[ Web Proxy ]
URL:
Viewing: https://mailchimp.com/pricing/ [Back]  [Original]
Mailchimp Pricing Plans | Get Started Today | Mailchimp Skip to main content
Close Main Menu

Main Menu

Customize Plans & Offers

[Go]

Email Marketing

Try risk-free Save 15% on 10,000+ contacts

Try our Standard plan for free!

Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 14-day trial. Cancel or downgrade to our Essentials or basic Free plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 14-day trial. Cancel or downgrade to our Essentials or basic Free plans at any time.

Get 15% off our Standard plan

Businesses with 10,000+ contacts can save 15% on their first 12 months. Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

Businesses with 10,000+ contacts can save 15% on their first 12 months. Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

  • Generative AI features

  • Actionable insights into audience growth and conversion funnels

  • Enhanced automations

  • Custom-coded email templates

  • Customizable Popup forms

  • Personalized onboarding

Find the right plan
Request a demo
$ AUD R$ BRL $ CAD CHF CHF DKK kr EUR GBP $ HKD INR JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR

Standard

Send up to 6,000 emails each month.

Need to manage more contacts?Get in touch to learn about custom plans.

[Go]
Try for free Try free for 14 days

Free for 14 days

Then, starts at $130per monthper month

No Credit Card Required
Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts

per month for 12 months

Then, starts at per month per month

Save 15% on 10k+ contacts
Start Free Trial Start Free Trial Buy Now Buy Now Contact limit exceeded Limit
See Overages & Offer Terms

Terms

Request a demo

Save 15% on the ultimate expert-assisted platform for growth

Engage your audience and increase sales with 15% off your first 12 months. Plus, get expert support to help migrate your data and provide strategic guidanceexclusive to the Premium plan.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced marketing automation flows
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
Find the right plan



Larger contact list? Call +1 (800) 330-4838 for custom pricing, annual plans, demos, and more. Contact sales.

$ AUD R$ BRL $ CAD CHF CHF DKK kr EUR GBP $ HKD INR JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR

Premium

Send up to 150,000 emails each month.

Need to manage more contacts?Get in touch to learn about custom plans.

[Go]

Save 15% on 10,000+ contacts

per month for 12 months

Then, starts at per month per month

Save 15%
Buy Now Buy Now
Contact Sales Request Demo Call +1 (800) 330-4838
See Overages & Offer Terms

Terms

See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More

See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More



Larger contact list? Call +1 (800) 330-4838 for custom pricing, annual plans, demos, and more. Contact sales.

Not sure how to choose?

Answer a few quick questions for a personalized recommendation for you.

Find my plan
Find my plan

Customize Plans & Offers

[Go]

Email Marketing

Customize plans & offers

[Go]

Not sure how to choose?

Answer a few quick questions for a personalized recommendation for you.

Find my plan

Custom pricing for large businesses

Need a large number of seats or contacts? Mailchimp can meet your needs. Explore custom pricing, annual plans, live demos, and more with our expert sales team.

Contact Sales +1 (800) 315-5939

Mailchimp Recommends

Free

Have less than 250 contacts? Manage early growth with our basic Free planno AI, no optimization tools. Move to a paid plan when youre ready. Sending will be paused if contact or email send limit is exceeded.

Learn more

Limit of 250 contacts

$ 0 per month per month

Sign Up Sign Up Contact limit exceeded Limit

Not sure how to choose?

Weve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

Weve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

Not sure how to choose?

Weve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

Find my plan

Under 250 contacts? It's free.

Use core features to manage early growth. Move to a paid plan as you scale.

Use core features to manage early growth. Move to a paid plan as you scale.

Sending will be paused if contact or email send limit is exceeded.

Learn more

Compare plan features

Premium Standard Essentials Free
Key Plan Features
Marketing Automation Flows
Up to 200 flows
Up to 200 flows
Up to 4 flow steps
Not included
No additional cost add-on
No additional cost add-on
Not included
Not included
Custom-coded Templates
Create and Send
Create and Send
Create upgrade to send
Create upgrade to send
Premium Migration Services
Contact Sales
Not included
Not included
Not included
Admin
Monthly Email Sends
15X contacts
12X contacts
10X contacts
Max of 500/mo or 250/day
Users
Unlimited
5 Seats
3 Seats
1 Seat
Audiences
Unlimited
5 Audiences
3 Audiences
1 Audience
Role-based Access
5 Roles
4 Roles
2 Roles
Not included
Services & Support
Customer Support
Phone & Priority Support
24/7 Email & Chat Support
24/7 Email & Chat Support
Email support for first 30 days
300+ Integrations
Included
Included
Included
Included
Personalized Onboarding
4 Sessions
1 Session
Not included
Not included
Included
Not included
Not included
Not included
Email Marketing & Segmentation
Popup Forms
Included
Included
Included
Included
Pre-built Email Templates
Included
Included
Included
Limited
Email Scheduling
Included
Included
Included
Not included
Remove Mailchimp Branding
Included
Included
Included
Not included
Branded Templates
Included
Included
Not included
Not included
Included
Included
Not included
Not included
Dynamic Content
Included
Included
Not included
Not included
Compare all features

Work with a trusted industry leader

Get started easily with a personalized product tour

An onboarding specialist is here to help you get started with confidenceits included with Standard and Premium plans.*

Learn more about onboarding
A small business owner reaching out to her Mailchimp Onboarding Specialist. [A small business owner reaching out to her Mailchimp Onboarding Specialist.]

Rates for nonprofits and charities

Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organizations website.

Get started

Prefer to pay as you go?

Instead of paying a monthly or annually recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.

Learn more

Basic plans for smaller businesses

Get started with limited features on a 14-day free trial or save 15% for 12 months with 10,000+ contacts on our Essentials plan. If your business has fewer than 250 contacts, try our basic Free plan.

About Free
About Essentials

FAQs

*Disclaimers

  1. #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
  2. 27X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users Mailchimp email campaigns from 12/1/24-11/30/25
  3. SMS Marketing:SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Clickherefor details.
  4. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimps various plans and pricing.
  5. Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
  6. Premium Migration Services: Premium Migration Services are available for certain new to Mailchimp Premium plan account holders in select countries that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
  7. Customer Success Management: Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
  8. Phone support: All calls with the Mailchimp support team are currently only available in English.
  9. Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
  10. Premium Free Trial: For qualified new customers, a 1-month free trial of the Premium plan is available. Please contact sales for further details.
  11. Annual Plans: For Premium and Standard 10,000+ contact plans, annual plans are available. Contact sales to learn about pricing and eligibility.
  12. Up to 7x more orders: Up to 7x more orders with marketing automation flows automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of Flows varies by plan.
  13. Up to 141% more revenue: Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022Jul 1 2023 period. Standard and Premium plans only.
  14. 58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
  15. 16x SMS ROI: Based on U.S. SMS users e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
  16. Popup forms (beta):Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
  17. 2x More Revenue with Predictive Segments: Standard and Premium users saw 2x more revenue (266%) on average for their connected ecommerce stores using predictive segmented emails versus non-predictive segmented emails for Jan 2023 - Dec 2024 period. Predictive segments available on Standard or Premium plans only.
  18. #1 AI-powered email marketing platform: Based on May 2025 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
  19. 8x orders: Based on orders generated from bulk emails of paid plan users across all available geographics from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to Automation Flows refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimps various plans and pricing.
  20. 9x revenue: Based on total revenue generated from bulk emails by users of Marketing Automation Flows from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to Automation Flows refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimps various plans and pricing.
  21. Availability of features and functionality varies by plan type. For details, view plans and pricing.

*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a Paid Marketing Plan) that did not require a credit card at sign up, you can send up to 100 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plans full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly or annually at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plans full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

Products

Resources

Community

Company

Help

GDPR Friendly Tools [GDPR Friendly Tools]
This page is now available in other languages.
English Espaol Franais Portugus Deutsch Italiano

2001-2026 All Rights Reserved. Mailchimp is a registered trademark of The Rocket Science Group. Apple and the Apple logo are trademarks of Apple Inc. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc. Privacy | Terms | Legal | Cookie Preferences

Web Proxy Viewer  |  New URL  |  Original Page