We support activation through any DSP, with data onboarding via LiveRamp, Throttle, and other leading platforms. Clients can choose from hundreds of pre-built HCP segments or request custom audiences based on specialty, claims behavior, geography, and more. Our data is used to reduce waste, improve efficiency, and track results at the physician level where supported.

Programmatic is often paired with Trigger Email to re-engage providers after an ad view or click, delivering a timely follow-up based on actual interest or behavior.

What's Included

Off-the-Shelf or Custom Segments with Competitive CPMs

Access ready-to-use HCP audiences or request custom segments by diagnosis, prescribing volume, affiliation, or clinical specialty.

Bring Your Own DSP

Activate in the DSP of your choice without being tied to a specific platform.

Data Onboarding Integration

We work with top-tier data on boarders (e.g., LiveRamp, Throttle) to securely move and activate audience segments.

NPI-Level Reporting Support

Select DSPs allow for physician-level performance reporting, enabling tracking down to individual NPIs where permitted.

Cross-Channel Integration

Trigger follow-up emails to HCPs whove interacted with your ads, closing the loop and increasing downstream engagement.

FAQs

What DSPs can I use?

You can activate your campaigns in any DSP. Our audience segments are portable and can be delivered through leading data onboarding platforms and in many cases, theyre already available off-the-shelf within commonly used DSPs.

Can you build custom segments?

Yes. We support fully custom HCP segments using specialty, geography, clinical activity, and other profile data.

What kind of reporting is available?

Standard performance metrics like impressions, clicks, and conversions are included. In some DSPs, NPI-level engagement reporting is also available.

Can I connect programmatic to other outreach channels?

Yes. Many of our clients integrate programmatic campaigns with Trigger Email to re-engage HCPs and move them further down the funnel.

How long does it take to build a custom segment?

Custom segments are typically completed within 3 to 5 business days. Timelines may vary slightly based on complexity or data volume, but our team works to meet or beat that standard whenever possible.

HealthLink Dimensions Engage Solution

Programmatic Advertising

Reach HCPs Across the Web on Any Device

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