Viewing: compassionateshoppingguide.org

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Together we can choose cruelty-free

No animal testing, just genuinely brilliant products.

Or browse our Directory

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How to get Endorsed

FOR COMPANIES

The Compassionate Shopping Guide is produced by the animal welfare charity Naturewatch Foundation. Our Shopping Guide only endorses brands with zero ties to animal testing.

THEN…

We were one of the first organisations in the world to share an ethical shopping guide all about brands that dont carry out animal testing. For over 30 years, our guide has been trusted by shoppers in search of cruelty-free cosmetics, toiletries and household cleaning products.

…NOW

Today, our mission hasnt changed. Tragically, animals across the world are still subjected to cruel tests for the sake of new products. Its as important as ever to work together to ensure that animals arent harmed on our behalf.

Our Approach

We understand just how frustrating it can be when confusing messaging makes it harder to have a positive impact. There are no guarantees that a cruelty-free product isnt owned by a parent company that tests on animals. Every shopper deserves to know the full picture when making a purchase. When you have the right information, you have the power to make responsible choices.

By supporting truly ethical brands, you can stand against the exploitation of animals through unnecessary experiments, imprisonment and suffering. This is why we are serious about making cruelty-free shopping as simple as possible.

We are proud to have been awarded Best in Scope by Ethical Consumer.

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Featured Brand

Planted

100% natural and nutrient dense skincare, formulated for all skin types and handmade in small batches.

[Approved Eco-Friendly]

https://plantedskincare.com/

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Featured Brand

Flaya GB

Flaya is a small family-run business with a passion for organic and vegan perfumes. They are completely committed to sustainable and organic principles. Luxurious and affordable, Flaya perfumes contain 80-92%…

[Approved Eco-Friendly]

[Approved Organic]