“For me personally, this is the tool that Ive been using now for the last year plus, and I have no reason to want to change. Everything I need is there.”
Paul Charlton| [ Web Proxy ] |
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Simple, common sense stats (without sacrificing functionality)
Nobody wants to spend hours watching YouTube tutorials just to navigate their analytics. It should be easy to answer basic questions about your visitors.
[Campaigns dashboard]
Create campaign links and track the traffic, leads, and sales from each one.
Learn more →
[Solo Report showing stats for Google]
Dive deeper into your data with reports for individual pages and referrers.
Learn more →
[Html email report heading]
Schedule automated email reports for yourself and your clients.
Learn more →
That's why we built a simple WordPress analytics plugin with stats anyone can read and use to grow their website. No more complex metrics or messy menus (we use it too!).
View PricingYour data is created and stored in your database without any communication with outside servers. No cookies are used and no personal data is ever saved, allowing you to comply with regional privacy laws like the GDPR and CCPA.
“At Webdev.com, we utilize Independent Analytics for our websites, and we can't recommend it enough. This tool is incredibly useful and serves as an excellent alternative to Google Analytics, making it easier for our customers to access the insights they need. Highly recommended. A++”
[Michael Fied]
“I have a website and blog for my freelance editing business, and Independent Analytics is so much better for what I need than Google Analytics. It's easier and faster to find the data I want to see, and the aesthetics are miles better.”
[Clara Carlson-Kirigin]
Yes, Independent Analytics is a WordPress plugin, so it can only be used on WordPress websites. The advantage of this is that it can automatically add the tracking script to your site and do cool things like integrate with your form and eCommerce plugins with zero configuration on your part.
Nope, as a WordPress plugin, Independent Analytics already has access to your site, so it outputs the tracking code for you automatically. All you need to do is clear your cache once after installing it (if you use a caching plugin) so that the tracking script can appear on all pages for all visitors.
No, Independent Analytics does not use cookies or store personal data, so it is not required to show a cookie consent form. It is important to make sure that no other plugins or scripts on your site require consent before removing your cookie banner.
No, it is not possible to import data from Google Analytics into Independent Analytics at this time. If you’re currently using GA, you can run IA alongside it for a few weeks or months to ease the transition.
Yes, you can use both Independent Analytics and Google Analytics at the same time if you’d like. This will not cause any errors or conflicts on your site.
No, Independent Analytics makes a single asynchronous REST API request to your own website, so it will cause no perceivable impact on how quickly your site loads. You can still achieve a 100/100 PageSpeed Insights score.
Independent Analytics stores about 200-300MB of data per million sessions. For most websites, this means a very reasonable volume of data will be stored over the years. There is also an option to automatically purge old data, so you can limit storage to 1-3 years.
The number of pages a site has will not impact how quickly the analytics load on the front-end or the back-end. It will load as quickly for a site with twenty thousand pages as for a site with five pages.
With that said, sites that receive a high number of visitors can experience a slower analytics dashboard in the WP admin. This is mainly an issue for websites that get one million or more visitors per month. Read more here.
Independent Analytics uses cookieless tracking, which allows it to record your visitors without using any cookies. It uses a fingerprinting technique to recognize repeat visitors by generating a unique ID.
Yes, Independent Analytics is fully compatible with multisite installs. Each sub-site can activate IA independently and will get its own analytics dashboard.
Nope, you can install Independent Analytics on as many sites as you want and use it for as long as you’d like. There is no limit to the number of visitors you can track or the length of time you can retain your data.
No, you will not lose any data. When you upgrade, you will retain all of your existing data, and there will not be any downtime in tracking when switching to the Pro plugin.
If you have any questions, you can click here to get instant answers from our AI Assistant, or email us directly via support@independentwp.com to reach a real person.
Download the Independent Analytics plugin today
Copyright 2026 Independent Insights LLC.
“This tool is great. The free version is enough for 90% of my client sites, more user-friendly than GA and no problems with GDPR.”
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