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Captify, part of Verve, enables brands to understand, activate and measure real-time intent across the entire consumer journey, thanks to its proprietary search intent dataset. Leveraging over 15 years of machine learning expertise, Captifys AI technology ingests over one billion daily search events from open-web publishers and LLMs, transforming search signals into actionable audiences. Captifys exclusive, first-party search intent data fuels pre-campaign strategy and audience development, multi-channel activation across quality and brand-safe inventory, and unique measurement and insights for the worlds biggest brands.
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As people start ticking off items on their school- and uni-related to-do lists, brands are preparing for the annual Back to School shopping season. Captify's Jane Wolfson shares her thoughts with A1 Retail Magazine on how Back to School and Back to Uni audiences have evolved into two distinct journeys and how this is shifting priorities across different retail categories. Read more: https://lnkd.in/eA54gCQW #SearchIntent #OpenInternet #SearchTrends #Advertising #AdTech #BackToSchool #Retail #Shopping
Have you got your ISO 12312-2 eclipse glasses ready for tomorrow night? The last event of this kind in the UK was in 1999, and the next isnt expected until 2090. Yet it seems many people across the UK left their solar eclipse preparations until the last minute. Search interest surged by 570% over the weekend, driven by travel planning, the best viewing locations and safe-viewing guidance. Talk to us if you want to know what your audience is interested in right now! #SearchIntent #OpenInternet #SearchTrends #Advertising #AdTech #SolarEclipse
When is the best time to launch your Back to School campaigns? While the summer holidays are in full swing, our search intent data shows that UK parents are finalising their school-related shopping lists right now, weeks before children head back to class. In fact, lunchboxes, uniforms and school essentials are driving very strong interest among UK shoppers in August, with FMCG and fashion brands gaining search momentum. Read more: https://lnkd.in/e9zTVqvf #SearchIntent #OpenInternet #SearchTrends #BackToSchool #FMCG #Fashion #Shopping #Advertising #AdTech
The most recent Captify Australia camera-roll, LinkedIn approved version! Want to know who is the dark horse of darts? Hit up our team for a catch-up at Flight Club. au@captify.au Megan McElderry Mary Jo Surek Brandon Louis Joel James Lakeland Napasuda Pimthepa Feby Bestari Kate Bartels Rachel B. Liam Sharan Akash Ogra
While people are multi-screening across countless platforms and sites, major cultural moments remain one of the few experiences capable of bringing them together. The key takeaway from this summer of sport is that audiences have moved from watching culture unfold to actively participating in it. They search, plan, compare, purchase and share in real time, creating one of the clearest signals available to marketers: search intent. In The Subthread, Captify's Emma Welch explains why understanding what people search for can be a powerful indicator of what theyre likely to do next. Read more: https://lnkd.in/eTEWgghA #SearchIntent #OpenInternet #SearchTrends #Advertising #AdTech
It's been a busy couple of weeks for UK cinema-lovers, with major premieres happening across summer. The new Spider-Man: Brand New Day dominates franchise search with an 84% share of search during the first week of release. That momentum carries through to star search. Tom Holland (49%) and Zendaya (39%) lead overall interest, reflecting their roles in both Spider-Man and The Odyssey. At the same time, looking at relative audience index, Sadie Sink leads at 1.63x, as her X-Men crossover role is pulling active curiosity directly into the film. Reach out to us if you want to know what your audiences are interested in this week! #SearchIntent #OpenInternet #SearchTrends #Advertising #AdTech #SpiderMan #BrandNewDay
10 days in, and BFI IMAX is already sold out until the 10th of September for Nolan's The Odyssey. On the open internet, the film is the #2 most-searched Nolan movie in the UK, behind Interstellar and ahead of Oppenheimer and Dunkirk. Among the star cast, Matt Damon and Zendaya are driving the most interest from film fans, with Zendaya holding the largest share of search (33%) among audiences searching for The Odyssey. Want to know what other cultural moments are driving people's interest this week? Talk to us. #SearchIntent #OpenInternet #SearchTrends #Advertising #AdTech #TheOdyssey #Nolan
The 2026 World Cup has definitely become one of the years biggest periods of search interest in the UK. With intent levels around the tournament remaining 14.5x higher than before the tournament, the search activity around the England vs Mexico match was 40x above pre-World Cup levels. Captify's Emma Welch shared her insights into what cultural events like this mean for advertisers in the story by Advanced Television: https://lnkd.in/eBwnNBWs #SearchIntent #OpenInternet #SearchTrends #WorldCup #Football #Advertising #AdTech
While UK football fans are taking a well-deserved break before the Premier League begins, we are revisiting the most memorable moments of the 2026 World Cup. From the Tartan Army to the half-time show at the final, as well as the biggest popularity and sponsorship wins, check the tournament recap and talk to us if you want to learn more. #SearchIntent #OpenInternet #SearchTrends #WorldCup #Football #Advertising #AdTech
Between 75% and 85% of AI-influenced consumer journeys move to the open web within two weeks. For categories such as mobile in tech and accommodation in travel, that window often shrinks to 48 hours. Captify's Sam Coates spoke to ExchangeWire about what UK consumers' interactions with LLMs mean for brand preference and how the findings from our recent 'Prompt to Purchase' report can inform effective advertising strategies. Read more: https://lnkd.in/e_s3NGfn #SearchIntent #OpenInternet #SearchTrends #AI #LLM #Advertising #AdTech
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