){kind=link}
![[2_The-Trade-Desk-Logo_white.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1731467933925-546RA8H9PWZPEFSMFY1V/2_The-Trade-Desk-Logo_white.png){kind=link}
![[3_Xandr-Logo_white.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1731467933976-HIED1RW7CHI9ZUUKB1TX/3_Xandr-Logo_white.png){kind=link}
![[4_Basis-Logo_white.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1731467934961-PNGYT86RFMN8N4TFK20Y/4_Basis-Logo_white.png){kind=link}
![[Equativ2.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1762476441500-XQ0ZDB50F5S5EEUHK4IQ/Equativ2.png){kind=link}
![[hero_Google+DV360.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1731467935819-J6FXO6WEI648MQEZR7XE/hero_Google%2BDV360.png){kind=link}
![[logo_Transunion.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1731467935924-LHJWL4P3CBNPG7DP0AID/logo_Transunion.png){kind=link}
![[Logo_white_Simplifi_2026.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1785460591329-FN04FLNGXYRJYEFTU8FX/Logo_white_Simplifi_2026.png){kind=link}
![[Logo_white_yahoo.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1731467936844-S3VB7K26RG5B58G84RR3/Logo_white_yahoo.png){kind=link}
![[Madhive+Logo.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1731467937845-2MTCRONPE76JM309CF4G/Madhive%2BLogo.png){kind=link}
![[Nexxen.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1731467937754-YHCRNYMM7ZOU4KMFHRXN/Nexxen.png){kind=link}
![[Intent IQ .png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1732676191226-7BWMHOWTIMW1Y004TZ5E/Intent+IQ+.png){kind=link}
![[Meta.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1732676192280-GN5SB18Z1HFWVJPZFXBS/Meta.png){kind=link}
![[Vistar.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1732676193225-507KZOJ7WJLCBK2PGTFB/Vistar.png){kind=link}
![[Shopify.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1732706169391-CFEYW9P7WFPWI4N1HEUT/Shopify.png){kind=link}
![[PubMatic.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1732706169725-BQYJT41MUUSLKXLDXLDQ/PubMatic.png){kind=link}
![[Neustar.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1732706176142-JALTSY8S7OMECJL2LOWJ/Neustar.png){kind=link}
![[Atedra.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1732706177486-UTO9AQOWF8YQO3VIK6AR/Atedra.png){kind=link}
![[Groundtruth.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1740791468674-9W33NOSFEWE3RCCLZ2KJ/Groundtruth.png){kind=link}
![[Cadent Logo.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1758761876175-Z78NUPISG9VWR8V5ID8C/Cadent+Logo.png){kind=link}
![[OpenX Logo.png]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/1758761876249-MASP2A5UJJM5OM6MLCQ5/OpenX+Logo.png){kind=link}
![[]](https://images.squarespace-cdn.com/content/v1/6732a6c091d6d063e0cdddaf/f15419ca-2611-4470-9a3c-0905f34bd829/Datonics%2BIntent%2BIQ%2BLogos.png){kind=link}
A breakthrough in Cookieless Audience targeting
- Addressable 1:1 targeting cookieless users
- Pinpoint accuracy with massive scale that contextual targeting cannot achieve
- Distributed identity technology
- Attribution for cookieless conversions
Being First Counts.
Over a decade ago, Datonics pioneered the programmatic path.
Today, we continue to innovate and enable thousands of companies to succeed with our wiped-class data solutions.
You're in good company.