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Christine Cignoli, Author at Realize
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Christine Cignoli [Christine Cignoli]

Christine Cignoli

77 articles
Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.

Articles by this author

AI Ad Creative [AI Ad Creative]
AI Marketing

AI Ad Creative on the Open Web: A Performance Advertisers Guide

Performance marketing teams are using open web advertising to discover massive new audiences and cost-effective ...

7 min read Jul 17 2026
troubleshooting steps [troubleshooting steps]
Performance Marketing

4 Troubleshooting Steps if Your Performance Campaign Is Failing

After youve put hours of time, research, planning, and execution into a performance marketing campaign, ...

7 min read Jul 16 2026
premium inventory ads [premium inventory ads]
Performance Marketing

Premium Inventory: Understanding Highly Desirable Ad Locations and How to Use Them

Premium inventory has long had a place in a marketers toolkit, though the locations and ...

10 min read Jun 22 2026
analysis paralysis [analysis paralysis]
Performance Marketing

How Do Advertisers Overcome Analysis Paralysis to Test More Ad Creatives?

If youre working in advertising or marketing these days, you can probably remember a time ...

10 min read Jun 05 2026
AI Governance [AI Governance]
AI Marketing

AI Governance in Marketing: Real-Time Decision Logging Explained

Theres never a dull moment for those working in marketing, and figuring out how to ...

6 min read Jun 04 2026
alpha decay in performance advertising [alpha decay in performance advertising]
Performance Marketing

Is Alpha Decay Inevitable in Performance Marketing?

For senior marketers and growth leaders, AI has been an incredible tool for scale. The ...

9 min read Jun 03 2026
agentic ai vs automation [agentic ai vs automation]
AI Marketing

Agentic AI vs. Traditional Automation: The New Era of Performance Campaigns

We hear a lot about AI automation these days, but automation has been used in ...

6 min read Jun 03 2026
mail domain targeting best practices [mail domain targeting best practices]
Performance Marketing

10 Best Practices for Effective Mail Domain Targeting

Mail domain targeting can be an effective, consistent part of modern performance marketing or advertising ...

6 min read Jun 01 2026
meta advantage+ alternatives [meta advantage+ alternatives]
AI Marketing

Best Meta Advantage+ Alternatives for Performance Advertisers

Things are changing fast in the performance marketing universe, with a long-time leader Meta ...

10 min read May 31 2026
campaign set up [campaign set up]
Performance Marketing

How to Set Up Your Performance Campaigns in 7 Steps

The walled gardens of search and social advertising channels have served an important purpose for ...

6 min read May 29 2026
how advertisers test ad headlines [how advertisers test ad headlines]
A/B Tests

Three Key Variables to Test in Ad Headlines for Enhanced Performance

Advertising on the open web requires precise copy and eye-catching creative to get the attention ...

8 min read May 28 2026
agentic ai roi [agentic ai roi]
Budgeting & ROI

The ROI Case for Agentic AI: What the Performance Numbers Actually Say

As AI usage and tools become more sophisticated, business leaders are asking tougher questions about ...

7 min read May 26 2026
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