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Policy Hub - IAB Europe
Interactive Advertising Bureau
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European Policy in Digital Advertising

Welcome to IAB Europe's Policy Hub

As digital advertising continues to advance, clear and balanced policies are essential to fostering a thriving, innovative, and responsible digital ecosystem in Europe.

Our Policy Hub features the work of IAB Europe, created in collaboration with National Federations and our members, to showcase what we are doing and the steps we are taking to ensure an inclusive, safe, and competitive digital economy.

For more information on IAB Europes policy vision and commitments, access our Guiding Principles Paper here:

IAB Europe's Guiding Principles Paper


For a list of recently published IAB Europe position papers and guidance documents, please visit here:


IAB Europe Policy Positions

Featured Resources

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Join the IAB Europe Team as Our Next Public Policy Intern

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Getting the Digital Omnibus Right: Protecting Privacy with Simpler Rules

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Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint

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Optimisation Over Reform - Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

Latest News and Resources

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H1 Highlights: What We’ve Delivered So Far

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Join the IAB Europe Team as Our Next Public Policy Intern

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Industry Coalition Calls for the Digital Omnibus to truly Deliver Simplification

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Getting the Digital Omnibus Right: Protecting Privacy with Simpler Rules

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IAB Europe Welcomes Digital Omnibus Ambition and Calls for Risk-Based Simplification

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IAB Europe Sends Letter to the EDPB on the Initiative to Organise a Stakeholder Event on Anonymisation and Pseudonymisation Following the CJEU Ruling in EDPS v. SRB

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The Digital Fairness Act and the EU’s Simplification Paradox

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IAB Europe Submits Response to the European Commission’s Public Consultation on the Digital Fairness Act

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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

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Q&A: The Digital Advertising Supply Chain

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IAB Europe Shares Positions on GDPR and ePrivacy Simplification

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Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

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Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint

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[Watch on Demand] IAB Europe's Optimisation Over Reform Webinar

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Policy Matters - Beyond the Hype: What AI Really Means for Digital Advertising and the Impact of AI Policy

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Optimisation Over Reform - Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

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IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 1/2025

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[Watch on Demand] Advertising Horizons 2025

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IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models

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IAB Europe’s Expectations for the New European Commission

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IAB Europes Policy Committee

IAB Europes Policy Committee represents the interests of Europes digital marketing and advertising industry to ensure that future EU policy and regulation enable continued innovation and sustainable media while maximising the industrys potential to contribute to Europes digital economy.
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The Committee brings together industry leaders to shape IAB Europes engagement strategy in the EU.

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The Policy Committee provides an opportunity to leverage policy knowledge and the latest insights from EU legislation and initiatives.

Get Involved

Join IAB Europes Policy Committee to help strengthen the industrys voice in EU policymaking and contribute to impactful advocacy efforts at the European level.

It serves as a forum for analysing EU policy and gathering policy expertise. By fostering collaboration, we shape policies that support innovation, fair competition, and a vibrant digital economy.

To find out more about how you can join and get involved in the committees work, please contact IAB Europes Public Policy Manager, Ins Talavera de la Esperanza - talevera [at] iabeurope.eu or follow the link below to enquire.

Join today

Dont Just Take Our Word For It

IAB Europe is working with a variety of digital advertising associations and businesess in Europe. Here is what some of them have to say:
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    Jacob Dexe

    Public Affairs Manager at IAB Sweden and Chair of IAB Europes Policy Committee

    "The IAB Europe Policy Committee is a great forum that not only brings together public policy expertise from across the digital advertising value chain but also keeps us informed about evolving EU policies. The forum gathers to share insights and views on EU policies and rules."
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    Emma Ascroft

    Senior Director, Public Policy at Yahoo and Vice-Chair of IAB Europes Policy Committee

    "There is great value in the IAB Europe Policy Committee bringing together such different industry players in the same forum to shape the associations advocacy strategy and to voice the industry's interests as one in front of EU institutions."

Some of Our Key Members & Partners

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