Our platform /Google Cloud Platform (GCP)

LiveRamp for Google Cloud Platform

As a leading Google Cloud Partner, LiveRamp provides the essential connectivity to safely resolve and activate data in BigQuery, securely collaborate on new insights with key partners and signals, and deliver personalized campaigns across Googles ecosystem and beyond for measurable business growth.

[]

Unlock Your Customer Data on Google Cloud

Your customer data holds immense insight, but its often siloed across different services in Google Cloud. LiveRamp solves this challenge. Our platform connects your fragmented data directly within your own secure GCP project, creating a single, accurate view of your customer to power smarter analytics and personalization.

[]

Native Integration, Maximum Control

LiveRamp integrates seamlessly with the Google Cloud services you already rely on, including BigQuery, Google Cloud Storage, and Ads Data Hub. We resolve your customer data into a single, secure ID all without it ever leaving your project. This ensures you maintain maximum control and security while preparing your data for secure collaboration and activation across the marketing ecosystem.

[]

Drive Better Business Outcomes

The result is a clear competitive advantage. With a complete customer view in BigQuery, youll boost marketing ROI, improve analytics, and measure campaign results with far greater accuracy. Power your AI and machine learning models with better, unified data to create exceptional customer experiences. LiveRamp on GCP helps you achieve better business outcomes while keeping full control of your data.

[]

Accelerate Procurement through the GCP Marketplace

Streamline your procurement process and maximize your budget buying LiveRamps solutions directly through the GCP Marketplace.

Benefits of purchasing through the GCP Marketplace:

Unified Billing: Simplify your financial processes with a single, consolidated bill from GCP for all your LiveRamp and GCP services.
Faster Procurement Cycles: Accelerate your time-to-value by eliminating lengthy vendor onboarding and contract negotiations.
Optimize Your Spending: Leverage your existing GCP committed spend to purchase LiveRamp solutions, freeing up budget and resources for other strategic initiatives.

No items found.

[quotation marks icon]

Were proud to announce LiveRamp as a 2024 Google Cloud Partner Award winner and recognize their achievements enabling customer success from the past year.

Kevin Ichhpurani / Corporate Vice President, Global Ecosystem and Channels at Google Cloud

[]

In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamps deep integration with Googles BigQuery unlocks data signals and helps optimize media spend and increase marketing agility.

For even more videos on how LiveRamp powers data collaboration and enhances personalization on Google Cloud, see this page.

No tabs found.

No content found.

[]

Common Marketing Use Cases for LiveRamp with GCP

Enhance Customer and Prospect Reach

Live/Identity directly embeds alongside Google Ads and Google ADH for easy, consistent audience engagement and measurement.

LiveRamp Activation APIs along with activation within the LiveRamp Clean Room provide person-centered and household-centered campaign connections to hundreds of additional media and measurement partners, enabling broad activation strategies across programmatic, social, walled garden, and TV/CTV destinations.

[]

Optimize Cross-Channel Media on GCP

Live/Identity and Live/Insights portfolios consolidate complex media logs and performance reports with secure identifiers. Reveal data connections to accelerate cross-channel performance measurement, campaign incrementality, and journey-based affinities.

Analysts can easily discover additional insights using Googles BigQuery, including customer segmentation, scoring, and personalization. Quickly create marketing reports with Googles Looker Studio, a business intelligence service that makes it easy to create and share data visualizations.

[]

Improve Partner Data Collaboration

LiveRamps secure identity translation creates optimized match keys for multi-partner data sets in Google Analytics Hub, supporting greater data connectivity and analytic accuracy from the enhanced match characteristics of Live/Identity technologies.

[]

Accelerate Artificial Intelligence Modeling

Live/Identity consolidates behavioral signals with LiveRamps non-reversible secure identifiers. This accelerates the production of accurate and safe data sets for customer modeling and ensures Googles Vertex AI and Generative AI solutions have the richest sources of inputs while adhering to customer data governance requirements.

[]

Create Stronger Customer Identity Graphs with Enterprise IDs and BigQuery

LiveRamps Embedded Identity Resolution and Translation solutions produce unifying brand-specific enterprise IDs that enhance profile accuracy.

Live/Identity unifies both personal and device identifiers from LiveRamps industry-leading knowledge graph. LiveRamps native solutions process data within the clients own GCP account using BigQuery SQL, supporting your brands own data governance policies.

[]

Integrate Authenticated Audiences for Cross-Channel Addressability

LiveRamp ATS is a web-integrated solution that provides Live/Identity on authenticated event streams, improving addressability for your most important audiences and helping to connect personal brand engagement with media influence and top-of-funnel growth programs.

By integrating with Google Datastreams, marketers can create a scalable streaming data platform to understand real-time behaviors from a variety of sources such as website clickstreams, application logs, and social media feeds.

[]

Explore LiveRamp's Solutions in Action

Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.

No items found.

Features

[]

Resolve fragmented customer touchpoints to LiveRamps interoperable identifier, RampID, directly within your GCP environment. LiveRamp Identity integrates natively with BigQuery for enhanced data matching and connectivity.

[]

Translate data in your GCP environment to different LiveRamp identity domains to collaborate with trusted partners directly within a BigQuery Clean Room or with the LiveRamp Clean Room for multi-cloud support and pre-built marketing analytics.

[]

Directly connect and activate data from your cloud environment with 500 turnkey destinations across digital ecosystem, mobile, and CTV.

[]

Fully integrated with Google Ads and with measurement support for Google ADH.

[]

LiveRamp solutions are available on GCP Marketplace for ease of procurement and billing.

Learn More About LiveRamp and GCP

Drive transformative digital workflows that accelerate data innovation and time-to-value with LiveRamp and Google Cloud. Let us show you how.

Web Proxy Viewer | New URL | Original Page

I want to

How LiveRamp Helps

Industry

Overview

Enterprise-Level Features

Live/identity

Live/Connectivity

Live/Access

Live/Insights

LiveRamp for Google Cloud Platform