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Content Credentials | Verify Media Authenticity Skip to main content
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Content Credentials Logo [Content Credentials Logo]

    An evolution in understanding online content

    The volume of content produced and consumed around the world is skyrocketingwith over 400 quintillion bytes a day. Plus, 90% of that data was created in the last two years and future growth rate will continue to accelerate.

    Critically evaluating digital content is an essential 21st century skill, a new type of digital literacy.

    Creating deceptive
    content is easy

    Almost anyone can create realistic photos, videos, audio files, and documents with easy-to-use tools and a few clicks. While there will continue to be bad actors who seek to label synthetic content as authentic, our goal is to provide good actors with a way to demonstrate the authenticity of their content.

    Identifying the
    origin of content
    is now even easier

    Almost anyone can create realistic photos, videos, audio files, and documents with easy-to-use tools and a few clicks. While there will continue to be bad actors who seek to label synthetic content as authentic, our goal is to provide good actors with a way to demonstrate the authenticity of their content.

    Content identification flow [Content identification flow]

    It all starts
    with the pin

    The Content Credentials pin signals that the content contains information about its provenance. This visual representation previews an interactive component that reveals key information. Determine the method of creation and see a record of editing history.

    Explore how to adopt

    How it's implemented today

    Content Credentials in action

    C2PA Logo [C2PA Logo]
    Whos behind
    Content Credentials?

    One group

    The Content Credentials specification is a project hosted by theCoalition for Content Provenance and Authenticity (C2PA).

    500+ Companies

    Its grown to a collaboration with hundreds of companiesled by Microsoft, Adobe, Intel, BBC, Truepic, Sony, Publicis Groupe, OpenAI, Google, Meta, and Amazon.

    Adopt Content Credentials today

    Explore how to adopt
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