Engage audiences on YouTube, the #1 streaming platform.

No video strategy is complete without YouTube. Cadent Total Video now connects YouTube to linear, CTV, and digital to extend your reach and drive outcomes.

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Context plus creative that drives outcomes

Cadent brings clarity to YouTubes expansive, creator-led ecosystem with proprietary video intelligence that shows you what will actually perform across audiences, content, context, and even creative.

Video destination

Streaming platform by time spent

247M

Monthly US viewers

Advanced YouTube content curation

Knowing where to advertise on YouTube is increasingly complex. PremiumVue simplifies it with 2,000+ contextual collections across creator-led content, TV, podcasts, CTV, and more.

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AI-powered YouTube creative intelligence

Know whatll perform before you even spend a single dollar by scoring creative for effectiveness across brand attention, ad breakthrough and cognitive ease with CreativeVue.

Real-time YouTube performance

PerformanceVue helps you move beyond guesswork with transparent reporting, actionable insights, and full-funnel measurement.

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Content built around what people love

Designed to simplify targeting and improve relevance, our proprietary, expertly curated contextual collections help you reach the right audiences when they are leaned in, to drive maximum performance.

Creator

Tap into the most influential creators on YouTube to reach audiences on the channels they cant get enough of.

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Multicultural

From beauty and fashion to music and social impact, engage multicultural audiences through the voices shaping culture today.

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Sports

Because fandom isnt confined to a single moment, reach sports fans on content they care about during, before, and after sporting events.

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Powering leading brands

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Featured resources

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Press Release

Cadent Acquires YouTube Innovator VuePlanner to Redefine Total Video Activation

With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Total Video strategy, unified across linear, CTV and YouTube.

Blog Post

World Cup 2026 Advertising: How YouTube Is Changing the Game and How to Get In on It

Turn match moments into always-on fan engagement.

Case Study

Smarter YouTube Creator Investment with Cadent + CreativeVue

CPG brand drives incremental sales with YouTube

Blog Post

The Always-on Soccer Fan: Making the Most of World Cup 2026 on and off the Pitch

Capture always-on World Cup fans across screens and big moments