Chrome ad experience measurements
Chrome provides public metrics and tooling for sites and others, like advertisers, to better understand real users' ad experiences and their impact.
CrUX ad metrics
Chrome publishes experimental metrics about Chrome users' ad experiences from Chrome users through the Chrome User Experience Report (CrUX). Use CrUX Vis for a quick view of these metrics for eligible sites at an origin and page-level.
Ad
Density
The Ad Density metric describes a typical user's balance of content and advertising visibility.
Ad Weight:
CPU
The Ad Weight: CPU metric describes the CPU consumption by ads, which can impact performance.
Ad Weight:
Network
The Ad Weight: Network metric describes the network resources consumption by ads, which can impact performance.
Ad experience documentation
Ad measurement:
detection
Learn how Chrome detects ads on the page.
Ad measurement:
methodology
Learn about the methodology used to measure ad experiences.
![[Chrome for Developers]](https://www.gstatic.com/devrel-devsite/prod/v826fb839c0b38141980abf47020a61dc3ff340cbde624f57178f4c01d184ef87/chrome/images/lockup.svg){kind=link}
![[]](https://developer.chrome.com/static/docs/ads/images/crux-ad-hero.png){kind=link}
![[]](https://developer.chrome.com/static/docs/ads/images/crux-ad-count.png){kind=link}
![[]](https://developer.chrome.com/static/docs/ads/images/crux-ad-density.png){kind=link}
![[]](https://developer.chrome.com/static/docs/ads/images/crux-ad-weight-cpu.png){kind=link}
![[]](https://developer.chrome.com/static/docs/ads/images/crux-ad-weight-network.png){kind=link}
![[]](https://developer.chrome.com/static/docs/ads/images/ad-detection.png){kind=link}
![[]](https://developer.chrome.com/static/docs/ads/images/ad-methodology.png){kind=link}
![[]](https://developer.chrome.com/static/docs/ads/images/ad-tooling.png){kind=link}
Ad measurement:
tooling
Learn about the tooling available in Chrome to help you measure ad experiences.