Build with SPECS

The Latest from Snap

["Reality Hack is a pressure cooker for innovation, but more importantly, it is a testament to the resilience of this developer community, industry veteran Jesse McCulloch reflects on this years hack.]

Reflections on MIT Reality Hack 2026

There is a specific kind of magic that happens in Cambridge in the winter.

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A Guide to WebAR

Snap provides a professional-grade WebAR platform powered by Lens Studio and Camera Kit

The Winners of the Games Lensathon

Creativity and competition took center stage at our virtual Games Lensathon.

Snapchat AR Games

A Guide to Snapchat AR Games Built With Lens Studio

Monetizing with Snap

If last year was about proving whats possible with AR, this year is about turning that possibility into a career.

Lens Fest 2025 Recap

A Decade of Lenses and the Future of Computing

Snap Cloud powered by Supabase

We are excited to officially announce Spectacles and Supabases partnership with the alpha release of Snap Cloud.

Lens Creator Rewards Program

Join the Snap AR Lens Creator Rewards Program for a chance to receive monthly rewards for creating top-performing Lenses

Camera Kit

Deploy custom AR experiences to your iOS and Android apps seamlessly with Camera Kit.Request access to the beta today.

Snap Augmented Reality

Snap enables developers around the world to revolutionize the way we create, explore, and play.

375,000

Lens Creators

Join our growing community of over 375,000 Lens Creators & Developers who are building millions of AR Lenses. 2

4 Million

Lenses

More than 4 million Lenses have been created with Lens Studio, available across Snapchat, Snap Camera, and Spectacles. 4

Trillions

of Lens Views

In just the last year, Snapchatters have engaged with Lenses made by our AR creator community more than 4.5 trillion times. 7

Design and Develop

Bring your idea to life with our suite of Lens development, management, and analytic tools.

Lens Studio

Lens Studio is a powerful, best-in-class desktop application designed for artists and developers to build augmented reality experiences.

Get Started

Lens Web Builder

Lens Web Builder enables brands and agencies to create branded AR experiences through our templates with no coding experience required.

Get Started

My Lenses

My Lenses is a web management tool that organizes, searches, and analyzes Lenses published in Lens Studio all from your browser.

Learn More

Lens Analytics

Lens Analytics uses anonymous and aggregated data to bring rich detailed insights into Lens engagement, beyond view counts and shares all while protecting the privacy of our community.

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Engage and Grow

Snap offers programs and partnerships that help you learn, innovate, and grow as you build your augmented reality business.

Snap Lens Network

With a verified Snapchat profile, find paid opportunities to work with brands and companies, receive funding to pursue experimental projects, and gain access to our most advanced AR tools before they become publicly available.

Apply

Creator Marketplace

The Creator Marketplace provides opportunities for top Lens Creators, Developers, and Partners by allowing brands and agencies to search for top talent within Snaps AR ecosystem.

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Build The Next Generation of AR

Lenses are Snaps augmented reality experiences, with which over 250M Snapchatters engage every day. 1 They sense, enhance, and transform the world around us but were just scratching the surface of whats possible!

Utility Lenses

Build AR experiences that solve problems.

Learn more about our world with the power of Utility Lenses. These AR experiences inform and enrich helping you do things like translate languages, take spatial measurements, and scan real-world objects.

Entertainment Lenses

Build AR for art, music, film, and culture.

Storytellers of all kinds can bring their visions to life through the magic of augmented reality. AR is an increasingly essential component to live events, museums, and cultural experiences.

Shopping Lenses

Build AR for shopping, fashion, and beauty.

AR is revolutionizing the way we shop, browse, and try on products. These Lenses evolve e-commerce by recreating the in-store shopping experience. Brands are just now beginning to realize the immense potential for shopping AR.

Self-Expression Lenses

Build AR for more creative communication.

AR empowers people to express themselves giving them the tools they need to share their unique personality, preferences, and point-of-view.

Game Lenses

Build AR for a new generation of gamers.

Augmented reality is fueling a new era of gaming, one that bridges virtual experiences with real-world environments. Connected Lenses allow multiple players to compete in shared AR gaming experiences.

Education Lenses

Build AR for a new paradigm of teaching.

Enrich minds everywhere with educational AR a powerful engine for global, cultural, and social change. Educational Lenses have the potential to inspire a whole new generation of learners.

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Spectacles

Spectacles are wearable AR glasses that allow Snapchatters to experience AR in a new, totally immersive dimension. Publish directly from Lens Studio to Spectacles in minutes to quickly test and iterate on Lenses.

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