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Irish shoppers take 37 minutes to do the 'big shop', new research shows

While the average shop takes 37 minutes, research has found that Aldi shoppers are the quickest

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Research shows that Aldi shoppers are doing their full weekly shop in less than an hour (stock)

New research has revealed that Irish shoppers spend an average of 37 minutes doing their "big shop" every week.

The research, conducted by Bounce Insights on behalf of Aldi Ireland, surveyed more than 1,000 people; to find out how much time parents are spending on their shopping during the busy back-to-school period.

While the average shop takes 37 minutes, the research found that Aldi shoppers are the quickest, with nearly 80 per cent completing their main shop in 45 minutes or less. Including travel time, the research shows that Aldi shoppers are doing their full weekly shop in less than an hour, which can be a game changer for busy parents during the back-to-school season.

Parents believe shopping during term time is more expensive (43 per cent), more complicated (30 per cent), takes longer (34 per cent) and is more stressful (32 per cent) than shopping outside of school terms.

In addition, almost 90 per cent of parents (89 per cent) say they need to make special top-up trips for school lunchbox items throughout the week, making a quick and efficient shopping experience even more important for busy parents and households.

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Shoppers place a high importance on value for money and product quality (stock)(Image: Getty Images)

Shopping frustrations

When it comes to the shopping experience, the research found that the most common irritations are long checkout queues (37 per cent), products out of stock (38 per cent) and stores being too crowded (22 per cent). Aldi shoppers reported on average a smoother, less stressful shopping experience, with significantly less of these frustrations.

What shoppers want

Shoppers place a high importance on value for money and product quality, with these referenced as even more of a priority among the Aldi shopping cohort.

41 per cent of Aldi shoppers prioritise product quality, notably higher than the average (34 per cent), while 70 per cent of Aldi shoppers rank value for money as one the top three most important factors when deciding where to complete their main grocery shop, compared to 59 per cent of shoppers overall.

The research also revealed that 41 per cent of shoppers enjoy discovering new products, which jumps to 45 per cent for Aldi shoppers, where the middle aisle continues to be a huge draw for households and families.

[An Aldi supermarket]

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Aldi supermarket(Image: Reach)

Top tips

Aldi has shared its tips for shopping in store this back-to-school season:

• Make a list before you go: For busy parents, meal planning and shopping lists can make a huge difference in making sure you pick up everything you need for lunchboxes and dinners. Having a list prepared not only means you can shop quickly and efficiently, but it also cuts down on food waste by ensuring you dont buy things you dont need.
• Dont shop hungry: Shopping on an empty stomach can lead to unintended impulse buys so make sure to have a snack before doing your weekly or top-up shops!
• Shop in off-peak times: Mornings and evenings can be great times to beat the crowds. Aldi stores are open from 8am-10pm (9am-9pm on Sundays) so shopping between 8am-10am and 7pm-10pm can often be quieter shopping times, especially for the all-important top-up shops!
• Watch out for special offers in store: Whether its weekly special offers on meat, fresh fruit and vegetables, special seasonal promotions, Aldis Too Good To Go 3 surprise bags, or marked-down prices on food approaching its best before date, shoppers can find great bargains and savings across stores.
• Return your DRS bottles and cans before you shop: Returning your empty bottles and cans containers while doing your big shop not only cuts down on multiple trips, but the vouchers received for returned items can then be immediately put against your shopping bill or added to your savings card.

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