Remove Cloudflare branding with Offlabel

Offlabel is an Enterprise-only feature that removes Cloudflare branding and logo from Turnstile widgets. When enabled, widgets display without any visual references to Cloudflare.

When Offlabel is enabled:

• The Cloudflare logo and color schemes are removed from all widget states.
• The widget maintains the same functionality, behavior, and WCAG 2.2 AA accessibility compliance.
• All security features remain unchanged.

The widget will display with a clean, unbranded appearance that integrates seamlessly with your website's design.

After your account team enables the Offlabel entitlement, you can activate it for specific widgets using the Cloudflare API.

curl -X PUT "https://api.cloudflare.com/client/v4/accounts/$ACCOUNT_ID/challenges/widgets/$WIDGET_ID" \
-H "Authorization: Bearer $API_TOKEN" \
-H "Content-Type: application/json" \
-d '{
    "offlabel": true
}'

You can enable Offlabel when creating new widgets.

curl -X POST "https://api.cloudflare.com/client/v4/accounts/$ACCOUNT_ID/challenges/widgets" \
-H "Authorization: Bearer $API_TOKEN" \
-H "Content-Type: application/json" \
-d '{
    "name": "Branded Widget",
    "domains": ["example.com"],
    "mode": "managed",
    "offlabel": true
}'

Confirm Offlabel is enabled by checking your widget configuration.

curl -X GET "https://api.cloudflare.com/client/v4/accounts/$ACCOUNT_ID/challenges/widgets/$WIDGET_ID" \
-H "Authorization: Bearer $API_TOKEN"

The response will include "offlabel": true when the feature is active.

As a condition of enabling offlabel, you must reference Cloudflare's Turnstile Privacy Addendum in one of two ways:

1. Link to it in your own privacy policy.
2. Configure the widget to display a link to Cloudflare's privacy policy using the JavaScript Render Parameters.

Offlabel is available exclusively to Enterprise customers with the Enterprise Turnstile add-on or Standalone Enterprise Turnstile customers.

Contact your account team for access to the Offlabel feature.