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It's that time of year again where the nations gather together for the Eurovision Song Contest. The annual competition, which famously propelled ABBA to global superstardom in 1974, is back for its milestone 70th year.
As well as the Waterloo hitmakers, the contest has also launched the careers of Celine Dion, Cliff Richard, and Olivia Newton-John, whilst the likes of Katrina and the Waves, Bonnie Tyler, Sonia and Lulu all competed in the years after they had established themselves in the music industry.
In more recent years, Sam Ryder has gone onto major success after finishing in second place for the United Kingdom in 2022 with Space Man, and the following year Mae Muller performed I Wrote A Song in Liverpool, finishing in second-to-last place. In 2024, Nemo won for Switzerland with The Code, and last year, JJ won for Austria with Wasted Love, meaning that all the action this year will take place at the at the Wiener Stadthalle in Vienna.
This year, the UK's entry is an act known as Look Mum No Computer, a 37-year-old social media star whose real name is Sam Battle. He found fame on YouTube where he captured an audience of more than 750,000 subscribers and 91 million views along the way thanks to his niche of using unusual devices to make music. Perhaps the most famous of these devices is the Furby organ, a synthesiser he built using 44 editions of the world-famous robotic toy.
Away from social media, Sam has co-produced several compositions for big-budget films, including the track Satellite Moment for A Streetcat Named Bob and Glitter & Gold for the Netflix series Safe. He has also fronted Junk Rock TV and released a video game called Look Mum No Computer on the Steam platform.
On Saturday 16 May, Sam, who is originally from Manchester, will perform his track Eins, Zwei, Drei in a bid to win the international competition. The track, described as a mix of his signature synths and electronic-bass, is about escaping the boredom of the nine to five, into a world of dreams and endless possibilities. The song is described as having a "whimsical and strikingly witty feel, with playful lyrics and undertones of Britpop and eighties synthwave, and is chock-full of uniquely UK references".
In the track he references famous UK dessert "roly poly with custard" among other classic UK things. LOOK MUM NO COMPUTER said: "I am absolutely buzzing that the world can finally hear what we have created. Eins, Zwei, Drei was born during a session with the other writers and producers on my synthesizer Kosmo, and I couldnt be prouder of it.
"I want people to be able to dance, shout, singalong, and just embrace the absurd jubilation that I hope it sparks when you listen to it. Were working hard on pulling together all the elements to make it one of the wildest performances to ever grace the Eurovision stage, which is no small feat! See you in Vienna!"
A string of Eurovision icons have given their verdict on the song, including presenters Graham Norton, Sara Cox, and Rylan Clark, who all have strong ties with the singing contest.
Graham - who fronts the UK coverage of Eurovision said of the track: "This years song is a real banger. Joyful and supremely catchy. Hopefully it can get the rest of Europe singing along."
Sara Cox added: "Its a rousing, foot stomping anthem thats like the wild rebellious offspring of 80s new wave and a big fat dirty beat. It grabs you by the ears & is insanely catchy, I think its a brave, bold & exciting choice."
Rylan said: "We were very lucky to hear some of the Eurovision entry submissions beforehand, and I was struck when I heard Eins, Zwei, Drei by LOOK MUM NO COMPUTER. Out of all the entries it was the one that really got stuck in my head I had to stop myself from singing the track out loud out of fear of someone finding out!"
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