Organic best practices

The role of organic contentfor businesses on >x<

1. 01

   Organic Post Copy

   The copy you write for a post shapes how people engage with it. Keep these principles in mind when crafting your message

   [A Post from Spindrift Beverage Co. showing product photography in the &gt;x&lt; timeline] [A Post from Spindrift Beverage Co. showing product photography in the &gt;x&lt; timeline]

   Tips

   • Keep your message concise
   • Avoid using hashtags in your Post copy
   • Include a clear call-to-action where applicable (e.g. "Read the full story")
   • Avoid writing copy in all-caps
   • Keep a conversational tone
   • Consider using emojis to add emotion
2. 02

   Organic Post creative

   Adding media to a Post can help it stand out in the timeline. Here are some things to keep in mind as you choose your creative

   [A Post from Ortega showing a video creative in the &gt;x&lt; timeline] [A Post from Ortega showing a video creative in the &gt;x&lt; timeline]

   Tips

   • Avoid images with heavy text
   • Keep videos to 15 seconds or less
   • When driving to a link, consider using a Website Button to make your image or video clickable.
   • Use captions or another "sound-off strategy" for videos with dialogue

Best practicesMake every post count

1. 01

   Planning and inspiration

   When it comes to planning Posts, here are some time-saving tips.

   • Use a content calendar to plan ahead
   • Keep a bank of evergreen, approved Posts on-hand
   • Schedule Posts to help with coverage
   • Create a content theme for each day of the week, e.g. "Thought-leadership Thursday"
   • Look for opportunities to participate in recurring weekly topics
2. 02

   Community management

   A few tips to keep your posting schedule consistent and your content fresh.

   • Monitor indirect mentions of your brand (like keywords)
   • Improve response time by creating pre-saved responses to common questions
   • Check for past conversations to get context and create a personalized exchange
   • Stay on top of trending events and conversations for opportunities to connect

   Looking for a community management solution?

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