The most complete data capture on the market

Heap supports Smart Capture, manual tracking, and server-side events, so you can tailor your data strategy to fit your product and team. Whether you choose one method or combine all three, Heap gives you complete, trustworthy insights without compromise.

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Accelerate insights with Autocapture

Heap provides the easiest and most comprehensive way to capture the data you need. With just a single snippet of code, Heapautomatically capturesevery view, click, swipe, and form fill. No more missing data or missed opportunities.

Works on both web and mobile
Supports first and third-party installations
Immediately captures the vast majority of user behavioral events

Read our whitepaper on Autocapture

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Flexible Mobile Data Capture Across Leading Frameworks

Heap offers powerful Smart Capture support for mobile apps, alongside support for manually defined custom events. This gives teams the flexibility to track automatically, define events manually, or combine both, depending on what fits their workflow best.

This approach balances the stability and control of manual tracking with the speed and ease of Smart Capture. Interactions are captured instantly across native and cross-platform frameworks; no instrumentation required.

Out of the box, Heap automatically captures taps, screen views, text inputs, and other key behaviors on:

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This means your team can get instant visibility into user flows, feature adoption, and friction pointsno tagging or code changes required.

Need more customization? Heap also supports manual event capture for additional platforms, including:

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Technical Credibility Booster

Whether youre shipping a native experience or building cross-platform, Heap gives you the flexibility to start capturing value fast, and the control to scale insights as your app evolves.

Learn more about mobile analytics

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Custom track anything

With Heap, you can start your analysis by capturing everything through Autocapture, then go the extra mile by manually enriching your dataset withAPIsthat capture client and server-side events.

Create and manage custom events on your own infrastructure.
Pass data between applications and user sessions.
Build your single source of customer truth.

Learn more about custom tracking

Get the full picture, and then some

With other tools, getting answers to your questions can take months. With Heap, a single snippet of code starts collecting behavioral data immediately.

Autocapture data everywhere
Heap is easy to install on any modern framework or device, and works on web, iOS, Android and over a dozen third-party applications, with more coming every year.
Enrich your event data
Supplement Heap data with additional metadata using snapshots, APIs, and custom properties, all within our UI no codebase changes needed.
Get answers in minutes, not days
Dont wait months for your teams to figure out what they need to know. With Heap, you can ask anything, anytime, because the data is already there.

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Manual Tracking vs. Autocapture: Which approach comes out on top? (And can you have both?)

Manual Tracking vs. Autocapture. Which approach will come out on top?

Autocapture: a single snippet of code captures everything on your site.Manual tagging: inserting tracking code for every event you care about.

Download The Fight Guide

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Autocapture makes analysis flexible so we can iterate quickly instead of having to wait three months for something to be tagged. There are always unknowns that you dont realize youll wish you had been capturing.