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WunderKIND Ads | Advertising That Doesn't Interrupt
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Advertiser Solutions

Formats built to convert, without interrupting the moment.

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CTV Ads

Interactive, high-impact ads built for the biggest screen in the house.

High-Impact Display

Display and video that shows up only when behavior says it's time.

Creative Showcase

The ideas and craft behind our highest-performing formats.

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Publisher Solutions

Monetization that protects the experience, not just the CPM.

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High-Impact Display

Premium placements that pay off, without ever interrupting your readers.

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About Us

The people, values, and standards behind WunderKIND Ads.

Kind Ethos

The principles behind how we build respectful, effective advertising.

Awards

Industry recognition for advertising that performs.

Newsroom/PR Activity

Company news, announcements, and industry recognition.

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Partner With Us

Explore the accreditations that hold our ad standards to a higher bar, and the partnerships that sharpen targeting and prove real performance.

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Resources

Explore the results, insights, and stories behind how WunderKIND Ads performs for advertisers and publishers alike.

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Case Studies & Testimonials

Where attention turns into measurable brand impact, campaign after campaign.

The Ads Blog

The latest on how we're pushing performance advertising forward.

Thought Leadership

Our collaborative takes and conversations on what's next in advertising, CTV and performance.
All Resources

Performance Powered by Kindness

WunderKIND Ads delivers userfirst behaviorally triggered display, video and CTV ads that only appear when audiences naturally disengage like when they finish reading an article or pause a show. The result: higher quality engagement and attention, and strong lower funnel metrics for advertisers and publishers without compromising user experience. 

 

 

 

One philosophy. Multiple userfirst formats

Every WunderKIND Ad format is built on the same principle: never interrupt content; only engage when behavior signals the user is ready.

WunderKIND Ads flips this model. We wait for natural disengagement moments to deliver premium, highimpact ads that feel respectful and perform better as a result.

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One philosophy. Multiple userfirst formats

Every WunderKIND Ad format is built on the same principle: never interrupt content; only engage when behavior signals the user is ready.

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Behaviorally Triggered HighImpact Display

Overlays, infeed placements, mastheads, endcaps, and smart headers on desktop and mobile.

Triggered by exit intent, inactivity, scroll gesture, tab refocus, between page views, and other disengagement behaviors.

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Efficiency High Performance Units
Fullscreen branded experiences that appear only when viewers pause streaming content and remain until they press play.

Optimized for QR engagement, attention, and instore or online outcomes.

CTV Pause Ads

Fullscreen branded experiences that appear only when viewers pause streaming content and remain until they press play.

Optimized for QR engagement, attention, and instore or online outcomes.

Behaviorally Triggered HighImpact

Proprietary placement overlays, infeed placements, mastheads, endcaps, and smart headers on desktop and mobile.

Triggered by exit intent, inactivity, scroll gesture, tab refocus, between page views, and other disengagement behaviors.

Behaviorally Triggered Efficiency High-Impact

Standardized dimensions, for super-charged efficiency, triggered on the same kind behavioral disengagement triggers.
For Advertisers

UserFirst, FullFunnel Performance

Make every pause a highattention, highreturn moment.

Instead of fighting for attention in the middle of the story, WunderKIND Ads helps you meet audiences when theyre actually ready for a message at the pause, or once theyve finished the publisher content they came for.

Advertisers can expect to see:
  • +9% average lift in brand consideration and strong lifts in awareness, favorability, and purchase intent across campaigns measured with Cint.
  • $7 average ROAS, ~0.96% CTR, and ~$0.82 cost per site visitor across custom highimpact display campaigns.
  • 54% abovebenchmark conversion rate for CTV Pause Ads QR code scans.
  • 79% lower cost per store visit vs. other streaming TV units and partners in CTV campaigns.

Wunderkind Ads for CTV exceeded our expectations by driving more QR code scans vs. prior CTV campaigns, and even drove some directly attributable sales an unexpected win for an upperfunnel tactic.

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Yasmari Garay,Sr. Director of Digital Marketing, Zales/Signet
For Publishers

Incremental Revenue, Protected UX

Boost monetization with userfirst ad experiences.

WunderKIND Ads is built to unlock new, sustainable revenue for publishers while delivering performance for advertisers. Our formats only appear when users are finished with content or taking a natural break preserving session length, loyalty, and subscription potential while unlocking new, highCPM inventory and incremental revenue for your business.

 





1
Premium, unique demand

Direct relationships with 200+ top tier brands and agencies, delivering $1015+ industryleading gross CPMs 

510% incremental ad revenue lift for many partners, frequently earning top5 revenue partner status.
2
Userfirst formats

Ads are served only at pause or disengagement, meaning your audience experiences fewer interruptions and more relevant, timely brand messages.
3
Flexible deployment

Multiple placement types (overlay, infeed, masthead, endcap, smart header) and configuration options to match your UX, layout, and monetization strategy.
4
Seamless operations

Clean supply paths via and integrated workflows with your existing ad stack.
 

Wunderkind fills a gap that no one else has. No one else has the technology or the ad units that you guys do, and you guys perform at such a high level with consistency and growth that you guys have been a wonderful partner on the journey."

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Sean Giancola,CEO & Publisher, New York Post

One philosophy. Multiple userfirst formats

Every WunderKIND Ad format is built on the same principle: never interrupt content; only engage when behavior signals the user is ready.
Ad Preview - MOCK _ RPA - Acura - CTV Test- 25 - Q4 _ CTV - Celtra [Ad Preview - MOCK _ RPA - Acura - CTV Test- 25 - Q4 _ CTV - Celtra]
CTV Pause Ads

Fullscreen branded experiences that appear only when viewers pause streaming content and remain until they press play.


Optimized for QR engagement, attention, and instore or online outcomes.

Ad Preview - MOCK _ RPA - Acura - CTV Test- 25 - Q4 _ CTV - Celtra [Ad Preview - MOCK _ RPA - Acura - CTV Test- 25 - Q4 _ CTV - Celtra]
Behaviorally Triggered HighImpact Display

Overlays, infeed placements, mastheads, endcaps, and smart headers on desktop and mobile.


Triggered by exit intent, inactivity, scroll gesture, tab refocus, between page views, and other disengagement behaviors.
Efficiency High Performance Units

Highviewability formats tuned for higher CTR and efficient cost per site visitor or conversion, ideal for alwayson performance campaigns.
Privacy, Brand Safety & Trust

Userfirst standards, independently verified

Independently certified ad experiences

Our formats are verified by IAB UK, and Wunderkind serves on the Coalition for Better Ads board, helping define the standards for respectful, userfirst advertising.
Recognized premium inventory

WunderKIND Ads is classified as Proprietary Placement Operator  by Jounce Media giving buyers confidence theyre investing in highquality supply, not commoditized impressions.
Brandsafe environments trusted by leading brands and publishers

We connect high quality brands with premium publishers, safeguarding user experience and brand safety while creating new, highvalue revenue opportunities on both sides of the marketplace.
Respectful, noninterruptive experiences

CTV Pause Ads and behaviorally triggered ads only appear when users naturally disengage never midstory or midstream so your brand shows up in moments of attention, not annoyance.

For Advertisers

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Managed Service

We handle strategy, creative, activation, and optimization across CTV and display; you get a single partner for fullfunnel results.

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SelfService

Activate WunderKIND Ads inventory directly in your preferred DSP via PMPs and curated deals.

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Hybrid

Codesign strategy and creative with our team while your internal or agency traders own execution.

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For Publishers

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Tag-on-Page

Add the WunderKIND Ads tag directly to your site templates to unlock all formats with maximum flexibility and control.

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Tag via Google Ad Manager

Traffic WunderKIND Ads through your existing Google Ad Manager setup for streamlined deployment and consolidated reporting.

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Tagless via Amazon's Connections Marketplace

Activate WunderKIND Ads through Amazons Connections Marketplace with no new tags required, minimizing lift for your dev and ad ops teams.

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News & Highlights

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Cognitiv

WunderKIND Ads and Cognitiv Bring the Power of ContextGPT Direct to Media Buyers

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Cognitiv

WunderKIND Ads and Cognitiv Bring the Power of ContextGPT Direct to Media Buyers

Read More
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Pause Ads Benchmarks

First Measurement Benchmarks For Programmatic CTV Pause Ads, Powered by TVision

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Pause Ads Benchmarks

First Measurement Benchmarks For Programmatic CTV Pause Ads, Powered by TVision

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Publisher-SOTU-Case-Study-480x551 [Publisher-SOTU-Case-Study-480x551]
Publisher State of the Union

Publishers in 2025: More Ads, More Pressure, and a Big Opportunity to Win on Identity

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Publisher State of the Union

Publishers in 2025: More Ads, More Pressure, and a Big Opportunity to Win on Identity

Read More
30% Conversion declines across Facebook & Instagram

Source: emarketer

25% Increase in paid media spend needed to match last years performance

Source: McKinsey

30% Of media for retail and CPG industries are driven by cookie-based ad tactics

Source: Business of Fashion

Unlock the full revenue potential of your media and inventory.

Stop interrupting people and start meeting them where their attention naturally lands.
WunderKIND Ads makes it easy to run userfirst display and CTV that audiences remember and your revenue reflects.

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