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Dan Contento
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Brooklyn, New York, United States
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2K followers
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Dan Contento shared thisSuper proud to formally release YMax.ai today. It gives advertisers and partners what they've been asking for: page-level transparency into where their ads will appear, combined with stronger performance and outcomes.Dan Contento shared thisAdvertisers have been asking for two things for years: real transparency into where their media runs, and creative that actually performs in those environments. Today we're proud to share the continued expansion of YMax.ai, the platform our team has built to give advertisers URL-level transparency, exclusive high-intent inventory, and creative that adapts to every moment. Campaigns already running on YMax.ai for leading consumer, sports, and entertainment brands have driven results like +129% CTR and 87% viewability, with creative that adapts in real time to each impression. Huge credit to our Yieldmo team that built it, and continues to innovate on top of it. More to momentum to come. Full story in the comments. #AdTech #ContextualAdvertising #OpenWeb #AI #YMax
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Dan Contento shared thisI'm looking forward to seeing everyone down in Miami, and Id love to share how Yieldmo is helping partners navigate whats next! Weve got a few fun events lined up during the week, including Digital Fight Club, our executive reception at Nobu, and Unplugged Collectives Strangers No More. Happy to extend an invite! #DigitalAdvertising hashtag #POSSIBLE2026 hashtag #YieldmoEvents
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Dan Contento reposted thisDan Contento reposted thisWe are enormously proud of the platform we are building (Ymax.ai) and the business we are building at the intersection of Sports and Retail Media. Anyone who knows us knows we have built our sports capabilities around Caitlin Clark as the aspirational athlete, so, to sign her team is amazing validation: https://lnkd.in/g2n3Hjgb YieldmoPacers Sports & Entertainment Launches Fieldhouse Media Network, Delivering First-Of-Its-Kind Global Media Channel for Partners | Indiana PacersPacers Sports & Entertainment Launches Fieldhouse Media Network, Delivering First-Of-Its-Kind Global Media Channel for Partners | Indiana Pacers
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Dan Contento reposted thisDan Contento reposted thisFor more than a decade, Terence Kawaja, founder and CEO of LUMA Partners, has been the ad industrys unofficial cartographer, mapping its chaos through the Lumascape. Last month, he introduced the new AI LUMAscape, despite his promise to never release one, and LinkedIn was ecstatic. In a candid conversation, Kawaja explains why the AI Lumascape took four and a half grueling months to build, how AI is ushering in what he calls advertisings fifth wave and why most logos on the map are destined to disappear.LUMA Partners Terence Kawaja on the new AI LUMAscape and why the tech will accelerate adland consolidation | The CurrentLUMA Partners Terence Kawaja on the new AI LUMAscape and why the tech will accelerate adland consolidation | The Current
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Dan Contento reposted thisDan Contento reposted thisSports properties talk about fan data, but what they really have is insight into a small sliver of their Fanbases. Scale and meaningful revenue growth also sits with the millions of fans they dont currently have a direct line of sight into. That gap matters more than ever. With valuations rising and investors, partners, and fans expecting real returns, the pressure on teams and leagues to create new revenue engines is only increasing. Yieldmos work with major sports franchises, leagues and some of the most important properties in the business like Fanatics and Converge Sports by Deloitte, is focused on taking the 1P data they do have, extending its value, and unlocking access to the far larger universe of fans they have never been able to reach. Check out my article in Advertising Week https://bit.ly/49RagVUaSports Will Win Big with the Retail Media Network PlaybookSports Will Win Big with the Retail Media Network Playbook
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Dan Contento shared thisLooking forward to this MediaPost Data & Programmatic Summit. Message me if you'll be there and would like to meet up.
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Dan Contento reposted thisDan Contento reposted thisAnyone with an engineer and access to an LLM can churn out a contextual ad system in two weeks. But thats not enough. In his latest byline for Advertising Week, our Chief Commercial Officer Dan Contento lays out six foundational pillars every contextual ad system must meet to be truly effectivespanning relevance, brand alignment, aesthetics, and performance. Its a timely perspective on what it will take for contextual to evolve from a fallback plan to a forward-looking strategy. Read the full article on Advertising Week: https://bit.ly/4mi6d7V #AdTech #ContextualAdvertising #DigitalMedia6 Pillars that Should Define a Contextual Ad System6 Pillars that Should Define a Contextual Ad System
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Dan Contento shared thisLook forward to seeing folks in Cannes next weekDan Contento shared thisMeet the Yieldmo team heading to the Croisette! Well be on the ground all week connecting with industry leaders, sharing bold ideas, and exploring whats next for advertising. Want to chat 1:1? Book a meeting with us here: https://lnkd.in/eNtsgjR3 Lets make this Cannes unforgettable. #CannesLions #AdTech #MarketingInnovation
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Dan Contento shared thisI'm deeply grateful to my fellow Yieldmates and Michael Yavonditte for their support and trust. Looking forward to this exciting opportunity to drive our commercial strategy to the benefit of our customers and stakeholders. My 12 year journey continues...Lets Go!Dan Contento shared thisExciting news from the Yieldmo team Were thrilled to welcome Eddie Ishak as Senior Vice President, Experience Design and Development, bringing his expertise to elevate our digital advertising experiences with AI. Meanwhile, were celebrating Dan Contentos promotion to Chief Commercial Officer. These leadership enhancements are pivotal as we continue to innovate and drive superior advertising outcomes. The full press release can be found in the comments #Leadership #Innovation #DigitalAdvertising #AI
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Dan Contento liked thisDan Contento liked thisExcited to share that I've joined DIRECTV as Director of Business Development... though technically, I'm on week 6. Oops ! In this role, I'll be working alongside an incredible team of talented and badass women focused on the agreements and negotiations that help maximize the products, inventory, and capabilities DIRECTV brings to market. Many thanks to Lauren Lynn and Paul DiGiacomo for this opportunity! While it was truly bittersweet to leave my Beeswax (now Buyer Cloud) team, I'm excited for this next chapter. I'm incredibly grateful for the opportunity to have worked alongside such a talented group of people over the past four years and learn from some of the smartest minds in our industry!
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Dan Contento liked thisDan Contento liked thisIm thrilled to share that I'm expanding my role to lead Taboolas US Sales & Account Management team, covering Large Customer, Midmarket, Agency Development. Helping drive Taboolas renaissance by launching the Realize platform and positioning our team for its third decade has been an incredible ride over the last 1.5 years. Huge shoutout to: Our US Team: For setting the bar every single day, especially my leadership team: Ben Nichols, Maude-Isabel Laferriere, Ryan Shilling, Chris Murphy. Our Partners: For driving this transformation alongside us. Our Leadership: Krishan Bhatia, Eldad Maniv, Lana Saad, and Cait R.. Thank you for the unwavering support. Were just getting started. Onwards!
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Dan Contento liked thisDan Contento liked thisIm excited to introduce padevien. After nearly 15 years working alongside media companies, I realized they dont have a data problem; they have a decision clarity problem. Revenue teams have more data than ever across SSPs, ad servers, exchanges, wrappers, and analytics platforms, yet theyre still left asking: What changed? Why did it happen? What should we do next? padevien provides Independent Decision Clarity by connecting signals across the monetization ecosystem to explain revenue changes, uncover opportunities, and help publishers make faster, more confident decisions. Were starting with programmatic and looking to partner with a select group of CTV, web, and mobile app publishers as launch partners. If youre interested in learning more or exploring a launch partnership, Id love to connect. #AdTech #ProgrammaticAdvertising #DigitalPublishing #PublisherMonetization #CTV
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Dan Contento liked thisWe're thrilled to welcome Stacey Stewart as Head of Investment & Activation at Noble People. Stacey brings more than 15 years of media leadership experience and most recently served as Chief Marketplace Officer at Universal McCann, where she oversaw more than $8 billion in media investments across 45+ global clients. We're excited to have her leadership and expertise on board as we continue helping our clients achieve bold, business-driving results. Welcome to the team, Stacey!Dan Contento liked thisI am excited to share that I have joined Noble People as Head of Investment & Activation. After years on the holding company side, a chapter in consulting reminded me what I love most about this business. I was ready for something different, a place where creativity and media strategy live in the same room. Noble People is exactly that: a nimble, client-first team that genuinely believes bold ideas and smart investment belong together. I couldn't be more excited to be part of it. Grateful to Greg March, Lindsay Lustberg, Ben Hurst, and the Noble team for bringing me in and trusting me with this role. Looking forward to getting to work.
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Dan Contento liked thisDan Contento liked thisNew chapter. Thrilled to be joining Adobe as Principal, Corporate Strategic Partnerships. The creative industry is having a moment. Generative and agentic AI haven't just added new tools they've changed what's possible. Adobe's bet is that the companies who win will be the ones who can move fast and be trusted. Hard to argue with that. I'll primarily be focused on Firefly Foundry, which is Adobe's platform for building proprietary AI models trained on your own IP think bespoke, commercially safe, production-ready models built around a brand or franchise rather than the open internet. Plenty to figure out, plenty of hats to wear. But I'm energized by the people, the product, and the moment.
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Dan Contento liked thisOur VP of Inventory Partnerships and Operations, Anthony Campanella, MBA, joined In the Vicinity this week to chat with Tim Hanlon. Listen to the full episode here https://lnkd.in/e-NuWzfFDan Contento liked thisMadhive's Anthony Campanella, MBA joins Tim Hanlon this week on In the Vicinity! The duo look at what the World Cup reveals about the future of local sports advertising and why every broadcaster should be paying attention. Catch an excerpt below and listen to the full episode at the link in the comments
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Dan Contento liked thisDan Contento liked thisAs I settle in for the nearly three-hour ride home, Im reflecting on todays announcement that Ive been promoted to Senior Director, Learning & Development at PubMatic! The past three years have stretched me in ways I did not expect. They have included early mornings, late nights, hard decisions, long commutes, and a lot of learning along the way. Im proud of what my team and I have built through PubMatic University, our global learning programs, sales and leadership enablement, platform transformation, and our growing work in AI adoption. I used to think strong L&D work had to look polished and complete. Now I believe the best work is often pragmatic, adaptable, and built close to the business. Sometimes that means a full curriculum. Sometimes it means moving quickly, testing, learning, and adjusting. Im not perfect, and the work is never finished. But I care deeply about building programs, tools, and experiences that help people do their jobs better, grow their confidence, and succeed as the business changes around them. Im grateful to Lorrie Dougherty for her trust, advocacy, and recognition, and to every teammate and partner who has helped bring this work to life. This promotion means a lot to me. Not because the work suddenly changes, but because it recognizes the scope, effort, and responsibility behind it. Tonight, Im heading home tired, grateful, and officially a Senior Director.
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Dan Contento liked thisDan Contento liked thisI am excited to share that I've joined Access Intelligence as VP, AdTech/Cable. I will be leading strategy and growth for three brands: AdExchanger, Cablefax, and Cynopsis. These brands sit at the center of the most dynamic conversations in our industry: programmatic advertising and ad tech, retail media, cable, broadband, and the ongoing evolution of streaming/CTV. The convergence of screens, content experiences and commerce is happening in real time and these brands are well positioned to tell that story. I'm stepping in to drive revenue across the portfolio (Events, Media, Custom, Video) and lead a talented cross-functional team. Huge thank you to Heather Farley Jennifer Schwartz Macy Fecto Afiya Watson, MS and Dave Colford for the trust and the opportunity. I'm energized to get to work. If you are part of these communities please reach out to connect. #B2BMedia #AdTech #Cable #Streaming #NewRole
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