Levi's Holly Willoughby-approved jeans are 50% off for a limited time

The timeless denim jeans Holly Willoughby has been wearing on repeat are currently reduced from 100 to 50, but only for a limited time

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Grace Salmon Lifestyle Content Creator

14:40, 17 Aug 2026Updated 15:39, 18 Aug 2026

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[Holly Willoughby]

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Levi's has slashed the price of its Holly Willoughby-loved jeans(Image: Instagram @hollywilloughby)

Finding the perfect pair of jeans isn't always easy, which is why a curve-friendly update on a classic is always worth knowing about. Levi's iconic 501s have been reworked as part of the brand's Curve range, designed specifically to fit and flatter women's curves while keeping the cool, vintage-style straight-leg silhouette.

And the best part? The 501 Curve Lightweight Jeans are currently half price, reduced from 100 to 50 for a limited time, making now the perfect time to snap up a pair. Holly Willoughby is already a fan of the Curve 501s, having worn them on her Instagram the other day, and seemingly the same pair on the most recent episode of her new YouTube series.

The Lightweight version on sale offers the timeless look of the 501 in a lighter fabric, making them a perfect choice for summer and transitional weather.

[Levi's jeans]

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The Curve jeans are now 50 down from 100(Image: Levi's)

Pair the jeans with a simple T-shirt and trainers now, then swap in a chunky knit and biker boots as temperatures cool down. Designed with women's curves specifically in mind, they're a versatile wardrobe staple that avoids the annoying waistband gap. Plus, at 50% off, this is a pair you can keep in your wardrobe for years to come.

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Looking for more Holly-approved buys? Holly wore Apricots Light Pink Cotton Ruffle Tie Top on the debut episode of her new series. This pretty blouse the perfect choice for the current heatwave thanks to its lightweight, breezy material. The blouse is also currently a bargain, with New Look slashing it from 27 to just 15 in its ongoing summer sale, making now the perfect time to get your hands on it.

This year Holly also launched an Instagram series titled "Stories from my wardrobe", where she highlights one of her favourite brands and all the pieces she loves from said brand. One of her recent posts is focused on Rixo, the female-founded UK label known for vintage-inspired pieces full of colour and print. And we've found where to shop for one of Holly's favourite midi dresses. The exact piece is the Maura printed satin midi dress, currently priced at 177 on the Net-a-Porter site.

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