Instagrams
brand
identity
We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design.
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A custom typeface created for global scale
![[]](https://scontent.fhkg10-2.fna.fbcdn.net/v/t39.8562-6/280593854_366604428865703_6433217233297136460_n.svg?_nc_cat=111&ccb=1-7&_nc_sid=f537c7&_nc_ohc=i_CSiaff5CEQ7kNvwF5kVOS&_nc_oc=Adpma2_Eaz1EVXmnmBc6HAnxV39l9sHk90IT4P_lvXDiD_RU5m3tZKaAsINt53kSdFg&_nc_zt=14&_nc_ht=scontent.fhkg10-2.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQFZDcSWh-uFzXXpi6dUv44dzuMQgG0Ju9f2le_5DGy9EQ&oe=6A8BA093){kind=link}
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![[]](https://scontent.fhkg10-2.fna.fbcdn.net/v/t39.8562-6/280062762_1590376281349316_1367250872543203764_n.png?_nc_cat=104&ccb=1-7&_nc_sid=f537c7&_nc_ohc=qTssrQLaycgQ7kNvwEQHtPV&_nc_oc=AdplAy7_9hstsBzlmC_pNRxvQPCiGvW8YRndfR9urLJuoDgXaaBNNpe8joHP54tbdJc&_nc_zt=14&_nc_ht=scontent.fhkg10-2.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQEELsMHQbQ1HgYyvWPPiHdky_H4qgNZM8CO2Y4FTxjGjg&oe=6A8B875A){kind=link}
![[girl wearing a floral scarf and jade ring]](https://scontent.fhkg10-1.fna.fbcdn.net/v/t39.8562-6/282561181_1172480720191610_5726206898696322504_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=f537c7&_nc_ohc=xAFyT1V1AbYQ7kNvwG95EVy&_nc_oc=AdpwAUwDlzUswWdFG6v0i8TK0S7nSH-X-hrfeMytWl92HtsVSxuUY0snwRTqxlKBjLI&_nc_zt=14&_nc_ht=scontent.fhkg10-1.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQGNl1b2tP9DpSa4F8pQMq6S47oOs3JLI8C9sReZHzrIeg&oe=6A8B95E5){kind=link}
![[woman wearing a crop top sweater]](https://scontent.fhkg10-1.fna.fbcdn.net/v/t39.8562-6/281348973_1186709875229928_8447129025004215043_n.jpg?_nc_cat=100&ccb=1-7&_nc_sid=f537c7&_nc_ohc=i1vfrzWuPkIQ7kNvwFAhYvt&_nc_oc=Ado1TfDKzRn7fRvE9uy9qoFovEgCTog8KkSW4l6bkOf_1ScJLrwjeiDhN6X7aVbBZYo&_nc_zt=14&_nc_ht=scontent.fhkg10-1.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQGpIv7CToJ5sGOCulpv2xDzdQU7Vzt2zRUVlivylYQMpA&oe=6A8B9AAB){kind=link}
![[girl wearing a leopard-print jacket and pink eye shadow]](https://scontent.fhkg10-2.fna.fbcdn.net/v/t39.8562-6/283047391_1652926141730733_8090901142362821893_n.jpg?_nc_cat=111&ccb=1-7&_nc_sid=f537c7&_nc_ohc=OTjv1VGl4IEQ7kNvwHe2AIJ&_nc_oc=AdqQgRxnlgmjQOgMA9puGSMMMDaIKHCWfFfv-279rykM3zSYadvphxtd4A6-W6ap_Do&_nc_zt=14&_nc_ht=scontent.fhkg10-2.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQFbofY-dtNQVtUl_mqqn5R0KIEOErzD4sR1FBKY_-YpHw&oe=6A8BA9AF){kind=link}
![[]](https://scontent.fhkg10-1.fna.fbcdn.net/v/t39.8562-6/283553902_3227414197533828_480713244401109214_n.png?_nc_cat=105&ccb=1-7&_nc_sid=f537c7&_nc_ohc=TtoH7M4fdXYQ7kNvwHAmcLC&_nc_oc=AdoARJc1MnAHRMyQT39CL3vODGxvYCSb02dPqw00ujP7En6pL86llAR_0Z-Vz5Qv59M&_nc_zt=14&_nc_ht=scontent.fhkg10-1.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQFwpfI_uCDljihEk6_V7zFOu-HaKYb07HhbqiLp7m9riQ&oe=6A8BA3FC){kind=link}
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![[]](https://scontent.fhkg10-1.fna.fbcdn.net/v/t39.8562-6/281121690_1405565156561528_5410302815916975490_n.png?_nc_cat=100&ccb=1-7&_nc_sid=f537c7&_nc_ohc=OW00GweOAxEQ7kNvwFvME47&_nc_oc=AdqC1w9ThLg7upT8b6HPJhCn09mHmXAJtwS7ISvyBh5OyKu8t9LOba3gOT7t-ASvVd4&_nc_zt=14&_nc_ht=scontent.fhkg10-1.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQF7xQkZ_aFKVKMbxXgCDfIjmz4zV2aqCGVcjgDPbxqzhA&oe=6A8B95FE){kind=link}
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![[]](https://static.xx.fbcdn.net/rsrc.php/v4/y4/r/-PAXP-deijE.gif){kind=link}
![[instagram sans letter J with axis lines]](https://scontent.fhkg10-2.fna.fbcdn.net/v/t39.8562-6/280027042_1560178861050900_84846389819495861_n.jpg?_nc_cat=104&ccb=1-7&_nc_sid=f537c7&_nc_ohc=vJPLbplg7PsQ7kNvwH-7lnq&_nc_oc=AdoDyP0N7Yxw1JLZqOTqAkqw1UNZG8bjMlx_LFjjdUzfEsbZpoIPumOMCRvypXSK2RA&_nc_zt=14&_nc_ht=scontent.fhkg10-2.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQEXKB6lb9ecPeNu-GG8W6LkZZR51AVrey5iIYusQyvsUw&oe=6A8B8574){kind=link}
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![[instagram reel of sandwich shorts]](https://scontent.fhkg10-1.fna.fbcdn.net/v/t39.8562-6/283779842_590666452165000_3235869290831947063_n.jpg?_nc_cat=100&ccb=1-7&_nc_sid=f537c7&_nc_ohc=FkTx0moWqhAQ7kNvwHjU49Y&_nc_oc=Adofv6RfwiRA5qIdZLvMHMvff-CeZ8vLXwzfC0xHC4LmvKXrCr43ZliZwLL_Gyc5E2g&_nc_zt=14&_nc_ht=scontent.fhkg10-1.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQFx1VEgQ_ZsjUP1zyWDFQCUqwjNxlhF52_4OemcV1oETA&oe=6A8B9EDA){kind=link}
![[instagram brand color palette]](https://scontent.fhkg10-2.fna.fbcdn.net/v/t39.8562-6/282111859_420859539857491_2442553904295284444_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=f537c7&_nc_ohc=1pyA5tujYOgQ7kNvwFXrylY&_nc_oc=Adr_GgHbgaleGTl1YHltTy4dhxnZZR10esZ9JNenpF3DF3w3YuclBHO9-zk81j_kS-o&_nc_zt=14&_nc_ht=scontent.fhkg10-2.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQHDUJvJfdwpLRM0YByKbQlwkEC5g1Fd7Jl7jv5NcYlV8w&oe=6A8B9116){kind=link}
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![[black and white gridded instagram logo]](https://scontent.fhkg10-2.fna.fbcdn.net/v/t39.8562-6/279942992_1040570326547541_310515227304073239_n.png?_nc_cat=111&ccb=1-7&_nc_sid=f537c7&_nc_ohc=SmPj1j9p1UQQ7kNvwHHhwUk&_nc_oc=AdpNj5i-NoiGug5qjn_jOPKFSYZHlEP3bl5wyHFgCGdVKkzGFQaJS9BWIrWQNedC01Q&_nc_zt=14&_nc_ht=scontent.fhkg10-2.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQFMtKzVwREz3GOJ0hU5B8qzWLQqfm95qlX8P_mNJ5tq7w&oe=6A8BA8D6){kind=link}
![[]](https://scontent.fhkg10-1.fna.fbcdn.net/v/t39.8562-6/281459390_397327079072215_960008958128319641_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=f537c7&_nc_ohc=UkYpMaUHAykQ7kNvwHk-2Fe&_nc_oc=AdqcERlhiHnhBx2XxGi7Bl9gKaL32SIuP05DSTbiYK-eMcA_53VppKR86pgEye9fKEA&_nc_zt=14&_nc_ht=scontent.fhkg10-1.fna&_nc_gid=YGEPMflvGO65gDMSofXUbw&_nc_ss=7920f&oh=00_AQHfAQbnxdGda0XQyVelV1TJLd-CuqDafbqVfMk773Tmsg&oe=6A8B8AB0){kind=link}
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