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Dignity is committed to protecting your privacy and the personal information that you provide to us. This policy sets out how we use, share, and protect any personal information that you give us when you use this website or use our services.
If you have agreed to receive marketing, you can revoke your consent at any time by contacting our Privacy Team by email at Privacy@dignityfunerals.co.ukor by post at Dignity Group Holdings Limited, 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands, B73 6AP. Alternatively, you can telephone us on 0800 484 0260.
Dignity
Dignity offers a number of services and products for which we collect and process your information in different ways. The following sections provide further details on what information we collect from you, how we use your information and who we share your information with:Dignity/we/our/us refers to the Dignity Group of companies and subsidiaries of Dignity Group Holdings Limited, registered in England at our registered office at Dignity Group Holdings Limited, 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands, B73 6AP.
Our Funeral Services
What information do we collect?
We collect personally identifiable information about you such as your full name, address, email address, phone number, and bank account or payment card details when you choose to purchase a funeral or other service from us, or if you communicate with us via phone or email.
If you have been nominated as the administrator of a funeral notice we will collect your email address as provided by the funeral purchaser.
We will only collect this information if it is necessary for the purposes outlined below.
Due to the sensitive nature of our services, Dignity will on rare occasions process data confidentially where the next of kin may not be present.
If you call us, we may record the call to ensure we maintain our high level of service to our clients and, in some cases, to help detect and prevent fraud.
How do we use your information?
Funeral Services
If you purchase one of our funerals, memorials, or other services, we will use the information you have provided to administer the service. We need to do this to fulfil our contractual obligations with you. If required this will involve sharing your information with our payment processors and legal advisors if they form a part of our service to you.
In addition to the above, we may need to share your personal information with a minister, church, mason, or other third-party service providers you have chosen. These third parties will act as independent data controllers for your information and you may wish to refer to the Privacy Policy for the provider you have chosen.
We will retain your information for the duration of our relationship with you and for as long as we are required to fulfil our legal obligations. We review these retention periods on a regular basis to ensure we do not store unnecessary personal information.
Funeral Notices
We will use the email address provided in relation to the funeral notice to administer the service. We will not share the email address with any third parties, and this information is removed once the funeral notice is deactivated.
Legitimate Interests
In addition to the above we also process your information for the purposes of our own legitimate business interests:
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You may choose to opt-out of some or all of the above if possible (opting out is not possible for the items marked with an asterisks) by emailing Privacy@dignityfunerals.co.uk or in writing using the address above.
Grief Chat
Grief Chat is a confidential, independent bereavement counselling service which can be accessed through this website. This service is provided by Professional Help Limited who will act as the data controller for any personal information you may disclose within the chat service. This information may be processed in the US Professional Help's privacy policy is available here.
What information do we collect?
We collect personally identifiable information about you such as your full name, address, email address, phone number, and bank account or payment card details, or if you communicate with us via phone or email. If you enquire or purchase a service online, we will collect additional information such as your IP address and any session details. We will only collect this information if it is necessary for the purposes outlined below.
Due to the sensitive nature of our services, Dignity will on rare occasions process data confidentially where a funeral plan has been purchased for another individual.
if you call us, we may record the call to ensure we maintain our high level of service to our clients and, in some cases, to help detect and prevent fraud.
How do we use your information?
Services
Dignity will process your data on the requirement that it is necessary to fulfil our contract with you when you enquire or purchase a service from us:
If you enquire about one of our services, we will use this information to provide you with further details by either post or email. To do this we will share your information with our printing agencies.
If you purchase one of our services, we will use the information you have provided to administer your plan. If required this involves sharing your information with our payment processors and legal advisors.
We will retain your information for the duration of our relationship with you and for as long as we are required to fulfil our legal obligations. We review these retention periods on a regular basis to ensure we do not store unnecessary personal information.
Legitimate Interests
In addition to the above we also process your information for the purposes of our own legitimate business interests:
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You may choose to opt-out of some or all of the above if possible (opting out is not possible for the items marked with an asterisks) by emailing Privacy@dignityfunerals.co.uk or in writing using the address above.
What information do we collect?
Dignity receives your personal information from your Funeral Director if you have chosen to use one of our crematoria.
We also collect personally identifiable information about you such as your full name, address, email address, phone number, and bank account or payment card details when you choose to purchase a memorial or other service directly from us, or if you communicate with us via phone or email. We will only collect this information if it is necessary for the purposes outlined below.
if you call us, we may record the call to ensure we maintain our high level of service to our clients and, in some cases, to help detect and prevent fraud.
How do we use your information?
Services
Dignity uses this information to fulfil our contractual obligation with you, administer the cremation, grave, or memorial, and so that we can meet our legal obligations. If required, this will involve sharing your information with our memorial masons if they form a part of our service to you.
We will retain your information for the duration of our relationship with you and for as long as we are required to fulfil our legal obligations. We review these retention periods on a regular basis to ensure we do not store unnecessary personal information.
Legitimate Interests
In addition to the above we also process your information for the purposes of our own legitimate business interests:
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You may choose to opt-out of some or all of the above if possible (opting out is not possible for the items marked with an asterisks) by emailing Privacy@dignityfunerals.co.uk or in writing using the address above.
What information do we collect?
Dignity collects personal information about you when you visit our websites including your IP address and cookie information as detailed below. If you choose to use any of the interactive features on our websites we may collect additional information such as your name, address, phone number and email address.
if you call us, we may record the call to ensure we maintain our high level of service to our clients and, in some cases, to help detect and prevent fraud.
How do we use your information?
We use the information collected from our website to provide you with a better service and for the following purposes:
We may contact you by post, email or phone if you have asked us to do so.
Cookies
A cookie is a piece of text which asks permission to be placed on your computer's hard drive. Once you agree (or your browser agrees automatically if you have set it up in that way), your browser adds that text in a small file. A cookie helps analyse web traffic or lets website operators know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.
We have included a full list of the cookies used on dignityfunerals.co.uk below, along with a definition of what each cookie is used for. Dignity Group Holdings Limited will not use cookies to collect personally identifiable information about you.
How to control and delete cookies
We know that people have concerns about cookies, but we believe that the benefit that you and Dignity Group Holdings Limited gain from their proper use is worthwhile. You can delete the files that contain cookies those files are stored as part of your Internet browser. If you wish to restrict or block the cookies which are set by dignityfunerals.co.uk, or indeed any other website, or if you wish to receive notification of cookie placement requests or decline cookies completely, you can do this through your browser settings. The Help function within your browser should tell you how. Please be aware that declining or denying cookies may prevent you from being able to use the website to its highest capability.
Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile device you will need to refer to your manual.
This is a list of the main cookies set by the Dignity Group Holdings Limited website, and what each is used for:
| Cookie name | Cookie use | Cookie duration | Host | Definition |
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| __utma | Metrics: Google | 2 years | dignityfunerals.co.uk/ | Dignityfunerals.co.uk uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of our website and compile reports on user activity. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using dignityfunerals.co.uk, you consent to the processing of data about you by Google in the manner and for the purposes set out above. |
| __utmb | Metrics: Google | 30 mins | dignityfunerals.co.uk/ | |
| __utmc | Metrics: Google> | End of session | dignityfunerals.co.uk/ | |
| __utmz | Metrics: Google | 6 months | dignityfunerals.co.uk/ | |
| popup | Corporate profile > Our performance > View our performance popup | End of session | www.dignityfunerals.co.uk | The first time you go to Corporate profile > Our performance, a popup window appears with information regarding the annual report. The cookie is there to prevent this from appearing on subsequent visits to the 'our performance' page. |
| disclaimer | News & Media > News | End of session | www.dignityfunerals.co.uk | This cookie is used to remember once a visitor has accepted the disclaimer notice on the placing news releases on News & Media > News. When the visitor returns to the page after accepting the disclaimer notice, the disclaimer notice won't be displayed again. |
Dignity creates a profile of your interests and preferences so that we can contact you with information most relevant to you. We may also use your personal information to detect and reduce fraud and credit risk.
If you have been provided with the option to opt-in to further communications from Dignity, the following information regarding the processing of your personal data will apply. Otherwise, it will not apply:
We would like to provide you with information about products which we think you may find interesting and useful. We may send you such information by mail, SMS, telephone or email. When you provide us with your information, you will be given the option to let us know that you would like your information used for direct marketing purposes. If you do not request this option, we will not send you any direct marketing.
You can change your mind at any time by contacting our Privacy Team by email at Privacy@dignityfunerals.co.uk or by post at Dignity Group Holdings Limited, 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands, B73 6AP. Alternatively, you can telephone us on 0800 484 0260.
Dignity employs third-party service providers and contractors to carry out its day to day activities. All of our service providers are carefully considered to ensure they handle your information with care and only for the purposes intended. It may be necessary for Dignity to share some or all your information with these providers as necessary. Dignity will always minimise the access and ensure data is securely destroyed when it is no longer required by our third party providers.
If you have been introduced to Dignity by one of our partners, we may pass your details back to the partner for their legitimate business purposes. You should review their privacy policy to ascertain how they may use your data.
Other than as described in this policy, we will not transfer, disclose, sell, distribute or lease your personal information to third parties other than our subsidiaries, parent company, group companies or potential purchasers of our business without your permission, unless we are required to do so by law.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Under the General Data Protection Regulation (GDPR) you have rights with regard to your personal data.
You have the right to request from us access to and rectification or erasure of your personal data, the right to restrict processing, object to processing as well as in certain circumstances the right to data portability.
If you have provided consent for the processing of your data, you have the right to withdraw that consent at any time.
You have the right to lodge a complaint to the Information Commissioners Office if you believe that we have not complied with the requirements of the GDPR with regard to your personal data.
Social Media
Dignity is committed to improving its services based on feedback from our clients, any publicly available Social Media discussions concerning Dignity or its services will be collected to help us improve our services and monitor the effectiveness of our campaigns.
Together with our privacy policy, they govern our relationship with you in relation to this website. If you have any comments or questions about our website terms of use, please contact us at company.secretary@dignityuk.co.uk or write to us at Dignity, 4 King Edwards Court, King Edward Square, Sutton Coldfield, West Midlands, B73 6AP.
We may change these terms of use or our privacy policy at any time by updating this page. Please check this page from time to time to review these terms of use to ensure you are happy with any changes. Using or accessing this website indicates your acceptance of these terms of use. If you do not accept these terms, please do not continue to use this website.
In general, you can use this website without giving us any information. However, additional services may be available if we have certain information about you.
We may collect the following information:
We are Dignity Funerals Ltd, a company registered in England and Wales at Companies House. Our registered office is at 4 King Edwards Court, King Edward Square, Sutton Coldfield, West Midlands, B73 6AP and our registered number is 04569346. Our VAT number is 486 6081 14
You can contact us by email at company.secretary@dignityuk.co.uk or by telephone on 0121 354 1557.
The website to which these terms of use apply and for which we are responsible is www.dignityfunerals.co.uk.
We have made this website available to you for your non-commercial use. We may modify, withdraw or deny your access to this website at any time.
This website and all the materials contained in it are protected by intellectual property rights, including copyright, and either belong to us or are licensed to us to use. Materials include, but are not limited to, the design, layout, look, appearance, graphics, documents, on the website, as well as other content such as articles, reports, presentations, stories, logos, trademarks (registered or unregistered) and other text.
You may not copy, redistribute, republish, modify or otherwise make the materials on this website available to anyone else without our consent in writing.
You may print or download materials from this website for your non-commercial use or copy the content to other individuals for their personal information provided that:
These terms of use do not exclude our liability (if any) to you for:
We do not guarantee that this website will be compatible with all or any hardware and software which you may use. We do not guarantee that this website will be available all the time or at any specific time. We reserve the right to withdraw or modify this website at any time.
We are only liable to you for losses which you suffer as a result of a breach of these terms by us. We are not responsible to you for any losses which you may incur which were not a foreseeable consequence of us breaching these terms and conditions, for example if you and we could not have contemplated those losses before or when you access this website. Our liability to you shall not in any circumstances include any business losses that you may incur, including but not limited to lost data, lost profits or business interruption.
The information contained on this website is given for general information and interest purposes only. While we try to ensure the information contained on the website is accurate and up to date, we cannot be responsible for any inaccuracies in the information. As a result, you should not rely on this information, and we recommend that you take further advice or seek further guidance before taking any action based on the information contained on this website.
Nothing on this website constitutes the provision of, or an offer to provide, financial, investment, tax, legal, professional or other advice in any way. Nothing on this website should be taken as an invitation to or a recommendation to buy, sell, underwrite or subscribe for or hold any securities in Dignity Funerals Ltd or any of its products or services.
Nothing on this website should be regarded as being a financial promotion for any securities in Dignity Funerals Ltd or any of its products or services. However, please note that the price of securities and other investments, and the income from them, can go down as well as up, and you may lose your original investment, and that past performance is not necessarily a guide to future performance.
The content of this website is for information only and is not tailored for any particular investor. You should not rely on it; you should rely on your own judgement before making any investment and on all publicly available information and if you are in doubt about what to do you should seek independent advice before making any investment decisions.
Our liability to you as explained above remains unaffected by this.
We may link to other websites which are not within our control. We are not responsible for these websites in any way and do not endorse them. It is your responsibility to check the terms and conditions and privacy policy on any other website which you visit.
You may not link to this website from another website without our consent in writing.
Nothing on this website is intended to be nor should be construed as an offer to enter into a contractual relationship with you or anyone else, except for these terms and conditions which govern the relationship between us in relation to your use of the website.
If you make a contract with a third party who is named or referred to on this website, it is your responsibility to ensure that you are comfortable with the terms of that contract and to take legal advice if necessary.
The formation, existence, construction, performance, validity and all aspects whatsoever of these terms or of any term of these terms of use will be governed by the law of England.
The English courts will have exclusive jurisdiction to settle any disputes which may arise out of or in connection with these terms or use of the website.
If the products/services supplied to you change after you have paid us which is putting your account into credit. Please contact your local funeral director or our customer services department on 0800 008 6359. So that we may correct your account and discuss any refund due to you
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