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Mailchimp, Klaviyo, and HubSpot: See how we compare

More than 11 million users trust Mailchimps data-driven tools to help them learn what works, improve future campaigns, and turn insights into action. See how we compare so you can confidently make the switch to Mailchimp.

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Marketing automation solutions

See how Mailchimp compares

Compare HubSpot and Mailchimp

While HubSpot can be a great option for some businesses, Mailchimp offers many of the same powerful features and services as HubSpot sometimes at less than a tenth of the price. HubSpots Marketing Hub Professional plan starts at $890/mo for 2,000 contacts plus a required $3,000 one-time onboarding fee compared to Mailchimps Standard plan, which starts at $60/mo for 2,500 contacts with personalized onboarding included with your plan price.

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Compare Klaviyo and Mailchimp

You may be surprised to learn that while Klaviyo costs twice as much as Mailchimp for 100,000+ contacts ($1,440/mo+), they offer fewer support channels, fewer marketing channels, and fewer marketing features than Mailchimps Standard plan ($800/mo+) for the same audience count. Mailchimp and Klaviyo both offer email marketing. However, of the two, only Mailchimp offers social media posting and websites, while supporting customers on additional channels, like social media and phones.

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Mailchimp is the #1 Email Marketing and Automation brand* for a reason.

See why G2 reviewers chose us over Klaviyo, Brevo, HubSpot and others to help personalize their emails, track their performance, achieve greater ROI, and ensure superior email deliverability.

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* Based on competitor brands' publicly available data on worldwide numbers of customers in 2021/2022.

Compare Constant Contact and Mailchimp

Choose Mailchimp for your email marketing needs and get more value for your money. With Mailchimp's Standard plan, you'll have access to more automation templates, a more customizable email builder with more object blocks, a comprehensive marketing calendar, dashboard views for report visualizations, dynamic content in email, 1:1 onboarding, as well as ongoing webinars to take your marketing further, Mailchimp offers a comprehensive solution that can help businesses of all sizes succeed with email marketing. All of this comes at a lower price than Constant Contact's Standard email plan at $430/mo+, with Mailchimp's Standard plan costing only $370 per month for up to 40,000 contacts.

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Compare ActiveCampaign and Mailchimp

We offer more value than ActiveCampaign, and at a fraction of the price. ActiveCampaigns pricing for 50,000 contacts is $699/mo+ on their Plus (mid-tier) plan, whereas our Standard Marketing plan for 50,000 contacts is $410/mo+. Mailchimp can make scaling your business and your marketing both simple and affordable.

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Compare Brevo and Mailchimp

Brevo's Business plan pricing, $669/mo+ for 1M monthly sends, may seem lower at first glance compared to Mailchimps Standard plan, $800/mo+ for 1.2M monthly sends, but it's important to consider the features and support included in each plan. With Mailchimp's Standard plan, you get more seats (5 users), unlimited landing pages, more automation templates, a more customizable email builder with more object blocks, more integrations (300+ so you can easily connect to other tools and platforms you use for your business), and more support channels- like live chat and chatbot. These features can help you create more effective email campaigns and ultimately drive more revenue for your business. Choose Mailchimp for the best value and scalability for your marketing needs.

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Compare GoDaddy and Mailchimp

Both GoDaddy and Mailchimp offer website building and hosting, but Mailchimp's Standard plan provides more advanced marketing tools for targeting customers, tracking results, and improving your strategy. With audience management and segmentation tools, behavioral and predictive insights, as well as multi-channel campaign performance reports, Mailchimp's features far surpass those offered in GoDaddy's Website + Marketing plan. Don't settle for less when it comes to growing your business - choose Mailchimp for the best marketing features and results.

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* Disclaimers:

  1. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.
  2. Comparisons based on features and prices listed on HubSpot.com, Klaviyo.com, ActiveCampaign.com, ConstantContact.com, Brevo.com, and GoDaddy.com as of 6/20/23.

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