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Subscription pricing plans for every stage of growth | Recharge
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Scalable rates for every stage of growth

Starter

For emerging brands launching their subscription program

$99/mo

Try for free
Most popular

Plus

For scaling brands ready to optimize their subscription strategy

$499/mo

Talk to us

Custom

For high-volume subscription brands, looking to improve subscriber retention

Volume-based rates

Contact us

Processing fees at:

1.49% + 19 per transaction

Whats inside

Subscription-first product page widgetAcquire 4x more subscribers with a customizable subscription widget
Intuitive customer portalCustomize your portal in minutesno code requiredand empower subscribers with a streamlined, self-serve experience
Upsell & cross-sell toolsIncrease subscription conversion & AOV with strategic upsell & cross-sell touchpoints across the customer journey
Smart Cancellation PreventionCraft personalized, no-code cancellation journeys that give subscribers compelling reasons to stay and surface insights that help prevent future churn.
Failed Payment RecoveryRecover up to 88% of failed payments with AI-powered retries and smart notifications that make updating payment details effortless.
Win Back solutionsRecover more lapsed subscribers with targeted offers, custom reactivation pages, and instant charge processing that speeds their return
Automated workflowsBoost retention, conversion & LTV with automated, high-impact flows like welcome offers and starter-to-refill transitions
Gifting capabilitiesLet customers gift subscriptions to family & friends
Analytics & industry benchmarksTrack key metrics in real time and measure your performance against industry benchmarks

Processing fees at:

1.34% + 19 per transaction, with scalable transaction rates to support your growth

Everything in Starter, and:

Hands-on implementationGet expert project support with regular check-ins, best-practice guidance, and dedicated resources to ensure a smooth, confident path to launch
End-to-end migration supportMove to Recharge with confidence through precise data validation, automated preparation tools, and a cutover strategy proven to prevent disruption and eliminate errors
Customizable bundles & tiered discountsIncrease retention and AOV with curated or customizable bundles that speed up checkout and encourage repeat purchases
Concierge SMS*Allow customers to manage subscriptions by textskip, delay, ship sooner, or add products instantly. Reduce churn, strengthen retention, and lift order values with proactive, AI-powered messages
Loyalty – RewardsFoster loyalty throughout the subscriber lifecycle with tailored incentives that help get subscribers to their next order
Loyalty – Referral ProgramAcquire more valuable customers and build long-term loyalty with referral offers and reminders designed to spark sharing and accelerate conversion
Javascript SDK & Storefront APICreate highly personalized subscription experiences by seamlessly integrating Recharge into your storefront

*+$0.03 US & Canada / + $0.06 International per message segment

Custom implementationsGet tailored workflows and integrations built around your unique business needs, designed to scale
Dedicated priority technical supportPriority access to technical specialists who know your setup and keep everything running smoothly
Review of solution architectureExpert evaluation of subscription infrastructure to optimize performance and scalability
Enterprise business reviewsReceive strategic, recurring reviews to track results, uncover opportunities, and guide long-term growth
StarterPlusCustom

Subscription Platform

Unified checkout on Shopify

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Native integration with Shopify discounts, tax, and shipping

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Secure and flexible payment support*End-to-end payment flexibility and secure vaulting so shoppers can pay their waysafely and seamlessly
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Customer portalAn intuitive, self-serve portal that allows customers to add and swap products, reschedule deliveries, and engage with your brand
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Smart Cancellation PreventionPersonalize cancellation flows with targeted offers, A/B testing, and smart branching to retain more customers
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Failed Payment RecoveryRecover more revenue with smart retries, frictionless payment updates, and analytics that optimize passive churn recovery
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Win BacksBring lapsed subscribers back with personalized incentives, branded reactivation pages, and one-tap, passwordless reactivation
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Passwordless customer login

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Prepaid subscriptions

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Gift subscriptionsLet customers purchase subscriptions as gifts and give recipients full control of their own subscription experience
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Merchant admin portalYour central hub for managing all Recharge configurations and subscription settings
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Third-party integrations libraryIntegrate with the major tools you use across ecommerce, marketing, and operations
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Permissions managementManage accessibility for every admin and team member in your Recharge portal
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Bulk manage subscriptionsMake bulk updates to subscriptions for fast, efficient changes at scale
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Robust and flexible API

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Javascript SDK & Storefront API accessIntegrate Recharge into your storefront for highly personalized subscription experiences
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Configurable rate limitsAccess higher rate limits as usage of the Recharge API grows
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Upsell & Cross-Sell

Checkout Upsell & Cross-sellBoost conversion with targeted offers at checkout
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Post-purchase Cross-sellShow personalized, one-click add-ons after checkout to boost AOV with no extra friction
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Cart & Cart Overlay UpsellConvert one-time purchases to subscriptions with full upsell analytics and expandable options for future cross-sells and other features
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Workflow Automations

Subscription setup & product transitionsAutomate subscription setup and product transitions with Kit Unpacking and Starter Packs to Refills workflow templates
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Product journeys & scheduled experiencesDesign product journeys with looping or fixed sequences and schedule recurring shipments to create engaging subscriber experiences
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Subscriber acquisition offersConvert first-time buyers with trial-to-subscription and welcome offer flows that transition customers into long-term subscribers
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Bundles

One-time purchase bundling functionality

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Subscription based bundling functionality

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Preset BundlesCreate pre-configured bundles of products at a set price
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Customizable BundlesAllow customers to mix and match products to create their own personalized bundles
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Bundles SDKBuild custom bundle experiences using pre-made developer components.
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Bundles APIAPI access for full control over bundle logic and workflows.
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Loyalty

RewardsOffer credits, discounts, and gifts that encourage repeat orders, with behavior-based triggers and smart reminders that reduce churn
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ReferralsEncourage subscribers to refer friends & family with flexible incentives, frictionless sharing, and branded landing pages that convert
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SMS & Email (Communications)

Concierge SMSAllow customers to manage subscriptions by textskip, delay, ship sooner, or add products
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$0.03 US / $0.06 International per message

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$0.03 US / $0.06 International per message

Upcoming order emailDeliver branded, actionable reminders that let customers delay shipments or add products in a single clickno login required
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Subscriber reactivation campaignsAutomated win-back campaigns that re-engage canceled subscribers with targeted offers and seamless reactivation links
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Analytics

Revenue and order performanceTrack revenue, recurring orders, upcoming shipments to understand how subscriptions contribute to your business growth
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Conversion, retention, & subscription healthMonitor churn, subscriber lifecycle trends, and subscription performance to identify what’s working and where customers drop off
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Customer behavior & lifecycle actionsSee how customers engage with their subscriptions to optimize experiences
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Campaign performanceMeasure the impact of Upsell and Cross-sell experiences, Win Back campaigns, and recovery flows to see which campaigns drive higher retention and revenue
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Rewards & Referrals program performanceAnalyze how your rewards and referral programs influence repeat purchases, subscriber growth, and customer LTV
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Support & Services

24/7 Support

Within 8 hours

Within 6 hours

Live video support within 4 hours

*Not applicable with Shopify Checkout Integration.
**Business hours: Monday-Friday, 6AM-6PM PST

Show comparison

Powering the leading brands in every vertical

Carpe logo displayed in white on a dark background. [Carpe logo displayed in white on a dark background.]
Healthy Baby logo featuring text and a star. [Healthy Baby logo featuring text and a star.]
Flamingo logo in white text on a dark background. [Flamingo logo in white text on a dark background.]
Bite logo displayed in white on a dark background. [Bite logo displayed in white on a dark background.]
Geologie logo displayed in white text [Geologie logo displayed in white text]
Kollo Health Quote logo displayed in white on a darker background. [Kollo Health Quote logo displayed in white on a darker background.]
Logo of Vital Proteins [Logo of Vital Proteins]
Cometeer logo [Cometeer logo]
The logo of Good Ranchers. [The logo of Good Ranchers.]
Carpe logo displayed in white on a dark background. [Carpe logo displayed in white on a dark background.]
Healthy Baby logo featuring text and a star. [Healthy Baby logo featuring text and a star.]
Flamingo logo in white text on a dark background. [Flamingo logo in white text on a dark background.]
Bite logo displayed in white on a dark background. [Bite logo displayed in white on a dark background.]
Geologie logo displayed in white text [Geologie logo displayed in white text]
Kollo Health Quote logo displayed in white on a darker background. [Kollo Health Quote logo displayed in white on a darker background.]
Logo of Vital Proteins [Logo of Vital Proteins]
Cometeer logo [Cometeer logo]
The logo of Good Ranchers. [The logo of Good Ranchers.]

Frequently asked questions

Is there a free trial?

Yes! We do offer a 60-day free trial period for our Starter plan. The trial period begins on the day you install the Recharge app for your store.

Is Recharge worth the price?

Yes, absolutely. Recharge is the complete, unified retention stack that guarantees LTV growth and revenue stability.

While basic apps handle transactions, Recharge provides turn-key, enterprise-grade tools that directly improve your highest-leverage metrics.

By consolidating your retention efforts into one platform, from subscriptions and loyalty to analytics, Recharge provides the scalable infrastructure, deep Shopify integration, and proven support needed to compound your LTV far beyond the capabilities of alternative apps.

When does billing begin, and what is the billing cycle?

You will not be charged any fees during your trial period. After the trial is over, your recurring billing cycle will begin. Recharge follows a monthly billing cycle. You will be billed after the first full billing cycle you complete, not including the free trial period.

How does pricing work?

Depending on the plan you select, your total monthly charges will include a fixed monthly fee, plus variable fees based on your usage in the most recent billing cycle. Please review the pricing plans to compare your options.

How is usage-based pricing calculated?

Usage fees differ by plan and apply to all transactions processed by Recharge per month.

Is the pricing for Recharge distinct from ecommerce platform fees?

Yes. All pricing for Recharge is in addition to any other services or solutions your store may utilize, such as your ecommerce platform, payment processor, and any other ecommerce applications.

Is pricing for Recharge any different for merchants on Shopify Plus?

Merchants using Shopify Plus may be eligible for discounted pricing through our Custom plan. Please contact our Sales team for more information.

Can I change my plan later on?

Yes, you can upgrade your plan at any time. Merchants on the Starter plan can move up whenever theyre ready. Our Plus and Custom plans run on 12-month terms, which means you can upgrade during your term as your volume grows, and downgrade when your term commitment expires.

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