Drive repeat purchases

Customer Loyalty Program Customer Loyalty Program

Yotpo helps you build a custom customer loyalty program. Reward shoppers, launch VIP tiers, and grow customer lifetime value on autopilot. Yotpo helps you build a custom customer loyalty program. Reward shoppers, launch VIP tiers, and grow customer lifetime value on autopilot. Get a demo

[Turn Subscribers Into Revenue ]

25,000+

Loyalty Programs Launched

41%

Increase in RPR for Members

59%

Increase in CLTV for Members

25k+

Loyalty Programs Launched

Integrations

Custom VIP Tiers

Create custom VIP tiers to reward your best shoppers. You can offer special perks to buyers who reach higher levels.

Point Earning Rules

Give points for purchases, social follows, and birthdays. Shoppers earn rewards fast and return to your store to buy.

Easy Reward Redemption

Let buyers use points for discounts or free products at checkout. A smooth process drives more repeat purchases.

Mobile Wallet Passes

Send digital loyalty cards straight to Apple Wallet and Google Pay. You can reach shoppers with direct push messages.

Custom Brand Design

Match your customer rewards page to your exact site design. You control the colors, fonts, and layout completely.

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Give And Get Rewards

Offer a discount to the new buyer and points to the referrer. Both sides get a clear reason to complete the purchase.

Custom Referral Links

Give each member a unique link to share with friends. Shoppers can post these links on social media or in texts.

Post Purchase Prompts

Ask buyers to refer friends right after they check out. It's the moment they're most engaged and most likely to spread the word.

Fraud Prevention Tools

Stop fake referrals before they happen. Yotpo detects and blocks suspicious referral activity to prevent users from gaming the system.

Campaign Tracking

See exactly which shoppers bring in the most new buyers. You can reward your top advocates with bonus points.

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Shopify POS Sync: Sync your customer loyalty program across your website and retail stores so shoppers earn points anywhere.

Omnichannel Rewards: Let buyers redeem their points at the physical checkout counter or on your mobile site.

Real Time Updates: Update point balances instantly when a shopper buys an item in your retail store.

Unified Profiles: Keep all purchase data in one place to track customer lifetime value across all sales channels.

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[Make better, revenue-driving decisions, faster]

Revenue Tracking

See exactly how much money your rewards program generates.

Member Activity

Track how often shoppers redeem points and join VIP tiers.

Program ROI

Measure the true impact of your customer rewards on total sales.

[Accelerate Time to Value]

Why Choose Yotpo For Your Customer Loyalty Program?

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Deep Shopify Sync

Yotpo connects directly to Shopify and Shopify Plus. You get a native feel that loads fast and works perfectly.

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60+ Integrations

Connect your loyalty app to Klaviyo, Gorgias, and Attentive. You can trigger messages based on point balances.

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Mobile Wallet Passes

Send digital cards to Apple Wallet and Google Pay. You can reach buyers on their phones with direct push alerts.

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Free Plan Available

Launch your points program at no cost. Small brands can start rewarding shoppers and upgrade as they grow.

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Advanced VIP Tiers

Build complex tier structures based on spend or points. You control exactly how shoppers move up the ranks.

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Proven Enterprise Scale

Rely on software built for high volume stores. Global brands trust Yotpo to handle massive traffic spikes.

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CLTV with Yotpo

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"Yotpo is exactly what I envisioned; everything we need to optimize our retention strategy and post-purchase experience.

James Reu
Ecommerce Manager

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2.2x

increase in CLTV

2.2x

increase in CLTV

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"We knew we needed to transition to a more sophisticated solution that could scale with our business."

Genna Rodney
Associate Manager, CRM & Loyalty

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15.4x

ROI

15.4x

ROI

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"The team continues to deliver amazing ongoing support. Our loyalty program is exactly what we had envisioned."

Kim Zorn
Head of Performance

We integrate with 60+ partners

[We integrate with 60+ partners] All Integrations

FAQs: Customer Loyalty Program

How do I start a Customer Loyalty Program for my store?

Setting up a Customer Loyalty Program takes just a few steps. You start by choosing how shoppers earn points. Most brands reward purchases, social media follows, and account sign ups. You then decide what rewards buyers get when they redeem those points. A simple discount works well for new stores.

You can customize the look of your rewards widget to match your brand style. Yotpo makes it easy to launch your program quickly. You can test different point values to see what drives the most repeat purchases. Read more about our loyalty software to get started.

Can I connect my loyalty app to my email marketing tool?

Yes, Yotpo connects directly to major email tools like Klaviyo. You can sync your point balances and VIP tiers into your email platform. You can then send custom messages based on a shopper's loyalty status. You can remind buyers when they have points to spend.

Sending targeted emails helps increase your customer lifetime value. Buyers respond better when they see their actual point balance in their inbox. You can also trigger emails when a shopper unlocks a new VIP tier. Check out our integrations to see all supported tools.

Does Yotpo support omnichannel loyalty programs?

Yotpo connects your online store and your physical retail locations. Shoppers earn points whether they buy on your website or at your store checkout. You can sync data across Shopify POS to keep point balances accurate everywhere.

Buyers love having one single account for all their purchases. They can earn points online and redeem them in person. This approach builds stronger brand loyalty across all your sales channels. Learn more about our features on the loyalty platform page.

How do VIP tiers improve customer retention?

VIP tiers give shoppers a clear goal to reach. When buyers know they are close to a new tier, they often make an extra purchase. You can offer special perks like free shipping or early access to sales for your top tiers.

These exclusive rewards make your best buyers feel valued. They will choose your store over others to keep their VIP status. A strong tier system turns casual buyers into true brand fans. See how other brands use tiers in our case studies.

What makes a successful referral program?

A strong referral program offers clear value to both people. The current shopper needs a good reason to share your brand. The new buyer needs a strong reason to make their first purchase. Offering a discount to the friend and points to the referrer works best.

You also need to make sharing easy. Yotpo gives each member a custom link they can text or post online. Tracking these links helps you see which buyers bring in the most new revenue. Review our pricing plans to find the right setup for your referral strategy.

Can shoppers save their loyalty cards on their phones?

Yes, buyers can save digital loyalty cards directly to their phones. Yotpo supports both Apple Wallet and Google Pay. Shoppers can check their point balance without logging into your website.

You can send push messages straight to these mobile wallet passes. This gives you a direct way to reach buyers on their home screens. You can alert them about double point days or expiring rewards. Request a demo to see how mobile passes work.

Is there a free plan for small businesses?

Yotpo offers a free plan to help new stores get started. You can launch a basic Customer Loyalty Program without paying monthly fees. The free plan includes point earning rules, a rewards widget, and a referral program.

You get to test how a points program works for your specific audience. As your store grows and you need more features, you can upgrade your plan. You only pay for what you need as your order volume increases. View the full details on our pricing page.

How do I measure the ROI of my Customer Loyalty Program?

Yotpo provides clear dashboards to track your program results. You can see exactly how much revenue comes from loyalty members versus non-members. The data shows you how often shoppers redeem points and use referral links.

You can track your overall customer lifetime value to see if it grows over time. Watching these metrics helps you adjust your point values and tier rewards. You want to make sure your program drives real profit. Explore our analytics tools on the loyalty features page.

Can I customize the design of my rewards page?

You have full control over how your rewards page looks. Yotpo lets you change the colors, fonts, and layout to match your website. You can upload your own icons for different ways to earn points.

A custom design makes your program feel like a natural part of your store. Shoppers trust programs that look professional and on-brand. You can build a dedicated landing page just for your rewards members. See examples of custom designs in our brand case studies.

Does Yotpo integrate with subscription apps?

Yotpo connects with major subscription tools like ReCharge. You can reward shoppers for starting a new subscription or renewing an existing one. Buyers can also apply their points to upcoming subscription orders.

Combining subscriptions with a points program drives massive customer retention. Buyers get double the value when they commit to regular deliveries. You keep them engaged month after month with new rewards. Browse all our subscription partners on the integrations page.

How do point expiration rules work?

You can set points to expire after a certain amount of time. Many brands choose a window like six months or one year of no activity. If a shopper does not buy anything or earn points in that time, their balance clears.

Expiration rules create urgency. You can email buyers a few weeks before their points expire to prompt a purchase. This tactic brings inactive shoppers back to your store. Learn more about setting up rules on our loyalty platform page.

Can I reward shoppers for writing product reviews?

Yes, you can give points to buyers who leave reviews on your store. This gives shoppers a strong reason to share their thoughts. You can offer extra points if they add a photo or video to their review.

Getting more reviews helps build trust with new site visitors. When buyers see real photos from other shoppers, they feel safe buying. You grow your social proof and your loyalty membership at the same time. Check our reviews software to see how this connects.

How do I migrate from my current loyalty app?

Moving to Yotpo from another app is a fast process. Our team helps you export your current member list and point balances. You then import that data directly into your new Yotpo account.

Shoppers keep their points and their VIP status during the move. They will not lose any rewards they already earned. You can launch your new program without disrupting the buyer experience. Reach out for a demo to discuss your migration plan.

Do loyalty programs work for high end brands?

High end brands see great results with a Customer Loyalty Program. Instead of offering deep discounts, luxury stores focus on exclusive perks. You can offer early access to new product drops or private shopping events.

VIP tiers work perfectly for luxury buyers who want status. They will spend more to reach the highest tier and unlock special treatment. You build a feeling of prestige while driving repeat purchases. Read our case studies to see luxury brands in action.

How does Shopify Flow work with Yotpo?

Yotpo connects directly to Shopify Flow to help you save time. You can build custom workflows based on loyalty events. For example, you can tag a customer in Shopify when they reach a new VIP tier.

You can also trigger actions in other apps when a shopper earns points. This setup helps you run your store on autopilot. You spend less time doing manual tasks and more time growing your brand. View the setup steps on our integrations page

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Customer Loyalty Program Customer Loyalty Program

Manage Your Customer Loyalty Program

Custom VIP Tiers

Point Earning Rules

Easy Reward Redemption

Mobile Wallet Passes

Custom Brand Design

Grow Fast With Referral Programs

Give And Get Rewards

Custom Referral Links

Post Purchase Prompts

Fraud Prevention Tools

Campaign Tracking

Connect Online And In Store Sales

Track Your Loyalty Program Results

Revenue Tracking

Member Activity

Program ROI

Scale Your Customer Loyalty Program

Why Choose Yotpo For Your Customer Loyalty Program?

Deep Shopify Sync

60+ Integrations

Mobile Wallet Passes

Free Plan Available

Advanced VIP Tiers

Proven Enterprise Scale

Meet the brands

FAQs: Customer Loyalty Program

How do I start a Customer Loyalty Program for my store?

Can I connect my loyalty app to my email marketing tool?

Does Yotpo support omnichannel loyalty programs?

How do VIP tiers improve customer retention?

What makes a successful referral program?

Can shoppers save their loyalty cards on their phones?

Is there a free plan for small businesses?

How do I measure the ROI of my Customer Loyalty Program?

Can I customize the design of my rewards page?

Does Yotpo integrate with subscription apps?

How do point expiration rules work?

Can I reward shoppers for writing product reviews?

How do I migrate from my current loyalty app?

Do loyalty programs work for high end brands?

How does Shopify Flow work with Yotpo?