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Customer Segmentation Tool - Indicative Skip to content

Indicative is now mParticle Analytics.

Segmentation Tool

Ask, answer, and act on the most important questions about your customers and their behavior.

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Total Count of Events and Users who Performed

Toggle your Segmentation mode in order to compare event level data with user level data.

  • Analyze the total number of times a particular event was performed.
  • Identify the number of users who performed a particular event.
  • Use custom calculations to add, subtract, multiply or divide 2 query rows. Measure event counts per user, percentages towards a total sum, and more!
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Fine Tune your Insights

Modify your analysis with Indicatives wide selection of visualization settings.

  • Identify high-level event aggregates and patterns, and then get granular in query building by adding unlimited filters, breakouts, or event chains.
  • Use the Trends feature to compare analysis to the previous interval. Compare absolute event counts or percent change.
  • Choose the best way to display and interact with your data. Indicative offers visualizations such as Line, Bar, Table, Metrics, Map and much more!
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Contextualize your Analysis

Keep the data model top of mind while exploring and building analyses.

  • View a breakdown of all event and user properties associated with a particular event by accessing the Properties Explorer.
  • Explore your data model while building analysis through viewing the Query Builder and Data Dictionary side-by-side.
  • Add comments and notes queries that help your teammates connect business context to your analyses. 
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Check out our other powerful features.

cohort-analysis [cohort-analysis]

Cohort Analysis

Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.

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Explore an individual users full journey and session activity to discover core behaviors and create highly personalized segments.

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Save your Indicative analyses to a Dashboard, or as a Bookmark, and share them with your colleagues.

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Visualize and optimize conversion and retention with Indicative's unique Multipath Funnel.

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Uncover new ways to leverage your customer data.
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Uncover new ways to leverage your customer data.
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