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Hits Radio DJ and Celebrity Big Brother co-host Will Best is chatty and multitasking like a pro when new catches up with him, walking his dog Sandwich in the park as we talk. Will, 40, has become known in recent years as one of the faces of ITV s revived Big Brother, alongside his old pal AJ Odudu.
The Londoner, who got engaged to his stylist girlfriend Tobi Rose last year after more than a decade together, is also backing a Holiday Inn Express campaign to provide gig-goers with care packages for the day after the night before. Here, he talks to OK! about his friendship with AJ, gives his take on Chris Hughes and JoJo Siwa as their romance hots up, and reveals how hes mellowed over time
Hi Will! How are things with you?
Great. Im enjoying my weekends. I do Hits Radio [breakfast show] with Fleur East and the comedian James Barr I used to do the weekend show but now, doing the daily show, I have my weekends back. Its lovely to have that Friday feeling.
Are the early morning starts difficult?
I get up at 5am, so it could be worse. I still live my life, but Ive taken to asking mates to meet for dinner at 6.30pm. I have such a laugh on the show, it doesnt feel like work. We had Will Smith in the studio the other day. I ended up rapping at him he kept repeating the word Tragic while I did. It might have been a compliment!
Co-hosting Celebrity Big Brother must be quite the ride
It doesnt quite feel real. The last series had everything drama, controversy Me and AJ had to throw Mickey Rourke into the house, then out when he got the boot a week later. Thats some nice symmetry.
Name one of your favourite housemates?
Louis Walsh. He had that brilliant mix of knowing how to give everything in a reality format while also not knowing what the hell was going on at any given moment. Other housemates later told me hed have a big argument, then go, Wow, that was great TV. He thought he was producing it!
Everyones talking about JoJo Siwa and Chris Hughes. What do you make of their relationship?
When their relationship was unfolding in CBB, I was thinking, OK, its obviously platonic. But the relationship theyve since developed is beautiful they seem to have clearly found a soulmate in each other.
What about AJ? Shes engaged now
Yeah, Im so happy for her. Shes living her best life.
You were already friends before hosting Big Brother, werent you?
We were thats why we were so lucky to get the hosting gig together. Were both massive Big Brother fans, so we get to chat about it on the telly. You couldnt ask for a better friend than AJ. She gives great advice, shes super loyal and such a laugh.
And youre good friends with Maya Jama too, arent you?
I am, although shes the busiest person in Britain so I dont see her as often as Id like. Ive been watching Love Island. My fiance loves it too so much drama. Maya and I used to work together on so many things. She and AJ are also super-close. The three of us did the show Release The Hounds in Lithuania years ago. It was terrifying. Poor old Maya was terrible at outrunning those dogs she totally sacrificed herself for charity. What a trouper.
You are also engaged. Do you have any plans to tie the knot?
It sounds like such a clich, but were both so busy the thought of organising a wedding just seems I cant imagine ever having the time. But well get round to it, for sure.
Youve had an interesting career so far meeting a variety of celebs who would you say stands out?
So many. My first big interview was with Britney Spears. I once went fishing with Dappy from N-Dubz at this carp lake in Oxfordshire, full of posh people standing around in tweeds. Its all about being quiet, not to scare the carp away. Dappy arrives and starts shouting, No, mate wrong place. Look at these idiots! He took us to a deserted corner of the lake, said, This is where they are, and hauled out three fish in five minutes. The professional carp-fishers were aghast.
Tell us about Fresh Or Fried, the campaign with Holiday Inn Express, part of IHG Hotels & Resorts that youre involved in
Music and gigging has always been a huge part of my life and this summer feels epic for upcoming bands and big stars. So Holiday Inn Express has created care packages for gig-goers which are a lifesaver, tailored to the two types of gig-goers. Youre either someone like me, who prioritises feeling fresh you go to gigs but get proper sleep, feel rested, have a fresh breakfast or you go more hell for leather and worry about how youre feeling the next day probably a bit fried. They have a fresh package with lavender oil, earplugs, mouth tape to help you into a deep sleep. In the fried package its all about the rehydration salts and under-eye patches.
Do you think you have mellowed as youve matured?
Well, because I have to get up at stupid oclock for my radio show, Ill go to gigs and have a dance, but may leave before the encore. But Im not alone apparently 39% of Gen Z will leave before the encore. In a way, I am actually young and hip.
Youre 40 now are we allowed to talk about this?
You can, but I dont think anyone will believe you. Look, Im definitely more sensible as Ive got older. Ive developed a more caring relationship with Tomorrow Will. I used to hate that guy and he never got a moments thought. Until pretty recently, Id enjoy the encore, then the after-party. Id treat late nights like a sport and want to be as match-fit as possible. But, fear not, Wild Will still comes out occasionally
The Fresh Or Fried campaign with Hollday Express, part of IHG Hotels & Resorts is running until 24 September, with boxes available (while stocks last) at selected properties across the UK and Ireland or at hiexfreshfried.com. Find out more at ihg.com/holidayinnexpress/freshorfried
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