Activations
Activations is a cloud-based product that enables you to configure managed, automated reverse ETL pipelines without writing code. It activates data from a centralized source of truth, such as a data warehouse, and delivers insights directly into the business tools where your teams make decisions. When paired with Fivetrans ELT capabilities, Activations enables you to have a bidirectional, end-to-end data pipeline.
New to Activations?
Get familiar with core concepts and discover how Activations works.
Find answers to frequently asked questions about Activations in Fivetran.
Learn essential terms to navigate Activations with confidence.
New to Fivetran?
Only pay for the data you use. Learn more about Fivetran's usage-based pricing model.
Find answers to frequently asked questions about migrating your Census account to the Fivetran platform.
Pre-built, automated rETL pipelines
Connect and transform data from warehouses, streaming platforms, SaaS apps, and CSV files to power your syncs.
Activate your data by connecting it to your business tools. Learn about mappings, behaviors, triggers and schedules.
Powerful visual exploration and creation of segments for targeting in campaigns. No SQL necessary.
Understanding how your data is flowing is key to great automation. Use logs, alerts, and integrations to keep track.
Build your own Activations integrations, connect git, and manage Census via API.
Learn how Activations is architected to keep you in control of your sensitive data.
Product changelog
Want to know about the latest features and bug fixes in the Activations product? Check out our changelog.
Need help?
Contact us using the Fivetran Support portal.
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