Privacy Policy

OptimizeRx Corp. Patient Engagement Services Privacy Policy

This privacy policy ("Privacy Policy") applies to the website ("Website") owned and operated by OptimizeRx Corp. ("OptimizeRx"). We operate the Website under the following name: OptimizeRx.com. The words "we" and "our" refer to OptimizeRx.

"You" refers to you or, if the patient is a minor or under the care of a duly authorized caregiver, to the parent, guardian, or such caregiver, or health care professional and/or organization that has contracted with OptimizeRx for the patient's access to the services offered through our Websites and Applications. By using our Websites and Applications yourself or on behalf of a patient in your care, you and/or the patient in your care agree to be bound by the terms of this Privacy Policy and our Terms & Conditions. By using the Websites and Applications for a patient in your care, you also acknowledge that you have informed the patient and have their prior consent about signing them up for one or more OptimizeRx services.

We understand that your health is a very personal matter, and we want you to feel as comfortable as possible when visiting our Websites and Applications and using our services. We urge you to read this Privacy Policy carefully so that you understand clearly how we may collect and use information. We may change this Privacy Policy at any time by posting revisions to our Websites and Applications. If you do not agree to the terms of this Privacy Policy, please exit the Websites and Applications immediately.

INFORMATION THAT WE COLLECT AND THE PURPOSE OF COLLECTION

For the 12-month period prior to the data of this Privacy Policy, we explain here what categories of Personal Information we have collected, where we got it from, what we do with it, and with whom we have shared it:

Cookies and Similar Technologies

OptimizeRx uses cookies or similar technologies (such as web beacons or pixels) to analyze trends, administer the website, track users' movement around the website, and to gather demographic information about our user base as a whole. We may, from time to time, also use pixels, or transparent GIF files, to help manage online advertising. These files enable our ad management partners to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our Website. The cookie was placed by us, or by another third-party who works with our ad management partners. With cookies, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address and is strictly for us to better understand effectiveness of our online campaigns. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Web sites you visit. You can opt-out of cookies by visiting http://optout.aboutads.info.

Advertising

We partner with a third party ad network to either display advertising on our Website or to manage our advertising on other sites. Our ad network partner uses cookies and web beacons to collect information about your activities on this and other Websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here: http://preferences.truste.com. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

OptimizeRx recognizes and honors legally required browser or device-based universal opt-out signals, such as the Global Privacy Control (GPC). When such a signal is detected and required by law (for example, in California, Colorado, Connecticut, and other states as they adopt similar requirements), we will treat it as a valid opt-out request for the browser or device sending the signal. These requests will be processed in the same manner as if you had submitted an opt-out request through our provided methods.

UNIVERSAL OPT-OUT SIGNALS

Personal Information from Other Sources

We may receive Personal Information about you from other sources with which you have registered, companies who we have partnered with (collectively "Partners") or other third parties. We may associate this information with the other Personal Information we have collected about you.

Disclosure to Linked Sites

There may be links to the Website operated by companies other than us (each a "Third Party Website" and, collectively, "Third Party Websites") that are not contractors who provide content or services through our Website. These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors. We do not disclose your Personal Information to these Third Party Websites without obtaining your consent. We do not endorse and are not responsible for the privacy practices of Third Party Websites. If you choose to link to a Third Party Website, you should review the privacy policy posted on that Third Party Website to understand how it collects and uses your Personal Information.

Disclosure of Aggregate Information

We may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our Websites and Applications and the activities they conduct while on our Websites and Applications. Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We also may not limit the third parties' use of the Aggregate Information, except that we do require third parties to whom we disclose Aggregate Information to agree that they will not attempt to make this information personally identifiable by combining it with other databases or performing similar actions.

OptimizeRx restricts access to your Personal Information to those employees with a need to know it in order to carry out their job functions. OptimizeRx requires each of its employees, consultants, and independent contractors to sign confidentiality, nondisclosure, and Business Associate agreements. OptimizeRx also instructs them on how to secure your Personal Information properly. OptimizeRx may also share Personal Information with its attorneys and accountants, or in connection with a potential merger, acquisition, or sale of all or substantially all of its assets, in all cases subject to confidentiality and nondisclosure restrictions.

In the course of providing our services, OptimizeRx engages contractors, service providers, and processors who may have limited access to Personal Information. We require all such parties to enter into binding agreements that:

1. Restrict their use of Personal Information solely to performing services on our behalf;

2. Prohibit them from selling or sharing Personal Information;

3. Require the implementation of appropriate technical and organizational security
measures; and

4. Impose confidentiality and nondisclosure obligations consistent with this Privacy Policy and applicable law.

We also maintain oversight of these contractors and processors to confirm compliance with these obligations.

PROCESSOR AND CONTRACTOR ASSURANCES

Please be advised, however, that the confidentiality of any communication or material transmitted to or from us via the Websites and Applications, e-mail, and text message cannot be guaranteed. Accordingly, we are not responsible for the security of information transmitted via the Internet. Instead of communicating with us via e-mail, text messaging, or the Internet, you can contact us by mail, phone, or facsimile at the address or numbers set forth at the end of this Privacy Policy.

DATA SUBJECT RIGHTS

Depending on your state of residence, you may have certain rights with respect to your Personal Information. These rights may include, subject to applicable law and verification of your identity:

1. Right to Know/Access You may request confirmation of whether we process your Personal Information and obtain a copy of such information.

2. Right to Correct You may request that we correct inaccuracies in your Personal Information.

3. Right to Delete You may request deletion of Personal Information we maintain about you, subject to lawful exceptions.

4. Right to Data Portability You may request to obtain a copy of your Personal Information in a portable and readily usable format.

5. Right to Opt Out You may have the right to opt out of:
- The sale of Personal Information,
- The sharing of Personal Information for cross-context behavioral or targeted advertising, and
- Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

These requests may be exercised through our "Your Privacy Choices" link or by using a legally recognized universal opt-out signal, such as the Global Privacy Control (GPC), which we honor where required.

6. Right to Limit the Use of Sensitive Information In some states, you may request that we limit our use and disclosure of sensitive Personal Information.

7. Right to Appeal If we deny your request, you may appeal our decision by following the instructions in the "Appeals" section of this Privacy Policy.

To exercise these rights, please contact us at privacy@optimizerx.com or call 877-568-3840. We will respond within the time periods required by applicable law (generally 45 days, with the possibility of extension as permitted).

APPEALS

If we deny your request to access, delete, correct, or otherwise exercise your privacy rights under applicable law, you have the right to appeal our decision. To submit an appeal, please contact us by e-mailing privacy@optimizerx.com with the subject line "Privacy Rights Appeal." Please provide your name, the nature of your original request, the date it was submitted, and any supporting details. We will review and respond to your appeal within the timeframes required by applicable state law (generally 45 days, with possible extension as permitted). If your appeal is denied, you may also have the right to contact your state attorney general or regulatory authority. Instructions for doing so will be provided in our appeal response.

YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, California law provides you with the following rights with respect to your Personal Information, subject to certain exceptions:

The right to know what Personal Information we have collected, used, disclosed and sold about you. To submit a request to know, you may call us at 877-568-3840 or visiting https://www.optimizerx.com/contact-optimizerx. You also may designate an authorized agent to make a request for access on your behalf.

The right to request that we delete any Personal Information we have collected about you. To submit a request for deletion, you may call us at 877-568-3840 or visiting https://www.optimizerx.com/contact-optimizerx. You also may designate an authorized agent to make a request for deletion on your behalf.

When you exercise these rights and submit a request to us, we will verify your identity by asking you for your email address, telephone number, and/or information about your account with OptimizeRx. We also may use a third party verification provider to verify your identity. OptimizeRx will endeavor to honor client's requests unless such a request conflicts with certain lawful exemptions under the California Consumer Privacy Act of 2018. Please note that OptimizeRx is only required to honor such requests twice in a 12-month period.

Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.

For the 12-month period prior to the date of this Privacy Policy, OptimizeRx has not sold any personal information about its clients; nor does it have any plans to do so in the future.

CONTACT US

OptimizeRx Corp.

Attn: DPO

260 Charles Street

Suite 302

Waltham, MA 02453

US

e-mail: privacy@optimizerx.com

This Privacy Policy was last updated on September 1, 2025.