This Morning watchers rush to bag Nadine Baggott's 10 best beauty buys under 10

This Morning beauty expert Nadine Baggott is sharing ten bargain beauty finds, each under 10

Money

Zoe Cripps Head of beauty, fashion and shopping

09:54, 21 Apr 2026

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[Nadine's 10 top beauty picks all come in at under 10 each]

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Nadine's 10 top beauty picks all come in at under 10 each(Image: ITV)

Few people on TV know more about beauty than Nadine Baggott, so when the This Morning expert took to her socials following her ITV appearance to share ten beauty finds that each cost less than a tenner, we got our notepads out.

"From chats about dupes to savvy shopping tips, including high street stores and checking out cult buys and big brands today with Cat and Ben," she captions the Reel, recapping the items she showed on her morning segment. Nadine's list includes gems from Monday haircare, Superdrug's own brand and Aveeno - proving you don't have to spend a fortune to stock up on beauty products this payday week.

So, as This Morning watchers race to add the buys to their baskets before they sell out, here are the highlights of what Nadine recommends...

Illiyoon Ceramide Ato Lotion

Shop it for 9.99

A great K-beauty option for sensitive or easily dehydrated skin, this ceramide-rich lotion focuses on strengthening the skin barrier while delivering long-lasting hydration.

Makeup Revolution Bright Light Bronzing Drops

Shop it for 9.99

[Nadine's list includes buys from Q+A and Neutrogena]

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Nadine's list includes buys from Q+A and Neutrogena(Image: Instagram / Nadine Baggott)

The lightweight formula blends into skin or mixes into moisturiser or foundation, giving a soft, believable warmth rather than a shimmer. Packed with hydrating ingredients like hyaluronic acid and squalane, they add a glow while keeping skin feeling smooth and hydrated.

Superdrug Me+ Caffeine Brightening Under Eye Cream

Shop it for 8

A great budget pick for tired eyes, this caffeine-powered eye cream helps reduce the look of puffiness and dark circles while brightening the under-eye area.

The Beauty Crop Vitamin Babe Setting Powder

Shop it for 9

The featherlight, talc-free formula melts into skin, helping to blur pores and smooth texture while keeping shine in check. It sets everything in place without clinging to dry patches or settling into lines.

Monday Haircare Smooth shampoo and conditioner

Shop them from 4.99

Great for frizz-prone or unruly hair, this smoothing shampoo focuses on hydration and manageability without weighing hair down. Packed with ingredients like coconut oil, avocado oil and wheat protein, it helps lock in moisture, soften strands and reduce frizz.

Q+A Salicylic Acid Body Wash

Shop it for 6.50

A great option if youre dealing with body breakouts or rough texture, this salicylic acid body wash works to gently exfoliate and unclog pores while you cleanse. Blended with ingredients like willow bark and green tea, it helps smooth and soften skin over time, making it especially useful for areas like the back, chest or arms.

Neutrogena Hydro Boost Water Gel Moisturiser

Shop it for 9.33 (sale price)

A go-to for dehydrated or combination skin, this gel moisturiser delivers a big hit of hydration and helps lock in moisture thanks to hyaluronic acid, leaving skin feeling smooth, plump and refreshed throughout the day.

Aveeno After Shower Mist

Shop it for 6.37

If you hate the faff of body lotion, this is a game-changer. The ultra-light mist sprays on in seconds, absorbs quickly and locks in moisture for up to 48 hours, leaving skin soft without a sticky residue.

Under the Reel, Nadine's followers are keen to share their love for the products as well, with one penning: "This was really good, bought the Neutrogena one so will give it a go."

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A second writes: "Love the hydro boost," while a third adds: "Such a fan of the Monday shampoo and conditioner!"

The This Morning segment has been met with plenty of praise from watchers who have been quick to ask for further under-10 recommendations for everything from haircare through to bodycare.

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