[Magento 2 Google Analytics 4 (GA4) Extension]

Demo

Magento 2 Google Analytics 4 (GA4)

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(26Reviews)

The easiest method to set up Magento 2 GA4 tracking is here. The extension comes with all the important e-commerce events set up in GTM to get a complete view of customers' journeys.

Key Features:

Enhanced e-commerce events
Google Ads conversion tracking
Track user sign-ups & logins

Note: Google has made it mandatory to add consent mode v2 for sites with visitors from the EEA region. You can install Google Consent Mode v2 for uninterrupted data tracking.

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Compatible with: Magento CE, EE 2.3.x, 2.4.x

User Guide

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Description

Get a crystal-clear picture of your marketing performance and stores experience. The Magento 2 Google Analytics 4 (GA4) extension by Meetanshi helps you set up Google Analytics tracking in your store with ease.

The extension integrates Google Analytics 4 with your store via Google Tag Manager. It helps you track your customers entire journey with your store from the first visit to purchase and beyond, and gain valuable insights to make informed decisions.

Benefits of Google Analytics 4 for Magento 2

Custom Reporting

Discover strong insights from your data using the custom explorations (reports) with the Magento 2 Google Analytics extension.

Real-time Insights

Find out what live users are doing on your Magento 2 store with real-time reporting in the Google Analytics dashboard using GA4 Magento 2.

Audience Segmentation

Create a custom audience in GA4 based on various attributes or events and use them for remarketing.

[Quick Magento 2 GA4 setup]

Quick Magento 2 GA4 setup

Hundreds of store owners have successfully used Meetanshi's Magento GA 4 integration extension. It's easy to use and comes with a detailed user guide.

Create a GTM account

Configure extension & generate JSON file

Import JSON into GTM

[Enhanced measurement]

Enhanced measurement

Get deeper insights into customer behavior and engagement on your Magento 2 store. The enhanced measurement feature that comes with the GA4 integration to measure events like:

Page views & scrolls

Outbound clicks

Site search & video engagements

File downloads & interactions

[Customizable Magento tracking]

Customizable Magento tracking

The Magento 2 Google Analytics 4 integration extension can be configured as per your tracking preferences. In the extension, you can configure:

Product brand tracking

Product variants settings

Revenue calculation

Product click measurement

Child vs parent product tracking

[ Multi-store support]

Multi-store support

Got a multi-store Magento site? Or selling in multiple currencies. No worries. Our Magento Google Analytics plugin has got you fully covered. The Magento 2 GA4 via GTM extension has been successfully tested in multi-store and multi-currency sites.

Track customer journey with Google Analytics 4

Measure campaign performance

Track which marketing source or campaign is driving the most conversions. In the GA4 dashboard, you can analyze the traffic/user acquisition by sources, mediums, and campaigns, along with revenue data so that you can make informed marketing decisions to grow your online business.

Cart & checkouts tracking

Google Analytics 4 for Magento 2 extension supports all the shopping cart and checkout events. It helps you to find the cart and checkout abandonments to optimize the customer journey.

Detailed sales & revenue insights

Find out which campaigns bought the maximum $$$. Discover the hidden revenue sources and get clarity on where to put your next feet. The GA 4 Magento 2 extension allows you to track traffic sources that drive the highest sales to your store.

Supported e-commerce events

add_payment_info	User adds payment details
add_to_cart	User adds a product to the cart
add_to_compare	User adds a product to compare
add_to_wishlist	User adds a product to the wish list
begin_checkout	User begins checkout
purchase	User completes the payment and places an order
remove_from_cart	User removes a product from the cart
select_item	User selects an item from the list
select_promotion	User applies a promotion to the cart
shipping_info	User adds shipping details
view_cart	User views the cart
view_item	User views the item
view_item_list	User views the item list
view_promotion	User views the promotion

Its time to extend your Magento analytics with GA4 integration. Install the Google Analytics 4 Magento 2 extension now.

Customer Reviews

[trustpilot]

See All Verified Reviews

Best module for enhanced ecommerce tracking

Verified Buyer

Review by

I found this extension highly valuable as I'm using Google Analytics and Ads, and the best part of this module is supporting enhanced ecommerce tracking accurately.

I love the plugin so far!

Verified Buyer

Review by

I moved to the latest version of this extension, and the features are quite surprising.

Now, I'm able to analyze ad tracking. Thank you for adding these new features!

So awesome

Verified Buyer

Review by

After the tracking setup first time on my site, I can analyze the eCommerce conversions accurately.

Thankful for the help after the complete installation and GA4 assistance.

works perfectly now

Verified Buyer

Review by

We had issues tracking certain events with the previous vendor. This module works perfect for us. It also aligns completely with the consent mode. thanks sanjay!

Awesome plugin and great customer support

Verified Buyer

Review by

We had a small issue with the plugin but the customer support was super fast to help us.

Extremely helpful insights

Verified Buyer

Review by

Meetanshi's Magento 2 GA4 is a must-have for any M2 store owner. Seamless integration and great support from the team. Highly recommend it.

GA4 integration was easy

Verified Buyer

Review by

I highly recommend Meetanshi's Magento 2 Google Analytics 4 solution to any Magento store owner. Works and syncs perfectly

Quick and seamless GA4 integration

Verified Buyer

Review by

Implementing GA4 was very easy with Meetanshi's Magento GA4 extension. Integration was seamless and quick. I am now able to track and analyze all events in detail and make data-driven decisions for my store.

Awesome plugin, thank you so much!

Verified Buyer

Review by

I finally took some time to try the new GA4 and wanted a simple way to implement the tracking code for my M2 store. Since GA4 was only released in October 2020, I was afraid there wouldn't be a plugin that would meet this need. I was wrong! The plugin was installed with no issues and I was able to simply copy and paste my measurement ID. It worked immediately! Awesome plugin, thank you so much!

ga4 setup guide is informative and extension works best

Verified Buyer

Review by

I've zero knowledge when it comes to google analytics. after purchasing google analytics 4 module from meetanshi, their setup guide was saviour for me to configure it. till date, it records and tracks data without any issue. very happy with the module.

the only google analytics extension with proper tracking

Verified Buyer

Review by

I used google analytics 4 for magento 2 from 3 different vendors and had to request the refund as they had a lot of bugs and the data was not tracking properly. this one from Meetanshi is recording data properly and has no issues.

simple and fast ga4 integration

Verified Buyer

Review by

exactly what an extension should work like, ga4 by meetanshi is simple and fast to integrate.

#1 google analytics 4 module

Verified Buyer

Review by

No one can compete meetanshi be it conding standard, explaination of configuration through guides or support. I'm using a few extensions from them. recently installed ga4 and it's #1

Best GA4 module with no bugs

Verified Buyer

Review by

I have purchased GA4 extension from Meetanshi a few days back, it has no issue like the previous ones I tried and installed. Happy with the support team as they help whenever i contact with a query

early move to ga4 turned out perfectly

Verified Buyer

Review by

after getting a number of mails from google analytics, i contacted meetanshi to make a move from ga3 to ga4. their extension captures data without any issue. the move to ga4 turned out perfectly

ga4 magento 2 module with 0 issues

Verified Buyer

Review by

before implementing ga4 in my magento 2, i compared, purchased and tested extensions from 3 different vendors. metanshi's ga4 works without any issue and they provide easy to configure guide and prompt support.

tracking data perfectly

Verified Buyer

Review by

After purchasing the extension, i followed the guide to configure and they have explained everything in detail. For further testing i contacted the team and they explained me to track a test order. Till date, it captures data perfectly. the best magento 2 google analytics 4 extension in the market. would recommend for sure

Solid extension and works as described

Verified Buyer

Review by

I was in a hurry to migrate to GA4 in my website and contacted the team to install and configure the extension. Everything works as needed and the service is very professional. I can see the data in analytics is tracking perfectly. Thanks team Meetanshi for great work. I would surely recommend this module to everyone!

happy with the ga4 module

Verified Buyer

Review by

As I heard google analytics 3 is ending in july 2023, I was looking to integrate GA4 in my store. After comparing all the extensions in SERP, I decided to go with meetanshi's M2 Google Analytics 4 extension. So far so good. Tracks data perfectly. would surely recommend.

Amazing module & thanks for the quick response!

Verified Buyer

Review by

I purchased this extension and it really works great. I had some issues but the team members helped & provided me with quick response. Presently, it works exactly as expected. Thanks to Meetanshi for introducing the extension and overall this extension is excellent. Easy to use. Would recommend to others!

Helpful module to add eCommerce tracking feature

Verified Buyer

Review by

GA4 extension is very useful to add an eCommerce tracking feature. It makes the task much easier as everything seems automated. The module works best is best extension for Magento 2 stores. Well done guys and keep the good work going. Thank you for such a great development. I would surely look forward working with team Meetanshi in the near future!

Great value for money!

Verified Buyer

Review by

A much-needed extension at an affordable rates. It is a great module if you are using Google Analytics for your online store. The module exactly works as promised and offers an easy way of eCommerce tracking. We are using number of extensions from Meetanshi and they deliver great work with best quality.

Works as expected!

Verified Buyer

Review by

Amazing extension! Really easy to use extension. I installed the extension and was able to connect Google Analytics 4 with my Magento 2 store in no time. I really loved the built-in events that makes the tracking easier. I highly recommend!

such a time saver module

Verified Buyer

Review by

immediately after the announcement of universal analytics end of support, my client asked for the quick integration of GA4 with magento2. I found meetanshi's magento 2 ga4 extension the best after comparing with others, purchased it and configured it within a few minutes. would definitely recommend

Everything works as needed.

Verified Buyer

Review by

Meetanshi's GA4 module is easy to integrate and configure with a few clicks. While migrating from standard analytics to GA4, it helps to track the detailed and enhanced anlytical data. Highly recommended

Superb Google Analytics 4 extension that i've ever used!

Verified Buyer

Review by

Liked the module. I tried integrating GA4 manually, but creating data layers was a bit difficult task. Using Meetanshi's Magento 2 Google Analytics 4 using google tag manager, integration has been much easier than ever. Thanks for such a great integration. Thumbs up

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Changelog

05 June, 2025
1.1.0
- Compatible with Magento 2.4.8
20 March, 2025
1.0.9
- Compatible with Magento 2.4.7-p4
20 June, 2024
1.0.8
- Support for Google Ads enhanced conversion tracking.
- Fixed minor issues for improved event tracking.
- Track new signups and logged in users with user_id support.
- Compatible with Magento 2.4.7.
31 July, 2023
1.0.7
- Added server-side code to track purchase event.
16 May, 2023
1.0.6
- Code improvement and bug fixes.
3 May, 2023
1.0.5
- Code improvement and bug fixes.
15 Feb, 2023
1.0.4
- Code improvement and bug fixes.
09 Dec, 2022
1.0.3
- Added refund event.
02 Nov, 2022
1.0.2
- Minor bug fixes and Code Improvement.
21 October, 2022
1.0.1
- Minor bug fixes.

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Magento 2 Google Analytics 4 (GA4)

Description

Benefits of Google Analytics 4 for Magento 2

Quick Magento 2 GA4 setup

Enhanced measurement

Customizable Magento tracking

Multi-store support

Track customer journey with Google Analytics 4

Supported e-commerce events

Customer Reviews

Changelog

FAQs