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Generative engine optimization
Herrman, John (4 August 2025).
"SEO Is Dead. Say Hello to GEO"
.
Intelligencer
.
Archived
from the original on 17 November 2025
. Retrieved
11 November
2025
.
↑
Southern, Matt G. (27 February 2026).
"Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions"
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Search Engine Journal
. Retrieved
30 September
2026
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↑
Fluckinger, Don (14 April 2026).
"HubSpot builds answer engine optimization into its platform"
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TechTarget
. Retrieved
30 September
2026
.
↑
Fluckinger, Don (17 June 2025).
"Adobe takes on AI search optimization with LLM Optimizer"
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TechTarget
. Retrieved
30 September
2026
.
↑
"Sitecore acquires Scrunch to help brands influence discovery and buying decisions in the AI-search era"
(Press release). New York: Sitecore. 3 June 2026
. Retrieved
30 September
2026
.
↑
"Brands target AI chatbots as users switch from Google search"
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Financial Times
.
Archived
from the original on 5 May 2026
. Retrieved
26 February
2026
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↑
McCoy, Kimeko (1 May 2026).
"Marketers question expensive AI visibility tools as inconsistent results fuel skepticism"
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Digiday
. Retrieved
30 September
2026
.
↑
Fluckinger, Don (20 November 2025).
"Adobe bolsters AI SEO with planned $1.9B Semrush acquisition"
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TechTarget
. Retrieved
30 September
2026
.
↑
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